Samsung's 2025 Bespoke AI Appliances Aim to Revolutionize Indian Homes - How They Compare to LG, Whirlpool & More

by Marcin Frąckiewicz
in Uncategorized
on 4 September 2025

Key Facts

Samsung’s 2025 Bespoke AI lineup (launching in India) spans smart refrigerators, all-in-one washer-dryers, top-load washers, and air conditioners – all enhanced with AI-powered features like internal cameras, touch displays, voice control (including local “Hinglish” support), and intelligent energy-saving modes livemint.com livemint.com.
New AI innovations include AI Vision Inside cameras in fridges (recognizing ~87 food items to track inventory and suggest recipes), AI Wash sensors in laundry that optimize cycles, upgraded Bixby voice assistant for two-way natural commands, and an AI Home touchscreen on appliances for control and monitoring livemint.com livemint.com.
SmartThings integration and security: All devices connect to Samsung’s SmartThings app for remote monitoring, automation routines, and energy usage insights. Samsung’s Knox security is built-in across the lineup for data protection, with several products achieving UL’s top IoT Security “Diamond” rating koreatechtoday.com vacuumwars.com.
AI boosts efficiency: Samsung’s Bespoke AI Laundry Combo™ (washer + dryer) uses AI to adjust water, detergent, and cycle settings based on load, cutting drying time by up to 60% and energy use by up to 75% koreatechtoday.com livemint.com. The WindFree™ AI AC learns usage patterns to trim up to 30% energy consumption with no cold drafts livemint.com koreatechtoday.com.
Competitive landscape: Rival brands are rolling out their own AI appliances in 2025. LG’s ThinQ AI platform offers continuous software upgrades and proactive maintenance alerts, plus AI modes to save energy in fridges and washers lgnewsroom.com lgnewsroom.com. Bosch introduced an AI oven that automatically sets cooking modes with sensor-assisted precision appliancecity.co.uk. Whirlpool added AI sensors to adjust dryer cycles and emphasizes family-centric smart features whirlpoolpro.com. Haier (incl. GE Appliances) is investing in AI vision tech and even home robots for an “unmanned housework” future haier.com, while integrating Google AI into its SmartHQ app for personalized convenience.

Samsung’s 2025 Bespoke AI Lineup – An Overview

Samsung’s latest Bespoke AI appliances for 2025 mark a significant push toward truly smart home living. Unveiled in India on June 25, 2025, the lineup brings Samsung’s global “AI Home” vision to Indian consumers, complete with the company’s “screens everywhere” approach and AI-driven automation timesofindia.indiatimes.com timesofindia.indiatimes.com. These appliances are not just iterative upgrades but represent an ecosystem of connected devices designed to learn user habits and simplify daily chores. As JB Park, CEO of Samsung SWA, put it, “These are not just smart appliances; they are intuitive companions built for Indian homes…every touchpoint is designed to be personal, seamless and secure”.

At the core of Samsung’s strategy are four pillars – Easy, Save, Care, Secure – which translate into tangible benefits for users news.samsung.com news.samsung.com. Easy: appliances automate tasks via AI and allow natural two-way voice commands (so you can literally ask your fridge or washer questions). Save: they help conserve energy and time (for example, AI Energy modes and sensors prevent wasteful usage). Care: the devices proactively alert you to maintenance needs or even unusual inactivity (through SmartThings linked sensors for smoke, leaks, or loved ones’ well-being). Secure: Samsung Knox provides multi-layered security with real-time threat monitoring on a visual dashboard news.samsung.com news.samsung.com. All these elements underscore Samsung’s vision of a “connected, easy-to-use, and secure smart home experience” for modern households news.samsung.com news.samsung.com.

AI in the Kitchen: Bespoke Refrigerators (and a Peek at Ovens)

Samsung’s kitchen lineup is headlined by the Bespoke AI Refrigerator with AI Home – a smart fridge that truly earns the “AI” tag. It’s equipped with AI Vision Inside cameras that can recognize up to 87 different food items (around 37 types of fresh produce and 50 packaged goods) to keep an inventory of what you have news.samsung.com livemint.com. Through the SmartThings app, you can remotely view your fridge’s contents and get alerts when items are running low or nearing their expiry dates. The AI will even suggest recipes to use up ingredients before they spoil, helping reduce food waste livemint.com. This model features a 9-inch touchscreen AI Home display right on the door, essentially turning the refrigerator into a family hub (for notes, calendars, and entertainment) and a command center for your home. You can mirror other SmartThings devices on this screen – for instance, checking your washer’s status or adjusting the AC – all from the fridge interface news.samsung.com news.samsung.com.

Notably, voice interaction is deeply integrated. The fridge supports an upgraded Bixby assistant that can understand natural speech and even bilingual commands (Samsung tailored Bixby to respond to mixed English-Hindi “Hinglish” phrases for the Indian market) livemint.com. This means you can literally ask the refrigerator to do things: “Bixby, what’s the expiry date on the milk?” or even command, “Open the fridge door,” and it will comply – the Bespoke fridge has an Auto Open Door mechanism for a hands-free experience news.samsung.com livemint.com. The emphasis on accessible design (such as voice control and an easy-open door for when your hands are full) shows Samsung’s focus on inclusive, user-friendly tech in the kitchen.

While smart ovens weren’t part of the initial India launch, globally Samsung has revealed a Bespoke AI Wall Oven that’s likely to join the lineup in the near future. This oven comes with a 7-inch AI Home touchscreen and an AI Pro Cooking Camera inside. The AI camera can identify what you’re cooking and automatically suggest the optimal cooking mode, temperature, and time – essentially acting as a smart sous-chef news.samsung.com news.samsung.com. For example, it might recognize a pizza or a batch of cookies and set itself accordingly. It can even live-stream the view inside your oven to your phone, and send cooking completion alerts. While a launch date for this high-tech oven in India isn’t confirmed, its presence in Samsung’s 2025 global lineup shows the “smart kitchen” vision extends beyond the fridge. Samsung is also expected to refresh other kitchen appliances (like dishwashers and cooktops) with AI and SmartThings capabilities – e.g., enabling your dishwasher to autodetect load soil levels or your range to preheat via app command – though details on those are still under wraps.

Smarter Laundry: AI Washer-Dryers and the All-in-One Combo

Perhaps the crown jewel of the 2025 range is Samsung’s new Bespoke AI Laundry Combo™, an all-in-one washer and dryer. This single unit both washes and dries laundry, saving space and eliminating the hassle of transferring clothes between machines. What really sets it apart is the intelligence inside. The Combo is powered by AI Wash & Dry, a system of sensors and algorithms that detect the weight of the load, fabric type, and soil level automatically news.samsung.com news.samsung.com. Based on these inputs, the machine adjusts everything – water volume, detergent dosage, wash duration, rinse intensity, drying time and temperature – to best clean and dry that specific load. The user basically can press start and trust the AI to figure out the rest. This not only ensures optimal cleaning results but also prevents damage to clothes (by avoiding over-washing or overheating) and saves resources like water and power news.samsung.com news.samsung.com.

The efficiency gains are substantial. Thanks to an advanced heat-pump drying system, the Bespoke AI Combo can reduce drying time by up to 60% and cut energy use by as much as 75% compared to conventional machines koreatechtoday.com livemint.com. For context, Samsung reports that a full wash-and-dry cycle can be done in just 98 minutes in Super Speed mode news.samsung.com – impressive for an appliance handling two tasks. The machine even opens its door automatically at the end of a cycle to release humidity and prevent musty odors (no more forgotten wet laundry smell) news.samsung.com news.samsung.com.

On the user experience side, the Laundry Combo has a 7-inch AI Home touchscreen that acts as an intuitive control panel news.samsung.com. This display doesn’t just show the remaining time; it gives personalized cycle recommendations based on your usage patterns and even the season (for example, suggesting a gentle wash during monsoon if it knows you frequently clean delicates) news.samsung.com. It also provides readouts of energy and water consumption, helping users stay mindful of their usage news.samsung.com news.samsung.com. And because it’s part of the SmartThings ecosystem, from that same screen you can see the status of other appliances in your home (via a “Map View” of connected devices) and control them – effectively, your washer’s screen can also show if your fridge door is open or let you tweak the AC temperature while you’re doing laundry news.samsung.com. This kind of multi-device experience is a theme across Samsung’s appliances: the aim is that screens on the fridge, oven, or washer are not isolated to that appliance but serve as hubs for the whole home.

Samsung also launched a Bespoke AI Top Load Washer (8kg capacity) tailored for India’s market, where top-load machines are popular. It, too, leverages AI Wash sensors to detect fabric type and load size, automatically optimizing the wash cycle settings news.samsung.com livemint.com. The machine comes packed with features like EcoBubble™ (which premixes detergent with air and water to create a foam that cleans better at cooler temperatures), Hygiene Steam to sanitize clothes, and VRT+ technology for reducing vibration and noise news.samsung.com. According to Samsung, the AI optimizations in the top-loader can deliver up to 25% better fabric care by adjusting water levels and agitation to protect clothes news.samsung.com livemint.com. It’s also equipped with Wi-Fi and SmartThings, meaning you get notifications on your phone when the cycle is done or if it detects a problem. For Indian users, who often juggle busy schedules, being able to schedule laundry or get an alert when the washing is finished (instead of forgetting clothes in the washer) is a practical boon.

One noteworthy aspect across Samsung’s laundry appliances is the focus on automation and convenience. They include large detergent reservoirs – the Combo’s Flex Auto Dispense can store detergent for ~32 loads news.samsung.com news.samsung.com – so you don’t need to add soap each time; the machine dispenses the precise amount needed and even alerts you when it’s time to refill. Samsung is clearly competing on the idea that your washing machine can be almost set-and-forget: load your clothes and detergent, and let AI take over. And like the fridge, these washers also respond to voice commands via Bixby, thanks to built-in mics and speakers. You could ask, say, “How much time is left on the cycle?” and get a spoken answer, or tell the machine “start a cotton wash” without touching a button. Such features, combined with inclusive design elements (like doors that open easier, drum lighting, and even a mode to read aloud the settings for visually impaired users news.samsung.com), underscore Samsung’s intent to make laundry less of a chore through technology.

Home Climate & Cleaning: AI Air Conditioners and Vacuum Helpers

In the home environment category, Samsung introduced the Bespoke AI WindFree™ Air Conditioner as part of the 2025 range. This is a smart AC unit designed to maintain comfort while also being extremely efficient. The “WindFree” nomenclature refers to Samsung’s unique cooling mode that disperses air through 23,000 micro-holes, so you don’t feel the unpleasant blast of cold air; instead it cools the room evenly and gently news.samsung.com news.samsung.com. The AI aspect comes into play with features like AI Auto Cooling – the AC analyzes room conditions and user patterns to switch between different modes (Fast Cooling when you come home on a hot day, then shifting to a calmer WindFree mode to maintain temperature) without user intervention. It also uses AI Energy Mode, which can modulate compressor speed and fan settings intelligently to save power. Samsung claims this can reduce energy consumption by up to 30% while still keeping the room comfortable news.samsung.com news.samsung.com. Over time, the AC “learns” your preferred settings – for example, if you tend to raise the temperature at night, it can proactively prevent over-cooling.

Like the other appliances, the WindFree AC is Wi-Fi connected and supports SmartThings integration and voice control. Through the SmartThings app, you can remotely turn it on/off or set schedules (helpful if you want the living room cooled by the time you get home). And with Bixby or Alexa/Google Assistant links, you could simply say “Set the AC to 24°C” or “turn on the air conditioner” to control it. The AC unit also ties into Samsung’s broader ecosystem: e.g., it can automatically shut off when SmartThings knows you’ve left the house (using a geo-fencing routine), or conversely, turn on along with an air purifier if indoor air quality sensors (SmartThings Air) detect stuffiness.

On top of climate control, Samsung is bringing AI to home cleaning devices. While not explicitly launched in India at the June event, globally Samsung has rolled out products like the Bespoke AI Jet™ Ultra – a cordless stick vacuum touted as “the world’s most powerful” with up to 400W suction news.samsung.com news.samsung.com. This vacuum uses an AI algorithm (Cleaning Mode 2.0) that can distinguish different floor types and dirt levels by sensing brush load and air pressure. In real time, it adjusts its suction power and brush speed – for instance, it might boost power on a deep carpet then dial it down on a tile floor, or sense when you’re cleaning a corner versus open space and optimize accordingly news.samsung.com. The Jet Ultra can even detect when it’s cleaning along edges or in a corner (via a special Slim LED brush head sensor) and ramp up suction to pick up more debris there news.samsung.com. All of this happens automatically, showcasing how AI can make something as mundane as vacuuming more efficient. Not to mention, it has a HEPA multi-layer filtration trapping 99.999% of fine dust, aligning with the health angle of cleaner homes news.samsung.com. With a long 100-minute battery life per charge and an “All-in-One Clean Station” dock that automatically empties the dustbin, it’s clear Samsung wants to eliminate the usual pain points of vacuuming.

Even more futuristic is Samsung’s foray into robot vacuums with AI. Rumors (now essentially confirmed by previews) point to an upcoming Bespoke AI Jet Bot “Steam” Ultra robot vacuum that Samsung is showcasing at IFA 2025 vacuumwars.com. This device not only vacuums but also has a steam mopping function – it can actually mop hard floors with heated steam to sanitize and remove tough grime vacuumwars.com. It features AI-powered obstacle recognition to identify furniture, objects, pets, or people in its path, enabling “smarter, more personalized cleaning paths” vacuumwars.com. For instance, it can recognize specific rooms or avoid certain objects that it knows are obstacles. Uniquely, it comes with a built-in camera and can double as a roving home security device, allowing you to check on your home remotely through the robot’s eye – essentially a vacuum and security camera in one vacuumwars.com vacuumwars.com. Security is a big emphasis here: Samsung is equipping this robot with the full Knox security suite (encryption, secure enclave for data, etc.), and it has reportedly earned a “Diamond” rating for IoT security from UL, meaning it meets stringent standards for data protection vacuumwars.com vacuumwars.com. This shows Samsung’s strategy of combining home automation with home security. While this Jet Bot Steam Ultra is initially targeted at global markets (the European launch at IFA), it’s likely only a matter of time before such advanced cleaning robots make their way to India as well, especially as households embrace smarter appliances.

Bottom line: Samsung’s 2025 appliance lineup in India is painting a picture of a fully connected home. Your fridge, washer, AC, and possibly vacuum, are all on the same network, talking to each other and to you. They can be controlled from centralized screens or by your voice, they adapt to your habits to save you effort and cost, and they even keep themselves up-to-date (Samsung’s Smart Upgrade promise means some new features can be added via software updates over Wi-Fi news.samsung.com news.samsung.com). Samsung is essentially trying to future-proof appliances in the same way we expect from smartphones – an interesting shift for products that people usually keep for 5-10 years. Additionally, by focusing on local needs – from incorporating Hinglish voice commands to ensuring the designs are suited for Indian usage patterns (like the top-load washer) – Samsung is clearly positioning itself to lead the next wave of appliance innovation in India.

Innovations, Sustainability and Design Upgrades

One notable aspect of Samsung’s Bespoke series is design customization – the term “Bespoke” itself refers to tailor-made aesthetics. In India, Samsung has previously offered Bespoke refrigerators with interchangeable colored panels. We can expect the 2025 models to continue this trend, allowing buyers to choose finishes or colors that match their kitchen décor. The idea is that appliances are not just functional boxes but part of the home’s style statement. Samsung even showcased these as lifestyle products (for instance, at the India Tech Seminar, the Bespoke fridge and AC were highlighted as blending into modern interiors with premium finishes) news.samsung.com news.samsung.com.

Beyond looks, inclusive design is a recurring theme. The 2025 appliances have features like the Auto Open Door on fridges and ovens (no handle pulling, just a light tap or voice command – easier for elderly or differently-abled users), lowered controls and bigger text on panels, and even Voice Feedback for settings news.samsung.com. Samsung mentions things like screen readers and Voice ID personalization which imply if an appliance knows who is talking, it can adjust settings to that user’s presets news.samsung.com news.samsung.com. For example, if a child asks the oven something, it might give a simpler response or switch to a child-locked mode. These kind of human-centered touches show how Samsung is trying to make high-tech appliances accessible to all family members.

On the sustainability front, Samsung’s appliances boast a mix of energy-saving tech and features to reduce waste. The AI Energy Mode in various devices (fridge, AC, washer) automatically adjusts operations to lower power consumption during peak times or when full performance isn’t needed news.samsung.com news.samsung.com. The company’s partnership with SmartThings Energy means users can get real-time data on electricity usage and even cost estimates, nudging them to use appliances more efficiently news.samsung.com news.samsung.com. The refrigerator’s AI that suggests recipes from what you have is directly aimed at cutting down food waste – an environmental and economic benefit.

Samsung also introduced something called SmartThings “Family Care” service in 2025, which is a bit different – it monitors activity (or inactivity) of connected devices to alert you if something might be wrong (say, Grandpa hasn’t opened the fridge all day – potentially prompting a check-in) news.samsung.com news.samsung.com. While not a sustainability feature, it speaks to the appliances doing more than just their primary function – they become part of a caring home ecosystem. It’s a unique value-add that competitor platforms haven’t heavily emphasized yet.

Durability and longevity are also part of the sustainability equation. Samsung’s Smart Upgrade (Smart Forward) initiative means these 2025 models can receive software updates to gain new features over time news.samsung.com news.samsung.com. For instance, if Samsung develops a better AI algorithm for fabric care or a new wash cycle, it could be delivered to existing machines via an update – potentially extending their useful life or at least keeping them current. This approach, mirrored by some competitors like LG’s ThinQ UP upgrades, encourages consumers to hold onto appliances longer instead of replacing them just to get the latest features, thereby reducing e-waste in the long run.

Finally, it’s worth noting that Samsung, like many appliance makers, is driving toward eco-friendly product manufacturing. While specifics weren’t highlighted in the India launch, Samsung globally has programs for using more recycled materials in parts, reducing water usage in manufacturing, and improving appliance efficiency to meet strict energy standards (for example, their new heat-pump dryer tech, or using low-GWP refrigerants in cooling). In a similar vein, LG announced a 98% recycling rate at its appliance plants and goals for renewable energy use corporate.haier-europe.com corporate.haier-europe.com. Consumers can likely expect Samsung to tout any such achievements in its marketing, as sustainability is increasingly a selling point.

Other Samsung 2025 AI Appliances to Watch

Aside from the products launched in India, Samsung’s 2025 lineup includes a few other notable AI appliances that may debut in different regions – and could eventually make their way to the Indian market:

Bespoke Family Hub™ Refrigerators (with larger displays): Samsung unveiled a massive 32-inch touchscreen on certain Family Hub fridge models (e.g. a new 809L French Door model) internationally news.samsung.com. These essentially turn the fridge into a giant smart display for streaming video, managing smart home controls, and more. They also use the internal camera with AI to track groceries (recognizing ~33 types of items in one model) and integrate deeply with SmartThings. While the Indian Bespoke fridge has a 9-inch screen, if there’s appetite for even bigger “fridge tablets,” Samsung might bring in these premium models down the line.
Bespoke AI Dishwashers: In the U.S., Samsung’s reservation page for 2025 appliances listed new dishwasher models (with model codes suggesting AI Dry or smart detergent dispense features) news.samsung.com. We expect these dishwashers to include SmartThings Wi-Fi connectivity, and possibly AI that can detect load soil level to adjust wash cycles. Features might mirror what competitors do – e.g., LG and Bosch have dishwashers that use AI to detect how dirty the dishes are or to open the door for steam drying. Samsung hasn’t formally detailed these yet, but given their push, an AI-powered dishwasher with automatic cycle tuning and maybe a connected touch panel could be on the horizon.
Bespoke AI Cooking Appliances: Beyond the wall oven mentioned, Samsung might apply AI features to microwaves or cooktops. For instance, a SmartThings-enabled microwave could sync with your oven or suggest cooking times by recognizing packaged food (some Samsung microwaves already scan barcodes for cooking instructions – AI could enhance that to visually identify foods). The Bespoke AI Slide-in Range Samsung sells in some markets has an internal camera to check your food remotely samsung.com. It’s plausible future iterations could identify boiling over or doneness via AI. Keep an eye out for ranges with integrated AI Home displays too – Samsung’s US site teased a Bespoke range with a 7-inch display and smart camera in the oven samsung.com.
Upgraded AI Robot Vacuum: We discussed the Jet Bot Steam Ultra. Additionally, Samsung’s lineup might include a refresh of the standard Jet Bot AI+ vacuum (the earlier model that had LiDAR and object recognition). In 2025, Samsung could implement improved AI algorithms (they mention AI Object Recognition 2.0) to better avoid pet messes or cables – a pain point for robot vacuums. Also, expect deeper SmartThings Home Monitoring integration, where the robot’s camera can patrol on schedule or when motion is detected by other sensors.

In summary, Samsung’s appliance roadmap for 2025 indicates wider AI adoption across all product lines – if it has a motor or a sensor, Samsung wants to make it smart and connected. From your air purifier to your vacuum to your oven, everything is gradually getting an AI brain and a link to the cloud. For Indian consumers, some of these models may arrive later or in staggered launches, but the trajectory is clear. Samsung is moving from standalone smart appliances to an integrated smart home ecosystem where appliances communicate with each other and with you to manage the home proactively.

How Samsung Stacks Up Against Competitors

Samsung isn’t alone in this race to infuse appliances with intelligence. 2025 has been a breakout year for AI in home appliances across the industry, and major brands are each taking a slightly different approach to the smart home of the future. Here’s a look at how Samsung’s offerings compare to key competitors:

LG: Samsung’s biggest rival, LG Electronics, has its own AI-driven ecosystem called ThinQ AI. At IFA 2025 in Berlin, LG announced a new ThinQ AI platform that combines ThinQ UP (software upgrades for appliances) and ThinQ Care (proactive customer service/maintenance) lgnewsroom.com lgnewsroom.com. This mirrors a lot of what Samsung is doing with SmartThings updates and Knox monitoring. LG emphasizes an “ever-evolving” appliance experience: your LG fridge or washer can actually gain new functions over time via updates, and diagnose itself to alert you of issues before they break lgnewsroom.com lgnewsroom.com. For instance, LG has rolled out new wash cycles to existing machines through ThinQ app updates, and provides tips if it detects (via sensors) something like lint buildup or cooling inefficiency. In terms of AI features, LG’s premium washers have AI DD™ (Direct Drive) technology which senses fabric softness and weight to optimize drum motions – protecting clothes and saving energy. They introduced an AI-powered washer-dryer combo with heat-pump tech in Europe that, like Samsung’s, can handle washing to drying with A-class energy efficiency lgnewsroom.com lgnewsroom.com. LG also added an AI Dry feature that detects humidity and fabric type to adjust dryer settings, similar in spirit to Samsung’s AI Optimal Dry, underscoring how both brands are converging on smart laundry. For fridges, LG’s newer models have some camera tech (LG’s InstaView fridges let you knock to see inside or view via app, but they don’t claim as advanced recognition as Samsung’s AI Vision yet). Instead, LG focuses on energy-saving AI: their fridges have an AI Saving Mode that learns usage patterns and adapts cooling to save power (much like Samsung’s AI Energy Mode) lgnewsroom.com lgnewsroom.com. One unique LG fridge feature is Night View – it dims the internal display/lighting at night to avoid startling you (a small AI touch for convenience) lgnewsroom.com. LG is also big on voice control and personalization: they demonstrated a “Zero Labor Home” voice control where ThinQ AI recognizes individual voices to run personalized routines (not unlike Samsung’s Voice ID for Bixby) lgnewsroom.com. In the cleaning arena, LG made waves at IFA 2025 by revealing four new vacuum products including a robot vacuum that also has a steam mop and an autonomous docking station lgnewsroom.com lgnewsroom.com – a direct challenge to Samsung’s Jet Bot. LG’s robot has an on-board AI chip for obstacle and dirt recognition, and even automatically detaches its mopping pads when it senses carpet to avoid making a mess lgnewsroom.com lgnewsroom.com. They similarly have a security platform (LG Shield) to protect user data on their smart vacuum, again echoing Samsung’s Knox focus lgnewsroom.com lgnewsroom.com. LG’s new stick vacuums also use AI to learn your cleaning patterns and feature an AI Roller Control that adjusts traction to reduce wrist strain lgnewsroom.com lgnewsroom.com. This shows LG is thinking about AI not just for automation but also to improve ergonomics. Overall, LG and Samsung are in a bit of an arms race: LG touts “continuously upgrading” appliances and proactive care, Samsung touts “future-proof” appliances with updates and Knox security. Both offer energy dashboards, both have AI optimizing wash cycles, both have voice assistants (LG ThinQ works with Google/Alexa and has its own voice commands; Samsung pushes Bixby). One area LG leverages is appliance-to-appliance communication for better performance: e.g., LG has hinted that its ThinQ app can coordinate multiple devices – like a dryer preheating knowing the washer’s load is almost done, or an air purifier adjusting when the vacuum kicks up dust. Samsung’s ecosystem is moving that way too with SmartThings routines. If you’re in the market, the choice might come down to ecosystem preference (SmartThings vs. LG ThinQ) and which brand’s specific features you value (like Samsung’s fridge camera vs LG’s auto-mop-detaching robot vacuum).
Whirlpool: As an American appliance giant, Whirlpool’s strategy is a bit different – they emphasize practicality and solving real-life problems over flashy screens. That said, Whirlpool is also integrating AI in meaningful ways. At KBIS 2025 (a kitchen/bath industry show), Whirlpool showcased a new smart washer and dryer where the dryer uses AI sensors to automatically adjust drying time so you don’t overcook your clothes whirlpoolpro.com. This is similar to how Samsung and LG sense moisture, but Whirlpool explicitly markets it as preventing over-drying. Their washer has a FreshFlow™ vent system that keeps clothes fresh if you forget to unload – not exactly AI, but addressing a common issue whirlpoolpro.com. Whirlpool’s smart appliances leverage their Whirlpool® app for remote control and notifications (e.g., you get an alert when the dryer is done, or you can start the oven preheating from your phone) whirlpool.com whirlpoolpro.com. They work with voice assistants like Alexa/Google, though Whirlpool doesn’t have its own voice AI. Whirlpool’s approach to AI often ties into guided cooking and care features. For example, some of their high-end ovens use image or temperature sensors to aid cooking: they have a feature called Scan-to-Cook (scan a food package barcode, it sets the oven for you) and are experimenting with computer vision to recognize food doneness. While not as far along as Bosch’s AI cooking or Samsung’s camera oven, it’s on the horizon. Whirlpool also leans into Yummly integration (a recipe app they own) – envision scanning your fridge inventory (maybe via Whirlpool’s fridge with internal cameras in the future) and sending a recipe’s instructions to your Whirlpool oven. These are parallel moves to what Samsung is doing with SmartThings Cooking. Where Whirlpool stands out is its focus on usability and inclusivity. A recent example: they launched a new dishwasher touted as “the most inclusive” with features like a 360° swiveling spray arm for easier loading/unloading tomsguide.com. This isn’t AI, but it addresses real consumer pain points. Whirlpool’s VP, talking about their 2025 products, said the goal is to create products that help keep families on track, whatever life throws their way whirlpoolpro.com. This philosophy shows in details like laundry machines with automatic detergent dispensing (Whirlpool has Load & Go reservoirs similar to Samsung’s Auto Dispense), ovens with self-cleaning that only needs water (their new range has a WipeClean coating that cleans with just water, no harsh chemicals) whirlpoolpro.com, and features like clothes freshening and anti-wrinkle cycles if you can’t take clothes out immediately. Whirlpool might not advertise “AI Home” as much, but they are certainly embedding smarts to make appliances adapt to the user’s life. They also have a “ThinQ UP”-like initiative called ongoing upgrades via their app in some models, but it’s less publicized. In short, Samsung might appeal more to the high-tech smart home enthusiast with its integrated screens and voice AI, while Whirlpool appeals to the busy family that wants appliances to “just handle it.” Samsung’s India lineup is more premium and feature-rich in AI terms than what Whirlpool sells in India (Whirlpool India’s offerings tend to be more mid-range, with 6th Sense tech but not yet the advanced AI models seen in the US). That said, Whirlpool globally is investing in AI R&D, so we may see more head-to-head competition soon – perhaps an AI fridge from Whirlpool that scans and orders groceries isn’t too far-fetched.
Bosch/Siemens (BSH Group): The German manufacturer BSH (which owns Bosch and Siemens brands) takes a somewhat different route with its Home Connect platform and a focus on precision and integration with broader smart home standards. Bosch’s 2025 highlight is its new Series 8 ovens with AI – these use what Bosch calls Assist and sensor-based cooking. The oven’s display lets you select a dish (like “lasagna” or “chicken roast”) and the Bosch Assist feature will automatically set the optimal heating mode, temperature, and time for you appliancecity.co.uk. Essentially, Bosch has encoded expert cooking knowledge into the oven’s AI; it even turns the oven off at just the right time to avoid overcooking appliancecity.co.uk. Additionally, Bosch has PerfectBake and PerfectRoast sensors – these are special probes and algorithms that measure food moisture and internal temperatures of meats, adjusting the cooking process accordingly appliancecity.co.uk. This is a very chef-oriented AI, aiming to make anyone cook like a pro without guesswork. Samsung’s camera-guided cooking is similar in goal, but Bosch’s solution doesn’t rely on recognizing the food visually; it relies on choosing from presets and using internal sensors/AI to perfect the result. Food bloggers have noted that this can take a lot of anxiety out of trying new recipes – effectively the oven is an AI cooking assistant. Bosch’s other appliances also quietly use AI. Their washing machines, for instance, have i-DOS automatic detergent dosing and can adjust wash cycles based on load sensing – less marketed as AI, but similar technology. Bosch has been less flashy about touchscreens on appliances (they use more traditional controls with LED displays), but they compensate with a robust Home Connect app that links all their appliances. Through Home Connect, you can remote-start your dishwasher, get notified when laundry’s done, or even have your coffee machine start brewing at a set time appliancecity.co.uk appliancecity.co.uk. Bosch’s platform is also notable for working with third-party services; for example, Home Connect has integrations with Amazon Alexa, Google Assistant, and even IFTTT for custom automations appliancecity.co.uk. They are also pushing the Matter standard for smart home, which could make Bosch devices interoperate smoothly with Samsung’s SmartThings or others (Bosch announced at CES 2025 a commitment to Matter, which SmartThings also supports) us.bosch-press.com bosch.com. Security and updates for Bosch haven’t been as front-and-center as Samsung’s Knox or LG’s ThinQ, but BSH has stated they use encryption and secure protocols in Home Connect, and they are part of industry efforts to standardize IoT security. Interestingly, Bosch is even exploring AI beyond the appliance itself – e.g., using AI in customer service to help troubleshoot issues faster bosch-presse.de. So if your Bosch oven had a problem, an AI might assist the support rep to diagnose it using data from the oven. This holistic use of AI complements Samsung’s approach of in-device AI. In comparison, Samsung’s advantage over Bosch is in the user-facing glitz (touchscreens, voice control built-in) and maybe a more unified experience with one Samsung account linking everything. Bosch’s strength lies in rock-solid performance and integration into whole-home systems (especially in Europe) – plus a legacy of reliability. For a tech-savvy user, Samsung’s platform might feel more cohesive with phones and TVs. But Bosch appeals to those who want smart features with a “set it and trust it” vibe – e.g., a Bosch oven’s AI will reliably not burn the roast, whereas Samsung’s might show you on a screen what’s happening (different philosophies). Both brands are converging on the idea that you shouldn’t have to babysit appliances; AI will handle it.
Haier (and GE Appliances): Haier, a Chinese conglomerate that owns brands like Haier, Candy/Hoover in Europe, and GE Appliances in the USA, is another big player. Haier’s global strategy has been about building a full smart home ecosystem (Haier Smart Home) with an IoT platform called hOn in Europe and SmartHQ in the U.S. They are heavily investing in AI as well – Haier’s theme for 2024/2025 was “AI for You, AI for Home” haier.com haier.com. One key concept Haier unveiled in 2024 is AI Vision technology: cameras and image recognition in appliances (sounds similar to Samsung’s fridge AI Vision) as part of a decade-long R&D effort. They even showcased a “smart home brain” at their Ecosystem Conference that coordinates appliances with AI, and teased the accelerated development of home service robots to create an “Unmanned Housework” era haier.com. This suggests Haier is not only looking at vacuum robots, but potentially window-cleaning robots, lawn-mowing robots, etc., integrated with their appliances – a step beyond what others have openly discussed. In India, Haier has been introducing smart appliances too (though their presence is smaller compared to Samsung or LG). They’ve launched refrigerators with features like voice control and LED touch panels under their “Smart” series. Globally, Haier’s premium lines (like GE Café or Haier Europe) have implemented things like camera-assisted cooking (GE’s smart ovens can recognize food doneness with a camera, akin to Samsung/Bosch approaches). GE Appliances (a Haier company) was even named 2025’s “Smart Appliance Company of the Year” by IoT Breakthrough, indicating their leadership in connected appliance tech geappliancesco.com. One example: GE’s smart ranges can sync with their microwaves and range hoods (turning on the vent or lights automatically). They also introduced a nifty feature with Google Cloud AI integration – Laundry assistance that can analyze stains via an app photo and recommend wash settings haierappliances.com. This kind of cross-device AI shows Haier’s intent to use cloud AI to augment appliance capabilities. Haier’s hOn app in Europe connects over 30 product families and adds new features regularly via collaborations (e.g., partnering with washing detergent brands or recipe services) corporate.haier-europe.com. They claim 70% of Haier Europe’s products are now Wi-Fi smart corporate.haier-europe.com. The app offers energy management, maintenance alerts, and customization of appliance programs – much like SmartThings or ThinQ. A unique aspect is Haier’s focus on user co-creation: through the app’s “Share Your Ideas” feature, users can suggest new functions, and Haier has a track record of implementing popular suggestions via updates lgnewsroom.com lgnewsroom.com. This is a more community-driven approach to product evolution. In terms of appliance features: Haier’s washers have things like Smart Detecting (adjusting water and detergent), and some use internal scales and infrared sensors to fine-tune drying (similar to LG’s and Samsung’s sensor drying). They also put effort into preserving food – their high-end fridges use technologies like HarvestFresh (simulating sun cycles for veggies) and might integrate AI to advise on fridge organization. We saw mention of Smart Fill water dispensers and dual-purpose ice/water makers in their new fridges lgnewsroom.com – a smaller innovation but part of making appliances adapt to needs. Where Haier is pushing ahead is connecting appliances with broader home infrastructure. For example, Haier’s acquisition of Candy/Hoover means they also have a hand in robotic vacuums and even HVAC systems – they recently acquired a European HVAC firm, hinting at smart climate control integration with their appliances haier.com. Samsung and LG also make air conditioners and purifiers, but Haier’s strategy is to be locally present (“globalization through localization”), customizing tech to each market (like India manufacturing and apps tailored to local languages, which Samsung is also doing). For Indian consumers, Haier offers value-oriented smart appliances – often slightly cheaper than Samsung for similar specs, but maybe with fewer flashy features. However, Haier is catching up by marketing their products as offering AI-led convenience and care. For instance, a Haier ad might highlight how their washing machine’s Microcurrent suds technology (they have something like this) plus AI ensures clothes don’t tangle and come out fresher – a different angle than Samsung’s high-tech pitch, but resonating on ease of use.

In conclusion, Samsung’s 2025 AI appliance lineup stands strong against competitors by offering a highly integrated, screen-and-sensor-rich experience. It’s leveraging its cross-industry expertise (being a phone, TV, and chip maker) to make appliances that are essentially smart devices. Competitors like LG are matching many of these capabilities and even innovating in parallel (e.g., both launching AI steam vacuums). Whirlpool and others focus on reliability and solving everyday pain points with incremental AI improvements, which can appeal to a broad user base not seeking a Jetsons-like home. Bosch and European brands bring precision, cooking expertise, and integration into third-party smart home setups, which attract users who might be less about cloud AI and more about direct performance.

For consumers, it’s an exciting (if slightly overwhelming) time – the buzzwords aside, what it means is that appliances are getting better at anticipating needs, reducing manual effort, and operating efficiently. A tech analyst aptly noted that we’re seeing “the kitchen and laundry room become the new frontier of the smart home”, and brands are in a race to one-up each other in AI capabilities. If Samsung’s vision is realized, things like manually changing fridge settings or guessing the right wash cycle will be history – your appliances will handle it, and even talk to each other (and you) while doing so.

As these 2025 models hit the market, consumers should weigh the ecosystems (SmartThings vs. others) and ensure that the promised smarts align with their lifestyle. Do you value a built-in screen, or are you fine using your phone as the interface? Do you prefer a system that can be voice-controlled in Hindi/English mix (Samsung) or one that might connect with a broader range of devices via Matter (Bosch/Home Connect)? The good news is that there’s plenty of choice. What’s clear is that AI and connectivity are here to stay in home appliances, and Samsung’s new lineup in India is a bold demonstration of this trend – one that is pushing others to keep up, ultimately to the benefit of the consumer. Each brand’s approach has its strengths, but all share the goal of making home appliances smarter, more efficient, and more responsive to how we live our daily lives.

Sources: Samsung Newsroom India news.samsung.com news.samsung.com; Livemint livemint.com livemint.com; KoreaTechToday koreatechtoday.com koreatechtoday.com; Samsung US News news.samsung.com news.samsung.com; Samsung Newsroom India (Tech Seminar) news.samsung.com news.samsung.com; Appliance City UK appliancecity.co.uk appliancecity.co.uk; LG Newsroom lgnewsroom.com lgnewsroom.com; Whirlpool Pro (KBIS 2025) whirlpoolpro.com whirlpoolpro.com; Bosch Home Connect blog appliancecity.co.uk appliancecity.co.uk; Haier 2025 Conference haier.com haier.com.