Salesforce Einstein GPT Unleashed: The Ultimate Guide to CRM’s AI Revolution
Einstein GPT, launched in 2023, is the world’s first generative AI for CRM, integrating Salesforce’s proprietary models with OpenAI’s GPT on real-time Customer 360 data. It provides role-based capabilities across Clouds: Sales GPT drafts emails and call summaries, Service GPT writes AI-recommended replies and turns resolved cases into knowledge articles, and Marketing GPT creates personalized content grounded in CRM data. Slack GPT and a ChatGPT app for Slack enable AI summaries and surface actionable items from Salesforce data within Slack. The technology stack blends OpenAI GPT-3.5/4 with Salesforce’s CodeGen and CodeT5+ models, and uses retrieval augmentation to ground outputs in