AI Search Wars: How Google, ChatGPT & Others Are Reinventing Search in 2025
Google’s Search Generative Experience (SGE) uses AI Overviews to present synthesized facts with source links at the top, and in 2025 Google launched AI Mode for follow-up questions powered by Gemini that runs hundreds of sub-queries per query. Microsoft Bing integrated GPT-4 into search to create Bing Chat, with Nadella declaring that AI will fundamentally change search and adding image inputs and Windows/Edge “Copilot” integration across products. Google Lens and the new Search Live feature enable multimodal search with real-time visual Q&A, video analysis, and the ability to upload images or PDFs for AI-assisted answers. Google’s AI Mode will offer