AI Search

OpenAI Unveils ChatGPT Atlas Browser — Google Shares Tumble in AI Search Showdown

Atlas Browser: ChatGPT at the Helm OpenAI’s ChatGPT Atlas is more than a re-skin of Chrome. According to Bloomberg and Verge reports, the new browser is built around ChatGPT bloomberg.com theverge.com. In the launch livestream, CEO Sam Altman emphasized that he sees a chat-based browser as the future of the web theverge.com. The Verge notes that OpenAI staff literally called ChatGPT the “beating heart of Atlas” theverge.com. In practice, Atlas keeps a ChatGPT pane visible as a “companion” at all times: by default clicking a search result opens a split-screen showing the webpage and ChatGPT’s transcript theverge.com. Employees demonstrated several

21 October 2025

AI Search Wars: How Google, ChatGPT & Others Are Reinventing Search in 2025

Google’s Search Generative Experience (SGE) uses AI Overviews to present synthesized facts with source links at the top, and in 2025 Google launched AI Mode for follow-up questions powered by Gemini that runs hundreds of sub-queries per query. Microsoft Bing integrated GPT-4 into search to create Bing Chat, with Nadella declaring that AI will fundamentally change search and adding image inputs and Windows/Edge “Copilot” integration across products. Google Lens and the new Search Live feature enable multimodal search with real-time visual Q&A, video analysis, and the ability to upload images or PDFs for AI-assisted answers. Google’s AI Mode will offer

1 August 2025

AI Search · ChatGPT · Future of Search · Google · NASDAQ:GOOGL · NASDAQ:MSFT · NYSE:NET · Technology Trends

The 2025–2026 SEO Survival Guide: AI Search Shakeups, Google’s New Rules & How to Win Rankings

Google’s March 2024 Core Update targeted unhelpful, unoriginal content and spam, with Google reporting a 45% reduction in low-quality, repetitive content in search results. In March 2024, INP (Interaction to Next Paint) replaced FID as Google’s Core Web Vitals metric, with targets like LCP under 2.5 seconds, CLS under 0.1, and INP under 200 milliseconds. Google began testing the Search Generative Experience (SGE) in 2023 and, by May 2024, rolled out AI-generated summary answers on the SERP using the Gemini model. Rand Fishkin’s 2024 study found that 58.5% of U.S. searches end without a click, illustrating the impact of AI-powered

1 August 2025

AI in Search · Digital Marketing · Google Updates · NASDAQ:GOOGL · NASDAQ:MSFT · Ranking Strategies · SEO

I Replaced Google Search with AI for a Week — Here’s What Really Happened

Over seven days, the author replaced Google with AI as the sole search tool, using ChatGPT with built-in web search, plus Bing Chat and Perplexity, and banned Google queries. AI search delivers a single conversational answer with citations and no ads, instead of Google’s cluttered list of blue links. The AI maintained conversation context, enabling multi-step tasks like planning a dinner date by combining restaurant suggestions and showtimes in one thread. In terms of speed, AI often saved time on straightforward queries—for example, a 45-pound child’s car seat weight was answered in about 15 seconds. For real-time updates, AI lagged

29 July 2025

AI Tools · Digital Life · NASDAQ:GOOGL · Productivity · Search Engines · Technology Review