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AI Search

AI Search Wars: How Google, ChatGPT & Others Are Reinventing Search in 2025

Google’s Search Generative Experience (SGE) uses AI Overviews to present synthesized facts with source links at the top, and in 2025 Google launched AI Mode for follow-up questions powered by Gemini that

1 August 2025

The 2025–2026 SEO Survival Guide: AI Search Shakeups, Google’s New Rules & How to Win Rankings

Google’s March 2024 Core Update targeted unhelpful, unoriginal content and spam, with Google reporting a 45% reduction in low-quality, repetitive content in search results. In March 2024, INP (Interaction to Next Paint)

1 August 2025

AI in Search · Digital Marketing · Google Updates · Ranking Strategies · SEO

I Replaced Google Search with AI for a Week — Here’s What Really Happened

Over seven days, the author replaced Google with AI as the sole search tool, using ChatGPT with built-in web search, plus Bing Chat and Perplexity, and banned Google queries. AI search delivers

29 July 2025

AI Tools · Digital Life · Productivity · Search Engines · Technology Review

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