What Is Market Research and Why It Matters in 2025 Market research is the process by which organizations gather data and generate insights about their customers, competitors, and market environment hbr.org. In 2025, this process is more critical than ever. Businesses face rapidly shifting consumer behaviors, emerging technologies, and fierce competition, so they rely on…
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In a data-driven world, AI-powered report generation tools are transforming how businesses create and consume reports. These cutting-edge platforms – ranging from AI-enhanced BI suites like Microsoft Power BI and Tableau, to natural language-driven analysis tools like ChatGPT – leverage artificial intelligence to automate data analysis and produce written narratives and visualizations. The result is…
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