In 2025, market research must demonstrate ROI by linking insights to tangible business outcomes such as increased revenue, reduced costs, or improved customer satisfaction. Nearly 60% of researchers report their organizations depend on insights more today than a year ago. 83% of researchers say their organizations plan to significantly increase AI investment in 2025. Andreessen…
Read more
AI-powered report generators combine ML and NLP/NLG to automatically analyze data and produce visualizations plus plain-language narratives, as exemplified by Power BI Copilot and Tableau’s AI features. Gartner predicts that by 2025 data storytelling will be the most common way analytics are consumed, with about 75% of stories auto-generated. Power BI Copilot provides a chat-based…
Read more
