The global creator economy is valued at about $156 billion today and is projected to exceed $500 billion by 2030, growing at roughly 22.5% annually. More than 50 million people worldwide identify as creators, with annual growth of about 10–20%. YouTube pays creators 55% of ad revenue, with ad RPMs typically ranging from $1.61 to…
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Google’s March 2024 Core Update targeted unhelpful, unoriginal content and spam, with Google reporting a 45% reduction in low-quality, repetitive content in search results. In March 2024, INP (Interaction to Next Paint) replaced FID as Google’s Core Web Vitals metric, with targets like LCP under 2.5 seconds, CLS under 0.1, and INP under 200 milliseconds.…
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By mid-2025, 73% of marketing teams were using generative AI in some capacity. 62% of enterprise marketing teams now have formal generative AI guidelines. 75% of consumers are more likely to purchase from brands delivering personalized content. In Asia-Pacific, 2025 sees AI fully integrated into personalized marketing with hyper-targeted content, dynamic pricing, and automated journeys.…
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In June 2025, YouTube rolled out a wave of features around VidCon, including new audience segments “New,” “Casual,” and “Regular” viewers. The YouTube Community Tab became available to all channels and now lets fans post from mobile. YouTube Shorts gained shopping stickers globally with tests showing 40% higher product click-through in the U.S. YouTube reports…
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AI accelerates content creation and optimization with tools like Jasper and OpenAI’s GPT-4, producing first drafts from outlines in minutes. By late 2024, around 15–20% of Google searches included AI-generated overview answers, changing how traffic is captured. In 2025, ChatGPT’s website became the fifth-most-visited site globally, with about 5 billion visits per month. Despite AI…
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Over 5.24 billion people use social media worldwide. 72% of overall marketing spend now goes into digital channels. Global digital advertising and marketing investments reached $667 billion in 2024 and are projected to approach $786 billion by 2026. Approximately 49% of businesses say organic search provides the best marketing ROI, and 33% of internet users…
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