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Digital Markets Act

Apple Ads and Apple Maps Face EU ‘Gatekeeper’ Test Under Digital Markets Act as Apple Files Rebuttals

Brussels, 28 November 2025 – Apple has formally told the European Commission that two of its key services, Apple Ads and Apple Maps, cross the size thresholds of the EU Digital Markets Act (DMA), triggering a fresh review that could

28 November 2025

Apple Ads and Maps Face EU ‘Gatekeeper’ Test Under Digital Markets Act – Apple Says They Don’t Qualify

Brussels / London – November 28, 2025 The European Union is opening a fresh front in its high‑stakes battle with Big Tech, after Apple disclosed that its advertising and mapping services now meet the thresholds of the bloc’s powerful Digital

28 November 2025

Apple News · Digital Markets · EU Regulations · Online Advertising · Tech Policy

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