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The $350B Shake-Up: How AI Summaries Rewire Publisher Traffic

The $350B Shake-Up: How AI Summaries Rewire Publisher Traffic

How AI Summaries Are Disrupting SEO, Ads, and Publisher Traffic AI Summaries Take Center Stage: Google, Bing, OpenAI & More In the past two years, AI-generated answers have moved from novelty to a core feature of search engines and digital assistants. Google’s Search Generative Experience (SGE) is perhaps the most consequential implementation due to Google’s dominant market share (~90% globally). Rolled out in beta to U.S. users in mid-2024 and expanded since, SGE produces an “AI Overview” at the top of search results for many queries. This overview is a few sentences to a few paragraphs long (median ~67 words
Internet Access Chaos: Blackouts, Crackdowns & Broadband Breakthroughs (Sept 5–6, 2025)

Internet Access Chaos: Blackouts, Crackdowns & Broadband Breakthroughs (Sept 5–6, 2025)

Major Outages and Internet Shutdowns In early September 2025, multiple outages and deliberate shutdowns disrupted internet access for millions across different regions. In the United States, a major Verizon network failure on August 30 demonstrated the fragility of even advanced telecom systems ts2.tech. Starting around midday (Eastern time), Verizon mobile users from California to New York suddenly lost service, with their phones stuck in emergency “SOS only” mode instead of connecting to any network ts2.tech. By mid-afternoon, outage reports spiked above 23,000 as people complained they couldn’t make calls or use mobile data ts2.tech. Verizon attributed the blackout to a
6 September 2025
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