Inside Salesforce’s Generative AI Revolution: How Marketing GPT and Einstein GPT Are Reshaping CRM
Marketing GPT was announced in mid-2023 as part of Marketing Cloud to generate emails, segments, and journeys via natural-language prompts, grounded in Data Cloud with general availability in February 2024. Marketing GPT features include AI-driven Segment Creation, Generative Email Content Creation, Segment Intelligence & Insights, Rapid Identity Resolution, and Visual and Image Generation through a Typeface partnership. Einstein GPT launched in March 2023 as the world’s first generative AI for CRM, delivering AI-created content across Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Slack, Tableau, and developers using OpenAI models with Data Cloud grounding. Salesforce’s AI Cloud launched in June
