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Key Facts & Highlights Panasonic Lumix: Brand Overview & Philosophy Panasonic’s Lumix division has a well-earned reputation for innovation in the digital camera world. In 2008 Panasonic introduced the Lumix G1, the world’s first mirrorless interchangeable-lens camera, blazing a trail that bigger rivals would follow amateurphotographer.com. This pioneering move stemmed from a core Lumix philosophy: embrace new technology to empower creative photographers and videographers. Early on, Panasonic partnered with Olympus in the Micro Four Thirds (MFT) standard, championing smaller sensors to enable compact, feature-rich cameras. Over the years, Lumix stayed true to its hybrid ethos. The brand consistently pushed video