Google Search

Google launched the Search Generative Experience (SGE) in May 2023, an AI-driven results format that places an AI-generated snapshot at the top of the page using PaLM-era models and later Gemini. Google introduced the Knowledge Graph in 2012, a semantic database powering knowledge panels with over 500 billion facts about more than 5 billion entities. By 2025 Google processes more than 5 trillion searches per year (about 14 billion per day), and it holds a global market share around 90% plus, with mobile searches accounting for over 60% in the U.S. and over 93% globally. From 2023 to 2025 Google