Creator Economy & Social Platforms Report (June–July 2025)
In June 2025, YouTube rolled out a wave of features around VidCon, including new audience segments “New,” “Casual,” and “Regular” viewers. The YouTube Community Tab became available to all channels and now lets fans post from mobile. YouTube Shorts gained shopping stickers globally with tests showing 40% higher product click-through in the U.S. YouTube reports viewers spend 80 million hours per day watching shopping-related videos. YouTube expanded auto-sync video editing for Shorts to automatically match music beats. YouTube introduced a Fan Leaderboard for live chats globally and added animated donation GIFs (US-only). YouTube launched Player for Education, an ad-free embeds