Will Amazon’s AI and Ads Push Help It Bounce Back? A 2025 Investor’s Guide
Amazon’s 2025 Year‑to‑Date Performance Amazon’s share price surged to a record high around $242 in early February 2025 before sinking nearly 10 % in a summer sell‑off, leaving it up only 0.41 % year‑to‑date and roughly 18.7 % above its level a year earlier 247wallst.com. The volatility stemmed from a mix of strong earnings and external headwinds: News Headlines and Expert Commentary (Sept 30 – Oct 1 2025) FTC settlement and worker investment (Sept 30). The Street reported that Amazon unexpectedly agreed to pay a $2.5 billion fine to settle the FTC’s case. According to the article, the settlement includes $1.5 billion in reimbursements to about 35 million Prime members