Conversational AI and Voice Assistants – Key Developments (June–July 2025)
Amazon’s Alexa+ entered broad early access by mid-2025 and surpassed 1 million users by June 2025. Alexa+ is free for Amazon Prime members and costs $19.99/month for others, and it orchestrates “experts” across services like OpenTable, Spotify, and Uber Eats. Alexa+ can remember personal details and even has its own email for user-provided information, enabling more complex multi-step requests than the old Alexa. In Early Access, about 90% of Alexa+ features are live, with hands-free shopping and advanced video controls still under development. Apple’s Siri saw no major generative AI launch in June 2025, with delays to a likely iOS