Amazon’s AI-Powered Device Overhaul: Alexa+ Echoes, Color Kindle Scribbles & 4K Ring Cameras Unveiled
Massive 2025 Hardware Launch Event On Sept. 30, 2025 in New York City, Amazon held its biggest hardware showcase in years – unveiling revamped gadgets across Echo speakers, Kindles, Fire TVs and security cameras. The headline was Alexa+, a generative-AI revamp of Alexa. Panos Panay (SVP of Devices & Services, formerly of Microsoft) led the presentations. He framed the event as the culmination of a multi-year “devices overhaul” aimed at making Amazon’s gadgets smarter and more polished aboutamazon.com. In his introduction to Alexa+, Panay wrote that with 600 million Alexa devices deployed, “advancements in generative AI have unlocked new possibilities”