Lava Play Ultra 5G – Affordable Gaming Smartphone Launch Report
The Lava Play Ultra 5G was unveiled on August 20, 2025, marking Lava’s entry into budget gaming smartphones in India. The base 6GB RAM/128GB storage model is priced at ₹14,999, the 8GB/128GB variant at ₹16,499, with an introductory ₹1,000 discount for ICICI, SBI, or HDFC cards reducing prices to ₹13,999 and ₹15,499. Amazon.in is the exclusive online retailer for the launch, with sales beginning on August 25, 2025. Lava offers two color options for the Play Ultra: Arctic Frost and Arctic Slate. The device measures 7.8 mm in thickness and weighs about 182 grams, and carries an IP64 rating, in-display