MarTech Industry News & Trends (June–July 2025)
The number of MarTech solutions grew to 15,384 in 2025, up 9% from 14,106 in 2024 per Chiefmartec. MarTech has achieved roughly 100× growth since 2011, with AI-native startups flourishing as legacy products consolidate or exit. Only 25% of marketers report well-integrated tech stacks while 96% are satisfied with their tools, highlighting ongoing data integration challenges. Snowflake and Acxiom announced a strategic partnership to build an AI-powered marketing data environment using first‑party data at scale. Salesforce released Agentforce 3, adding 200+ pre-built actions, a new Command Center, updated architecture, and Slack Channels for AI-assisted collaboration. Adobe expanded GenStudio with Firefly-powered