Lululemon Stock Surges on NFL Deal – Is the Turnaround Starting?
Lululemon announced its first-ever NFL apparel collection on Oct. 27, sending shares up ~5% in premarket trading reuters.com. Founder Chip Wilson publicly called for a board overhaul and hinted at activist involvement au.investing.com. Major analysts have cut their targets (Bernstein now $190, Morgan Stanley $185) on weak U.S. trends intellectia.ai intellectia.ai. The stock closed around $178.17 on Oct. 24 stockanalysis.com (down ~53% YTD nasdaq.com) and jumped toward ~$189 by Oct. 27 pre-market. Lululemon’s P/E is only ~12×, well below the luxury retail norm, suggesting it may be heavily undervalued simplywall.st nasdaq.com. NFL Partnership Sparks Rally On Oct. 27 Lululemon disclosed
