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Tag: Search

AI Search Wars: How Google, ChatGPT & Others Are Reinventing Search in 2025

Google’s Search Generative Experience (SGE) uses AI Overviews to present synthesized facts with source links at the top, and in 2025 Google launched AI Mode for follow-up questions powered by Gemini that runs hundreds of sub-queries per query. Microsoft Bing integrated GPT-4 into search to create Bing Chat, with Nadella declaring that AI will fundamentally…
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