Audio Tech Weekend Explosion: New Headphones, Booming Speakers & Big Moves Rock the Sound World
Key Facts & Takeaways Product Launches Galore at IFA 2025 Flagship Headphones & Earbuds: Kicking off the flurry of product launches, Bose made headlines on September 5 by unveiling its next-generation QuietComfort Ultra series – a top-tier over-ear headphone alongside matching true wireless earbuds. These new “Ultra” models introduce Bose’s own Immersive Audio technology (the company’s take on spatial 3D sound) and upgrade to Qualcomm’s Snapdragon Sound platform for hi-res, lossless audio over Bluetooth ts2.tech ts2.tech. In practice, that means the QuietComfort Ultra Headphones finally migrate to USB-C and can deliver full CD-quality wireless playback (via the aptX Adaptive codec)