Ferrero’s Sweet Ticket to Youth: Tic Tac TWO X Ticketmaster Promo Electrifies Airport Shoppers
Ferrero’s initiative reflects a broader trend of making travel retail more experiential. As Salvagno notes, Tic Tac TWO’s launch “represents an exciting new chapter” and a way to “better connect with different consumer profiles” by blending innovation and fun gtrmag.com.