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Key Facts Overview of the Lumix Brand and Market Position Panasonic’s Lumix brand has been a mirrorless pioneer since the late 2000s. In partnership with Olympus, Panasonic co-created the Micro Four Thirds (MFT) system, introducing one of the first mirrorless interchangeable-lens cameras in 2008 rtings.com. Lumix gained a reputation for innovation in video: the GH series in particular offered filmmakers advanced codec options, high-resolution framerates, and in-body stabilization long before competitors. With the 2018 formation of the L-Mount Alliance (joining Leica and Sigma) shop.panasonic.com, Panasonic expanded into full-frame cameras, bringing its video-centric approach to larger sensors. Today, Lumix occupies a