Ultimate Hasselblad Camera Showdown: Every Model Compared + What’s Coming Next

Key Facts

Medium Format Mastery: Hasselblad’s current lineup spans mirrorless medium format cameras (the X1D II 50C, X2D 100C, and new X2D II 100C) alongside a modular digital back system (907X with CFV backs) and specialized aerial/industrial units. All share the hallmark 44×33mm medium format sensors (50MP or 100MP) delivering 16-bit color and stellar dynamic range.
Flagship X2D II 100C: The brand-new X2D II 100C (100 MP) is Hasselblad’s most advanced camera to date – a 100 MP, 15+ stop dynamic range medium format body that’s the industry’s first to offer true end-to-end HDR imaging and continuous AF in medium format ^[1] ^[2]. It also boasts 10-stop in-body stabilization, a 1TB internal SSD, and a refined design, all at a launch price of $7,399 (notably $800 less than its predecessor) ^[3].
X1D II 50C – Entry to Hasselblad: The X1D II 50C (50 MP) is the gateway into Hasselblad ownership, improving upon the original X1D with a larger 3.6″ rear display, higher-res EVF, faster startup and menu responsiveness, and a much lower launch price (~$5,750 USD) aimed at competing with Fujifilm’s 50 MP offerings ^[4] ^[5]. It delivers Hasselblad’s famed image quality and design in a travel-friendly body, albeit with slower performance suited to deliberate shooting.
907X & CFV 100C – Modular Marvel: Hasselblad’s 907X body paired with the CFV 100C digital back creates the smallest 100 MP medium format camera on the market ^[6] ^[7]. This modular system serves three roles: a waist-level mirrorless camera when combined (evoking the classic V-system experience), a 100 MP digital back for vintage Hasselblad V cameras, or a high-resolution back for technical view cameras ^[8] ^[9]. Priced around $8,199, it offers unmatched versatility and “is inspiring to just hold and use. It does slow you down, but in a good way” ^[10] for photographers who savor a deliberate workflow.
H Series Legacy (Discontinued): Hasselblad’s H6D series of medium format DSLRs – available in 50 MP, 100 MP, and a special 400 MP Multi-Shot variant – was for many years the standard among high-end studio photographers ^[11]. These mirror-based behemoths (launching around $26k–$48k) delivered unparalleled image quality (53.4×40mm sensors on the 100 MP models, 16-bit color, leaf-shutter lenses syncing flash at 1/2000s). However, Hasselblad discontinued the entire H-system in 2023, ending new orders for H cameras and lenses as the company shifts fully to mirrorless ^[12] ^[13]. Repair support continues, but the H6D is now a chapter of Hasselblad history.
Aerial & Industrial Solutions: For specialized applications, Hasselblad offers the A6D-100c aerial camera – a 100 MP medium format system built for mapping, surveying, and industrial imaging. Lacking a grip or on-board controls, it is designed to be remotely operated on drones or aircraft, and up to eight A6D cameras can be synchronized within 20 μs for multi-camera captures ^[14] ^[15]. It uses locking-mount leaf-shutter H lenses (24–300 mm) fixed at infinity focus to minimize vibrations, and can be ordered with or without an IR-cut filter for specialized spectrum work ^[16] ^[17]. This underscores Hasselblad’s continued presence in niche imaging fields.
Recent Updates & Future Outlook: In the past two years Hasselblad introduced the CFV 100C back (Jan 2024) which doubled the resolution of the prior 50 MP model ^[18], and in August 2025 launched the X2D II 100C and a new 35–100 mm zoom lens ^[19]. Meanwhile, the H-series was officially sunset. Looking ahead, rumors hint at a CFV 100C II digital back to bring the X2D II’s upgrades (e.g. improved PDAF and maybe DJI’s LiDAR tech) to the 907X system ^[20] ^[21]. There’s also industry chatter about deeper DJI integration – DJI (which owns a majority stake in Hasselblad ^[22]) has been leveraging Hasselblad tech in drone cameras and is even rumored to be developing its own L-mount camera ^[23]. As of September 2025, however, Hasselblad has no officially announced models beyond the X2D II, focusing on refining its medium format mirrorless line.

Introduction

For over eighty years, Hasselblad has been synonymous with ultra-high-quality cameras – from capturing the Moon landing to defining the look of professional studio photography. Today, Hasselblad’s camera lineup is entirely medium format, delivering image quality and color science revered by enthusiasts and top photographers alike. This report provides a comprehensive comparison of all Hasselblad cameras currently available (as of September 2025), across categories from the portable mirrorless X System to the modular 907X/V System and specialized aerial cameras. We’ll dive into each model’s features, specs, target audience, and pros/cons – including insights from expert reviewers – and then highlight recent developments and what’s coming next for Hasselblad. Whether you’re a studio pro eyeing a 100 MP beast or an enthusiast curious about Hasselblad’s latest innovations, read on for an in-depth look at how these legendary cameras stack up.

Hasselblad X System: Mirrorless Medium Format Cameras

Hasselblad’s X System introduced medium format mirrorless to the world in 2016, and it remains the core of Hasselblad’s lineup. These cameras marry large 44 × 33 mm sensors with relatively compact, minimalistic bodies. They’re designed for photographers who want studio-quality images in a portable form – from landscape artists capturing every nuance of nature to portrait shooters seeking exquisite tonality. Below we compare the current X System models: the 50 MP X1D II, the first-generation 100 MP X2D, and the new flagship X2D II.

Hasselblad X1D II 50C – Medium Format Goes Portable

Launched in mid-2019 as a successor to the groundbreaking X1D-50c, the X1D II 50C offers a 50 MP CMOS sensor (44 × 33 mm) in a sleek mirrorless body. It brought a number of refinements based on user feedback: a larger and sharper rear screen, a higher-resolution electronic viewfinder, faster startup and menu responsiveness, and overall a “quicker and more intuitive medium format experience” ^[24]. Notably, Hasselblad also slashed the price – the X1D II debuted at ~$5,750 (body only), significantly lower than the original X1D’s ~$9k price, to better compete with Fujifilm’s 51 MP GFX 50 series ^[25] ^[26].

Key Specs: The X1D II uses a 50 MP (8272 × 6200) CMOS sensor offering 14 stops of dynamic range and 16-bit color output. ISO sensitivity ranges from 100–25,600. It can shoot up to ~2.7 fps continuous bursts – an increase, albeit modest, over its predecessor ^[27]. The rear touchscreen is a generous 3.6″ (2.36 million dots) – at launch, the largest rear display on any digital medium format camera ^[28] – and the OLED EVF was upgraded to 3.69 million dots for a clearer view ^[29]. Dual SD card slots (UHS-II compatible) are provided for storage, a boon for backups. The camera lacks in-body stabilization and relies on the leaf-shutter XCD lenses for vibration-free shooting. Video is minimal (HD resolution), as Hasselblad clearly prioritizes still imaging in this model.

Ergonomics & Interface: True to Hasselblad form, the X1D II’s design is clean and unfussy – a solid machined aluminum body with few buttons. The user interface is widely praised for its simplicity. “Using the Hasselblad menu is like a breath of fresh air… simple and intuitive,” notes one photographer, especially compared to the convoluted menus of some DSLRs ^[30] ^[31]. The touch UI and refreshed menu system make it easy to change settings, and even allow some actions in the EVF (for example, you can now navigate menus through the viewfinder – handy in bright light) ^[32]. That said, the camera lacks a dedicated joystick for AF point selection; focus point adjustment is done via touch or by re-composing, which some found limiting.

Performance: Speed was a known Achilles’ heel of the first-gen X1D, and the Mark II addresses some (but not all) of those concerns. Thanks to a new processor, startup time is cut by nearly half (46% faster) and shot-to-shot lag and viewfinder blackout are reduced ^[33]. Scrolling through images and the live view refresh rate (60 fps in the EVF) are also improved ^[34]. Still, this is not a fast-action camera – “Compared to full-frame cameras, the Hasselblad X1D is… slower. However, compared to traditional medium format cameras – it is actually quite peppy!” one reviewer wryly noted ^[35] ^[36]. The contrast-detect autofocus, while slightly tweaked, remains on the slow side. In good light it’s reasonably accurate, but it can hunt, and there’s no continuous AF or subject tracking. Photographers coming from phase-detect AF systems will find the X1D II deliberately paced. The burst rate of 2.7 fps and a not-insignificant viewfinder blackout mean the X1D II prefers calm, composed shooting over rapid-fire action. On the plus side, the leaf-shutter lenses enable flash sync at up to 1/2000 s, which is fantastic for studio strobe use or overpowering sunlight without high-speed sync limitations ^[37] ^[38].

Image Quality: This is where the X1D II shines and handily earns its Hasselblad badge. The 50 MP raw files (in Hasselblad’s 3FR format) are packed with detail, gorgeous color, and tremendous dynamic range. “The files have something extra… definitely more depth, and somehow ‘richer’ looking,” one user raved when comparing Hasselblad images to high-end full-frame files ^[39] ^[40]. With 16-bit color, smooth tonal gradation is a given; skin tones, in particular, render beautifully with the Hasselblad Natural Color Solution. The large sensor also yields that medium format look – a distinctive shallow depth-of-field falloff and 3D “pop” that portrait and wedding shooters covet ^[41]. In practice, the X1D II produces stunning images that often require little post-processing – JPEG output was even improved over the original, and many photographers stick to Hasselblad’s Phocus software or Lightroom for raw development with excellent results ^[42] ^[43].

Pros: Image quality is the X1D II’s trump card – by most accounts, it delivers some of the best files in the industry for resolution, dynamic range, and especially color fidelity. Photographers frequently praise the “medium format look” and the natural rendering of scenes. The camera’s Scandinavian design and handling also win points: the body is compact for medium format (granted, still ~1.5 lb), the handgrip is ergonomic, and controls are minimal but effective. The large rear screen and intuitive touch interface make for a modern, enjoyable user experience. Unlike some mirrorless rivals, the X1D II also has leaf shutter lenses, which enable creative use of flash at fast speeds (every XCD lens can sync flash at any shutter speed up to its max, typically 1/2000 s ^[44]). Finally, Hasselblad’s decision to lower the price broadened its appeal – suddenly the dream of a Hasselblad was within reach of individual enthusiasts, not just commercial studios, making the X1D II a “bargain” relative to previous medium format prices ^[45] ^[46].

Cons: Despite improvements, the X1D II still has leisurely performance. The contrast-detect AF is reliable but slow (and entirely single-shot AF-S; forget tracking fast subjects). There is noticeable shutter lag and viewfinder blackout, particularly if shooting RAW+JPEG (which doubles the data being written) ^[47]. Startup time, while better, is on par with some older mirrorless bodies (a few seconds). In essence, the camera rewards a slow, methodical approach and can frustrate if rushed. Battery life is decent for a 50 MP mirrorless (Hasselblad’s 3400 mAh battery is good for ~275 CIPA shots and can be recharged via USB-C in-camera ^[48]), but heavy live view use will necessitate spares. Another limitation is the lack of any video or high-end features – for instance, unlike Fujifilm’s competing models, the X1D II has no IBIS (in-body stabilization) and only very rudimentary video capability (1080p/30). Lastly, while cheaper than before, it’s still a $5k+ camera and its lenses are also expensive (most XCD lenses range $2k–$5k each). In short, the X1D II is not about specs-for-dollar; it’s about the shooting experience and image output. “Although the X1D is a little slow, and is quite expensive – it takes amazingly beautiful images… and that is why I love it,” as one photographer concluded ^[49].

Target User: The X1D II 50C is ideal for photographers who prioritize image quality, compact form, and shooting experience over speed. Think landscape shooters, fine art photographers, portraitists, and travel shooters who work relatively slowly and deliberately. It’s also appealing to film camera upgraders – those who might have used Hasselblad 500 series or other medium format film cameras and want a digital equivalent. In fact, many early X1D adopters were folks tired of “lugging medium format bodies, backs, and tripods for years” – they saw the X1D as “a much more portable Hasselblad H5” ^[50] ^[51]. If you need fast autofocus for sports or quick candid snaps, or if video is a big part of your work, the X1D II likely isn’t a fit. But for producing gallery-quality still images with that unmistakable Hasselblad look, the X1D II remains a compelling entry point.

Hasselblad X2D 100C – 100 MP Enters the Mirrorless Realm

In September 2022, Hasselblad leapfrogged the competition by introducing the X2D 100C – a 100 megapixel medium format mirrorless camera and a major upgrade to the X system. Externally, the X2D looks very similar to the X1D II (clean, modern lines and a minimal control layout), but inside it packs a new 100 MP BSI CMOS sensor and a host of hardware improvements. This launch signaled Hasselblad’s intent to compete head-on with Fujifilm’s GFX100 line, bringing high resolution and improved responsiveness to the iconic Hasselblad design.

Key Upgrades: The X2D 100C’s 100 MP sensor (44 × 33 mm) is likely a close cousin to the chip in Fujifilm’s GFX 100S – offering 16-bit color and roughly 14–15 stops dynamic range. Importantly, this sensor introduced phase-detection autofocus (PDAF) to the X system for the first time, greatly improving focus speed and accuracy over the contrast-only AF of the X1D. Though the X2D launched with only single-shot AF modes (AF-S), the inclusion of 294 PDAF zones across most of the frame laid the groundwork for more advanced AF in updates and future models ^[52]. Another huge addition was 5-axis in-body image stabilization (IBIS) rated at 7 stops of shake reduction ^[53]. This made the X2D far more hand-holdable; medium format cameras benefit greatly from stabilization given the high resolution and lack of fast shutter speeds on leaf shutters. The X2D also debuted 1 TB of internal SSD storage, an almost unheard-of feature in consumer cameras ^[54]. This means photographers can shoot thousands of 100 MP RAW images without even needing a memory card (though it still has a CFexpress Type B slot ^[55]). The convenience and security of on-board backup storage appealed to many high-end users.

Other improvements included a new 5.76 million-dot EVF (with 1.0× magnification – large and bright) and a tilting 3.6″ rear touch display ^[56] ^[57]. However, some ergonomic omissions were noted: the X2D still lacked a dedicated focus joystick, relying on touch or button+dial combinations to move the AF point. It also surprisingly omitted any video capability – the X2D 100C cannot record video at all, a decision that underscored Hasselblad’s “stills-first” philosophy but left some scratching their heads in 2022.

Image Quality and Performance: With 102 MP at its disposal, the X2D produces spectacularly detailed images. The BSI (backside illuminated) sensor design improved base ISO dynamic range to about 15 stops ^[58], and low-light performance is solid (ISO range 64–25,600). The jump from 50 MP to 100 MP resolution is immediately noticeable for large prints or heavy crops. Colors and tonal transitions remain outstanding, thanks to the 16-bit color depth and Hasselblad’s calibrated Natural Colour Solution. In fact, many felt the X2D finally delivered on the promise of mirrorless medium format: “the X2D 100C is a beautiful camera that feels luxurious in the hands,” wrote one reviewer, “but it has some significant drawbacks… by far the biggest of which is the lack of a joystick” ^[59]. Indeed, early X2D users loved the image quality but still found the handling a bit frustrating at times, as moving focus points via touch on a big screen was not always ideal in practice (especially in cold weather or when the screen was flipped out).

Still, the X2D’s overall performance was much snappier than the X1D series. The PDAF autofocus (even if only in single-shot mode initially) was a game changer: focusing was faster and more confident, and the camera could lock onto subjects that previously would have caused hunting. The shot-to-shot time improved with the new processor and reduced blackout, though the X2D was limited to about 3.3 fps continuous shooting – fine for its intended use. The IBIS allowed handholding at ridiculously slow shutter speeds (users reported sharp images at 1/4 s or slower with wide lenses). Combined with leaf shutters, this made the X2D superb for on-location work with flash or in low light.

Pros: The X2D 100C brought medium format into a new era. Its strengths are headlined by 100 MP of resolution – enough to challenge high-end Phase One backs, but in a portable 1.8 lb body. The files are rich, extremely detailed, and flexible in post. Dynamic range around 15 stops means you can recover highlights and shadows on par with the best full-frame sensors ^[60]. The inclusion of IBIS was widely praised; suddenly medium format was liberated from tripods in many situations. “The X2D… allows you to use medium format like it was a point-and-shoot,” joked DPReview, noting how effective stabilization and reliable AF made handheld shooting easy ^[61] ^[62]. The build quality remained top-notch, and the understated design appeals to those who value a tactile, uncomplicated shooting experience (there’s a beautiful 1.08″ top OLED displaying settings, and the signature orange dot on the shutter button). The internal 1TB storage is a massive pro for studio shooters or travel photographers paranoid about card failures – it’s like having a built-in safety net. And while lenses for the X system are costly, they are superbly crafted with the advantage of leaf shutters (the X2D’s flash sync up to 1/2000 s eclipses any focal-plane shutter camera).

Cons: The X2D, being Hasselblad’s first swing at a 100 MP mirrorless, wasn’t without quirks. As mentioned, the lack of a focus joystick was a top complaint – changing AF points by touch on a rear screen isn’t ideal in all scenarios (Hasselblad clearly took this feedback to heart for the X2D II). The camera also remained stills-only: no video mode at all, which in 2022 was unusual even for medium format (for context, Fujifilm’s GFX 100 and 100S offered 4K video, and even the H6D-100c from 2016 could shoot 4K/30 RAW video ^[63]). This is a non-issue for many Hasselblad users, but it limits the camera’s versatility for those who occasionally want to capture motion. Another con is the cost: at $8,199 body-only ^[64], the X2D 100C was even pricier than the X1D series, and that’s before investing in lenses (which often cost more than DSLR equivalents due to the larger image circle and leaf shutter mechanism ^[65]). Additionally, while autofocus was greatly improved, it still wasn’t on par with modern full-frame cameras in terms of tracking or continuous focus (C-AF wasn’t available at launch). The X2D was clearly intended for measured, high-quality photography – it’s not a sports camera and not a video rig. Lastly, one could mention the relatively small ecosystem: by 2022, Hasselblad had a decent range of XCD lenses (at least 10 primes and one zoom), but it was modest compared to other systems and some lenses were back-ordered, with new “V” series lenses only just rolling out.

Use Cases: The X2D 100C appealed strongly to studio and landscape photographers who wanted that 100 MP resolution in a smaller package than the old H cameras or Phase One backs. Commercial photographers shooting fashion, products, or architecture found it delivered the needed resolution and dynamic range. Landscape shooters loved being able to print huge detailed panoramas or crop heavily. Wedding and portrait photographers also took to the X2D for its color and medium format bokeh – albeit those who could work with its leisurely pace. It’s essentially for the photographer who says: I want the ultimate image quality in a camera I can carry outside the studio. The X2D fulfilled that niche, with caveats in speed.

Expert Insight: Initial reviews of the X2D praised its output but noted some rough edges in handling. PetaPixel’s Jeremy Gray observed that Hasselblad “preserved the aspects that made [the X1D] special while smoothing nearly every rough edge” in the X2D’s successor ^[66] – implying the first-gen X2D itself still had a couple of those edges. In other words, the X2D 100C was a strong platform that just needed a few tweaks (which came with firmware updates and ultimately the Mark II). One telling comment from an industry perspective: “The mirrorless X series bodies have been a big success. They breathed new life into the brand… Today we see Hasselblad used by a new generation of imaging professionals,” noted medium-format specialist Capture Integration when the H system discontinuation was announced ^[67] ^[68]. The X2D was central to that revival, proving Hasselblad could innovate and compete in the modern era. As we’ll see next, Hasselblad didn’t wait long to address the remaining wishes of X2D users – culminating in the improved X2D II 100C.

Hasselblad X2D II 100C – Refining the Flagship (2025)

Announced in August 2025, the X2D II 100C is Hasselblad’s latest flagship and a direct successor to the X2D 100C. On the surface, it might look like a minor iteration – it retains the same 100 MP resolution and general design – but under the hood the X2D II introduces critical upgrades that significantly improve the shooting experience. In many ways, the X2D II is the camera that early X system adopters have been waiting for, finally marrying Hasselblad’s famed image quality with modern performance features like continuous AF. As Digital Camera World put it, “Hasselblad has done a remarkable job of gaining ground on Fujifilm… the stellar Hasselblad X2D II 100C is the most advanced camera on the market right now” ^[69] ^[70].

New Features at a Glance: The headline updates on the X2D II include: AF-C (continuous autofocus) with subject tracking, a dramatically upgraded in-body stabilization (now up to 10 stops of shake reduction, vs 7 stops prior), a brighter and tiltable rear OLED, an added AF joystick, and numerous small tweaks to speed and handling. It’s also notably lighter and cheaper than the original X2D. Let’s break those down:

Continuous AF and Smarter Focusing: For the first time, a Hasselblad camera now offers full-time AF-C with subject/eye detection. Powered by new algorithms (some employing deep learning), the X2D II’s autofocus can track moving subjects with a reliability that earlier models couldn’t touch ^[71]. The phase-detect area has expanded from 294 points to 425 PDAF zones covering 97% of the frame ^[72] ^[73]. Reviewers note that eye-detection works impressively well – “eye detection in particular gave us a level of performance we’d associate with some of the better mass-market cameras,” said DPReview ^[74] ^[75]. The X2D II also incorporates a LiDAR ranging system for assist (similar to DJI’s Ronin 4D camera tech), which further improves focus in low light and may hint at DJI’s influence ^[76]. Combined with a new AF-illuminator lamp, the camera locks focus faster and more confidently in dark conditions ^[77]. In short, the X2D II can handle action and spontaneous moments far better than any previous Hasselblad – landscapes, portraits, street photography, and even moderate action are now within its wheelhouse ^[78] ^[79].
10-Stop “Dual-Layer” Stabilization: Hasselblad claims the X2D II’s IBIS is the best of any medium format – a 5-axis system rated to 10 stops, calibrated to extremely tight tolerances ^[80] ^[81]. In practice, testers found they could handhold multi-second exposures. Hasselblad says it delivers “up to eight times the stability of the X2D 100C”, which was already solid ^[82] ^[83]. This is a game changer for handheld medium format shooting, allowing creative long exposures and much more leeway in low light without a tripod.
HDR Imaging and Display: The “HDR” in X2D II’s marketing isn’t just buzz – the camera is the first medium format to shoot true HDR stills in-camera ^[84] ^[85]. It can capture an expanded dynamic range image and save it as an HEIF or “Ultra HDR” JPEG with a brightness map, so that on HDR displays the image shows increased highlight detail and punchy contrast ^[86] ^[87]. In essence, it leverages the sensor’s dynamic range to output images that look closer to how our eyes perceive a high-contrast scene. To support this, Hasselblad gave the X2D II a new 3.6″ rear OLED that can hit 1400 nits peak brightness – 75% brighter than the X2D’s screen – and display HDR images properly ^[88] ^[89]. Photographers can compose and review shots even under direct sunlight, and get a real sense of the HDR effect on-camera. DPReview noted “the X2D II will shoot HDR unless you go out of your way to stop it,” underscoring that Hasselblad is really encouraging users to embrace this new high dynamic range workflow ^[90].
Refined Body and Controls: Externally, the X2D II looks similar but includes subtle refinements. Crucially, Hasselblad added a 5-way focus joystick – a small addition that massively improves usability for selecting AF points ^[91]. In the X2D II, you can now keep your eye to the EVF and move the focus point with the stick, a huge boon for portrait and street shooters (no more relying only on the touchscreen) ^[92] ^[93]. There are also more customizable buttons (eight in total), allowing photographers to tailor the camera to their workflow ^[94]. The grip texture was changed to a new patterned finish for better handling, and the camera’s finish is now a graphite grey with a black logo – subtle changes that some love and some are indifferent to ^[95] ^[96]. The rear display, as mentioned, is brighter and now tilts both up 90° and down 43° – it even pulls slightly outward to avoid being blocked by the EVF when tilted ^[97]. The camera also shed some weight: it’s about 7.5% lighter than the first X2D (around 840 g vs 907 g) thanks to material changes and perhaps internal redesign ^[98] ^[99]. While still solidly built, the weight reduction improves balance especially when pairing with lighter lenses.
Same Core Image Pipeline (with Boosts): The X2D II uses an updated iteration of the 100 MP BSI sensor. Base ISO was lowered to 50 (from 64) and dynamic range is marginally increased to ~15.3 stops ^[100]. In practice, image quality remains class-leading – it’s the same great sensor output, now bolstered by better focusing and stability. Color depth is 16-bit, producing approximately 281 trillion colors in 16-bit RAW files ^[101] ^[102]. Hasselblad’s Natural Colour Solution has an added HDR color component to take advantage of the new HDR workflow, but standard RAW development remains the same for those who want maximum control in 3FR files.
Speed and Workflow: While not a sports camera, the X2D II feels more responsive in general use. The continuous shooting is still 3 fps (the limit of the sensor readout), but the buffer clears faster and autofocus can adjust between shots in AF-C mode. Start-up and wake-from-sleep are also a bit quicker. The camera retains the handy 1TB internal SSD and single CFexpress Type B slot ^[103]. It also now fully supports Hasselblad’s Phocus Mobile 2 app over Wi-Fi 6 for wireless tethering, remote live view, and even firmware updates ^[104] ^[105]. This means a photographer can shoot tethered to an iPad in the field, transfer images, and edit or share on the go – a nod to modern workflow needs.

Real-World Impact: Taken together, these enhancements make the X2D II far more versatile. Early hands-on reports are very positive. DPReview, in its initial review, noted the X2D II “is one of the easiest-to-shoot medium format cameras we’ve encountered,” thanks to the improved AF and stabilization ^[106] ^[107]. They highlighted that the camera’s speed and responsiveness in eye-detect AF now felt comparable to mainstream full-frame models ^[108] ^[109] – a huge compliment for a medium format system. PetaPixel’s review declared “the legendary Swedish company has finally delivered a camera that lives up to the X1D’s initial promise”, calling the X2D II a medium format that not only produces great images but also smooths out the rough edges that dogged earlier models ^[110] ^[111]. In practical terms, a landscape photographer can hike with the X2D II and shoot handheld brackets at dawn, a wedding photographer can capture candids with eye-AF locking onto subjects, and a portrait shooter can nail focus on the eyes without fuss. These were scenarios previously challenging with a Hasselblad.

Pros: The X2D II inherits all the pros of the X2D (stellar 100 MP files, beautiful design, leaf-shutter lens advantages) and fixes many of its cons. The addition of continuous AF with eye detection is a game-changer, finally allowing medium format to handle moving subjects reliably ^[112] ^[113]. The vastly improved stabilization (10 stops) and brighter articulating screen make low-angle shots, long exposures, and outdoor shooting easier than ever. Usability upgrades like the AF joystick and lighter body weight demonstrate Hasselblad’s responsiveness to user feedback. Impressively, Hasselblad launched the X2D II at a lower price than the original X2D – $7,399 vs $8,199 ^[114]– bucking industry trends of rising costs. This pricing actually makes the X2D II cheaper (in nominal dollars) than the 50 MP X1D was at its launch in 2016 ^[115], which is remarkable considering the tech improvements in nine years. As one reviewer noted, “the X2D II 100C brings a level of performance and usability that makes the system as a whole look more competitive than it’s ever been” ^[116] ^[117]. Against rivals like the Fujifilm GFX100S (which is ~$5,500), the Hasselblad now stands not just for premium feel but also solid performance parity in most areas, narrowing the justification to choose one over the other largely to personal preference in ergonomics and brand ecosystem.

Cons: No camera is perfect. For the X2D II, the remaining cons are relatively minor and/or specific. It still forgoes video entirely – a conscious choice, but if you do hybrid work, that could be a deal-breaker. The lens ecosystem, while growing, is smaller than Fujifilm’s GF lineup and lenses like the new XCD 35–100 mm zoom are extremely high quality but also very expensive (around $5,699 for that zoom). Speaking of lenses, Hasselblad’s use of leaf shutters means lenses are larger and pricier, and adapting third-party lenses is possible only in electronic shutter mode with limits ^[118]. The X2D II’s burst rate remains 3 fps, and the EVF – though high-res – is lower magnification (1.0×) than the Fuji GFX100 II’s new 0.85× (which might only matter to those cross-shopping systems). Battery life is modest: CIPA ~330 shots ^[119], though real-world usage can be higher, and USB-C charging mitigates this. Lastly, at ~$7.4k body-only, the X2D II is still a significant investment, sitting firmly in the “professional tool” price bracket despite being cheaper than the last model.

Bottom Line: The Hasselblad X2D II 100C represents the culmination of Hasselblad’s mirrorless medium format efforts – it delivers on the promise of the X system by combining uncompromising image quality with modern functionality. It’s a camera that can excel in studio, on location, and even for some action, all while providing the unique Hasselblad shooting experience. If the X1D was about taking the studio into the field, the X2D II makes it so you can do it with confidence and agility. As one publication simply stated in their review title: “I cannot fault the Hasselblad X2D II 100C – this is the company’s finest camera in its 84 years of making them.” ^[120] High praise, indeed.

(For completeness, Hasselblad also released a special edition of the X2D 100C in 2023 – the “X2D 100C Earth ExplorerEdition,” a limited-run olive green version co-branded with National Geographic. Aside from its unique color, matching canvas camera bag, and a $13,999 price tag, it is technically identical to the standard X2D. The Earth Explorer sold out fast to collectors and adventure photography enthusiasts. Such editions highlight Hasselblad’s marketing of its cameras as luxury items in addition to imaging tools.)

Hasselblad 907X & V System: Modern Digital Backs Meet Vintage Charm

While the X system is Hasselblad’s present and future, the company also caters to its past – namely the classic V System (the 500-series film cameras that established Hasselblad’s reputation). The Hasselblad 907X and CFV digital backcombine to form a bridge between old and new, offering a modular medium format camera that can either be used like a digital revival of a Hasselblad 500CM or attached to actual vintage Hasselblad bodies as a digital back. This system is beloved by those who appreciate a waist-level finder shooting style, modularity, and a touch of nostalgia, all while capturing state-of-the-art digital images.

CFV II 50C and 907X – The First Iteration (2019)

Hasselblad first released the CFV II 50C digital back and the 907X camera body in 2019 (shipping in 2020) to commemorate the brand’s legacy. The CFV II 50C was a 50 MP digital back styled to match the old film magazines, complete with chrome trim (or all-black in the special Moon Landing edition). It mounted on any V System camera (from the 1957-onward 500 series, etc.) to instantly digitize those cameras ^[121]. At the same time, Hasselblad introduced the tiny 907X body – essentially a minimalist metal square with a lens mount – allowing the CFV II 50C to be used as a standalone camera system with XCD lenses. The combination created the most compact medium format camera ever from Hasselblad. Weighing under 640 g combined ^[122], the 907X/CFV 50C was extremely portable for a medium format, albeit without an EVF (composition is via the rear screen or an optional clip-on optical finder).

Shooting Experience: Using the 907X/CFV is a distinctive experience: you hold it at waist level, looking down at the flipped-out rear screen (which acts like a modern waist-level finder). Controls are sparse – just a shutter release on the body and a few buttons on the digital back. It’s slow, deliberate, and harks back to shooting a Hasselblad 500 series camera. Many photographers found this refreshing. “It’s a camera that is inspiring to just hold and use. It does slow you down, but in a good way. It makes you think about what you’re doing,” wrote Fstoppers in a long-term review ^[123]. That deliberate pace encourages composing carefully and truly crafting each image – quite the opposite of the rapid-fire digital mentality. The CFV 50C back produced the same lovely 50 MP files as the X1D (they shared the sensor and image pipeline), so image quality was top-notch. However, it shared some limitations: no stabilization, and autofocus only via the lenses’ contrast-detect (and slow) system. In fact, on the 907X, autofocus was arguably worse than on the X1D II because you typically compose on the tilted screen, which isn’t ideal for critical focusing in bright light. Many users focused manually (especially if using vintage lenses on the back). The 907X/CFV had essentially the same performance specs as the X1D II (since it’s the same guts): 2.7 fps, contrast AF, etc., so it was not about speed at all.

Modularity: The beauty of the CFV system is its versatility. With the 907X body, you can use any of Hasselblad’s modern XCD lenses (and with adapters, even HC or XPan lenses) on the CFV back ^[124] ^[125]. Detach the back, and you can snap it onto a classic 500 CM film body from the 1960s – and now you have a Frankenstein digital classic, blending film camera ergonomics with a digital sensor. Photographers who had collections of V system lenses/body parts loved this, as it gave new life to old gear. Additionally, the CFV back could be adapted to technical cameras (like ALPA or Cambo view cameras) for ultra high-quality field shooting or archival work ^[126]. In essence, the CFV 50C was a Swiss-army knife for medium format aficionados.

Pros and Cons (CFV II 50C): The pros mirrored the X1D’s: gorgeous 50 MP files, 16-bit color, great dynamic range, and the distinctive form factor that encouraged slow, intentional shooting. The design was absolutely drool-worthy – the 907X with its chrome-and-leatherette styling is “probably the most enjoyable camera I have ever shot with due to the unique design,” lauded one reviewer ^[127] ^[128]. It’s also relatively compact; many called it the most beautiful travel camera, as it turns heads and starts conversations. Another pro: the CFV 50C back had a tilting rear screen that’s extremely high quality and responsive (Hasselblad’s touch UI again shining, feeling “like you’re using an iPhone” ^[129]). Battery life was surprisingly decent for a live-view camera – reportedly around 200-300 shots and it could be charged via USB-C, just like the X1D series ^[130].

The cons primarily revolve around handling and speed. First, no EVF: using only the rear LCD to compose, especially outdoors, can be challenging (Hasselblad did offer an expensive clip-on optical finder for the 907X, but that only gives frame lines for one focal length and looks odd on the camera). The lack of a built-in viewfinder made some photographers feel “mildly amateurish” at first, as one put it ^[131], until they got used to it. Second, autofocus was “hit or miss at best” ^[132] – fine for static subjects, but not reliable for anything moving. The camera also had no form of stabilization (until you put it on a tripod). And like the X1D, it was not a low-light monster: going above ISO 3200 was not advised as noise would become pronounced ^[133]. Finally, shooting in portrait orientation with a waist-level screen is awkward (you either tilt the camera on its side and try to peek, or hold it up to your face to use the screen like a mini monitor). These quirks meant the 907X was truly a niche camera – adored by those who clicked with it, but definitely “a step back… a vanity toy” if judged by brute specs, as one commentator on a forum harshly put it ^[134] ^[135]. But Hasselblad likely never intended it to be mainstream; it was a tribute and a unique creative tool.

907X & CFV 100C – 100 MP Update (2024)

In January 2024, Hasselblad updated the modular system by releasing the CFV 100C digital back (and correspondingly the 907X in a new kit). This doubled the resolution to 100 MP, bringing the system in line with the X2D’s sensor ^[136] ^[137]. The CFV 100C inherited many of the X2D’s technical advancements: a BSI 100 MP sensor, phase-detect AF pixels, 15-stop dynamic range, 1TB internal storage, and even the same internal stabilization unit – though note, the 907X has no moving sensor mount, so IBIS is not functional in the 907X/CFV100C combination (the press release clarifies the 907X/CFV is oriented as a studio solution lacking IBIS to keep it distinct from the X bodies) ^[138]. Essentially, the CFV 100C gave 907X users the image quality of the X2D, including its ISO 64–25,600 range and improved low-light performance.

Crucially, the CFV 100C added PDAF autofocus to the 907X setup: with 294 phase detect zones on the sensor covering 97% frame ^[139], autofocus speed and accuracy got a boost. It also added face detection capability to help with portraits ^[140]. That said, in practice the 907X still lacks an EVF or any sophisticated subject tracking (no LiDAR here), so while AF improved, it’s not on par with the X2D II’s level for moving subjects. The CFV 100C also features the same 1TB internal SSD as the X2D ^[141], meaning lots of storage for those huge 100 MP files (which can be ~216 MB per 16-bit TIFF). And despite adding all this, Hasselblad managed to reduce weight: the 907X & CFV 100C kit is 120 g lighter than the 907X & CFV 50C combo ^[142], making it “the lightest, smallest and [highest] resolution medium format camera in the industry” at launch ^[143] ^[144].

The CFV 100C launch price was $8,199 – notably the same price as an X2D body ^[145]. So Hasselblad positioned it as an equal alternative: you could either go X2D for a conventional modern camera, or 907X/CFV 100C for the modular/vintage approach, with neither being “cheap.” A Fstoppers writer who tested it called the 907X 100C “my dream camera of 2024”, praising how it delivers that medium format look in such a unique form factor ^[146] ^[147].

Pros (CFV 100C): All the image quality pros of the X2D apply – 100 MP of gorgeous detail, rich colors, better dynamic range than the 50C, and surprisingly decent high ISO (for medium format, ISO 6400 is now quite usable). The PDAF means if you use modern XCD lenses on it, autofocus won’t be as sluggish as before. The inclusion of face detect helps when doing portraits at waist level (assuming the subject is relatively still). One huge pro is that existing 907X owners could just buy the new back and attach it to their 907X body – instant upgrade. Backwards compatibility with V System cameras remained, so now you can put a 100 MP back on a 40-year-old 500 CM and get stunning results (museums and archivists love this for digitizing film or capturing artwork). The CFV 100C also kept the excellent rear touchscreen and user interface, so using it is still a pleasure in terms of menu navigation.

Cons (CFV 100C): Interestingly, some of the core limitations didn’t change: the 907X still has no built-in viewfinder, no IBIS (so even though the sensor unit supports it, the 907X body does not stabilize – likely omitted to keep size down or differentiate it from X bodies), and still limited utility for fast action. In fact, Digital Camera World predicted that a possible “CFV 100C II” might come to incorporate the X2D II’s HDR and AF improvements, but they suspected Hasselblad may intentionally keep the 907X/CFV line more studio-oriented (no IBIS, maybe no LiDAR) while the X line is the field camera ^[148] ^[149]. This suggests that even in future updates, the CFV system might always lag a bit in features. Additionally, while lighter than before, the handling issues like shooting verticals or using on a tripod with cords (for flash triggers, etc.) remain as annoyances (one has to mount triggers via a sync port since there’s no hotshoe on the 907X ^[150] ^[151]). And of course, the price and niche nature mean this is not a general recommendation – it’s for those who specifically love the V System concept.

Who is it for? The 907X & CFV (50C or 100C) system is tailor-made for Hasselblad enthusiasts and creative shooterswho value the experience as much as the output. It appeals to those with a romantic view of photography – perhaps someone who grew up using waist-level finders and wants to recapture that feeling in digital form. It’s also popular among certain fine art and documentary photographers who find that the slower approach yields more considered images. And for existing V System owners (there are still many out there with 500 series cameras), the CFV backs are a way to continue using beloved old gear in the digital age. Commercially, the CFV 100C also has a role in cultural heritage imaging – its ability to mount on technical cameras and offer 100 MP with accurate color and no Bayer interpolation (if using multi-shot or focus stacking techniques) is valuable for museums and archives.

Expert Commentary: The 907X has a special place even among reviewers. Many admit it’s not the most practical camera, but it is perhaps the most charming. As one Fstoppers review concluded after using it extensively: “Ultimately, a camera is a tool… If you consider yourself an artist and you like to craft your photos and want the best quality image you can get while having fun creating it, I’d recommend taking a look at this camera.” ^[152] ^[153]. That sums it up well – the 907X/CFV is about joy in the process. It’s not going to replace an X2D for a working pro who needs efficiency, but for the right person, it’s endlessly inspiring. In the 907X 100C, Hasselblad proved it could honor its past while embracing modern tech, and that formula seems to be working – as evidenced by strong demand for special editions like the all-black 907X Anniversary Edition kit released in late 2021 (to mark Hasselblad’s 80th anniversary, limited to 800 units, featuring a black CFV 50C and 907X with gold accent plating).

(Discontinued) Hasselblad H Series: Medium Format DSLR Workhorses

No Hasselblad comparison would be complete without mentioning the H Series – even if these cameras are no longer being produced. The H Series (H1 through H6D) was Hasselblad’s line of “medium format DSLRs”, introduced in the early 2000s in partnership with Fuji. These were the bulky, traditional cameras that dominated high-end commercial photography for two decades. The most recent and final generation was the H6D, launched in 2016, which included the H6D-50c, H6D-100c, and the multi-shot H6D-400c MS.

Physically, H cameras look like oversized 35mm DSLRs with a big prism housing and a chunky handgrip. They use a reflex mirror and central shutter lenses (leaf shutters), with autofocus and through-the-lens optical viewing. They accepted H System lenses (built by Fujinon), renowned for sharpness and also featuring leaf shutters for flash sync at all speeds. The H6D bodies had large 3″ rear displays, multiple card slots, and even video capabilities.

Key Features (H6D): The H6D-100c carried a 100 MP CMOS sensor measuring 53.4 × 40.0 mm ^[154] – significantly larger in area than the 44×33 sensors in the X/GFX line. This gave a true “full frame” 645 format coverage and slightly better image quality (especially in pixel-level sharpness and light gathering) at the expense of larger, heavier optics. The H6D-50c used a 50 MP 44×33 sensor (essentially the same as X1D’s). Both versions offered 15 stops dynamic range and 16-bit color, and notably the H6D could shoot HD and UHD 4K RAW video using the entire sensor width (the 100c could do 4K @ 30 fps, recorded externally, making it one of the first medium format 4K cameras) ^[155] ^[156]. The H6D had a max ISO of 12,800, burst rate around 1.5 fps, and used a newer processor for decent responsiveness.

The H6D-400c MS was a special variant that could shift the sensor in half-pixel increments to capture 6 exposures and combine them into a 400 megapixel image (23,200 × 17,400 pixels!) ^[157] ^[158]. This mode was for static subjects only (the camera had to be tethered, and any movement would abort the capture), but it produced incredibly detailed files for art reproduction, product photography, or archival imaging. The 400c could also do a 4-shot mode for true color (no Bayer interpolation) at 100 MP output ^[159] ^[160]. These multi-shot capabilities remain fairly unique (only Phase One offers similar options).

Pros of H System: Before the X series, the H cameras were the go-to for many professional studio photographers. They were robust, had excellent ergonomics for a large camera, and an established system of lenses, viewfinders, backs, and accessories. They were the pinnacle of image quality in their time – a review in 2018 called the H6D-100c “the pinnacle of digital photography today… a monster system” ^[161]. The optical viewfinder (with interchangeable prism or waist-level finders) gave a clear, real-time view that some preferred over electronic finders. The leaf-shutter lenses, again, were a big plus for flash shooters needing high sync speeds. The H6D’s image quality remains outstanding – even now, a 100 MP H6D file has a look that some argue is a tad superior to the 100 MP X files, possibly due to that larger sensor and the lenses being designed for that bigger image circle (it’s subtle). Also, because H was such a mainstay, many rental houses and pros already have H glass – which can now be adapted to the X system (Hasselblad sells an XH adapter to use H lenses on X bodies, even enabling autofocus and leaf shutter sync).

Cons of H System: Size, weight, and cost are the obvious ones. An H6D-100c body had an MSRP around $33,000 (and the 400c was about $48,000) – these were investments for commercial studios or very well-heeled enthusiasts ^[162]. Lenses were also multi-thousand each. The whole system in a case easily weighed as much as a small child. That meant H cameras lived mostly on tripods in studios or were lugged on location shoots with assistants – not exactly run-and-gun photography. Another con is that DSLR-style medium format development lagged behind; by the mid-2010s, phase-detect AF on H cameras was nowhere near as advanced as it became on smaller formats. The H6D autofocus is competent for static subjects, but it’s not fast or suited to moving targets. And while the H6D had modern touches (like a touchscreen and even Wi-Fi), it was clear that the future was mirrorless – larger mirrorless sensors would allow smaller bodies and more innovative features.

By 2020, rumors swirled that Hasselblad might exit the H system. Support issues cropped up due to parts supply, and indeed in May 2023, Hasselblad confirmed the H line was discontinued and no further units would be produced ^[163]. This marked the end of an era: the medium format DSLR era gave way fully to mirrorless. Capture Integration, a prominent medium format dealer, noted that H stock had dried up for 18 months prior, hinting at the inevitable. They lamented the end of the H series but acknowledged “the mirrorless X series bodies have been a big success… [they] breathed new life into the brand” ^[164].

Using H in 2025: Though discontinued, H systems are still in use. You can find H6Ds on the used market or in rental fleets. They remain highly capable for studio work – if your priority is ultimate image quality and you don’t need the latest AF or a lightweight body, a second-hand H6D-100c is still a beast (some photographers even snagged them at relative bargains as the market adjusted, with prices rumored around $10k used for 100c bodies by 2025 ^[165]). Hasselblad has promised to continue repair service “in Sweden for most H products” for some time ^[166], but it may become slower as parts run out.

For X system users, the H legacy lives on via adapters: one can adapt H lenses to the X2D and even use their leaf shutter (with limitations). And in industrial contexts, some H6D-100c camera backs have been repurposed or integrated into other systems (for example, the A6D aerial uses essentially an H6D-100c sensor in a different housing).

In summary, the H Series cameras represented Hasselblad’s heritage of no-compromise image quality. They were the cameras that shot magazine covers, high-end ads, and fine art for years. While you won’t buy a new one today, understanding them provides context for Hasselblad’s transition. The X system had big shoes to fill, and with the X2D series, it largely has. Still, for certain uses (multi-shot 400 MP or those who love an OVF), the H cameras hold a unique spot. We bid them farewell, but their influence is seen in Hasselblad’s continued focus on ultimate image quality – now delivered in smaller mirrorless form.

Aerial and Industrial Cameras: Hasselblad in the Skies (and Beyond)

Beyond consumer and studio photography, Hasselblad’s expertise also extends to specialized aerial and industrial imaging. These products are not aimed at individual photographers so much as companies and institutions that need ultra-high-quality imagery for mapping, surveying, or scientific analysis. The flagship in this domain is the Hasselblad A6D-100c aerial camera system, and there are also partnerships (like with DJI) that bring Hasselblad tech to drones.

Hasselblad A6D-100c – 100 MP Aerial Imaging Platform

The A6D-100c is a medium format camera specifically engineered for aerial photography. Launched in 2017 as a successor to the earlier A5D series, the A6D took Hasselblad’s 100 MP CMOS sensor (from the H6D-100c) and put it in a rugged, compact enclosure suitable for mounting on aircraft, drones, or industrial rigs ^[167] ^[168]. It essentially lacks any grips or LCD – instead of hand controls, it has LEMO remote connectors and is typically operated via a computer or flight control system ^[169] ^[170].

Key Specs: The A6D-100c uses a 100 MP, 53.4 × 40 mm sensor, delivering 16-bit files with up to 15 stops dynamic range (1 stop more than its 60 MP predecessor) ^[171] ^[172]. It can shoot at up to 0.8 fps continuously – not fast, but enough for mapping strips. The ISO ranges 64–12,800 to handle varying light from daylight to dusk ^[173]. Since aerial cameras often capture broad daylight scenes, the base ISO 64 and high dynamic range are especially useful for capturing details in shadows and highlights (think sun-lit landscapes with dark forests and bright sky, all in one shot). The A6D has a global navigation sensor for precise timing, and it stores to CFast cards or tethered storage.

One headline feature is the ability to synchronize up to 8 cameras. Multiple A6Ds can be linked such that when one triggers, all shoot within 20 microseconds of each other ^[174] ^[175]. This is crucial for aerial mapping where you might have an array of cameras covering different angles – you want all exposures at the same moment to avoid parallax or motion differences. The A6D’s sync feature eliminates the nightmare of stitching images that don’t line up in time.

The A6D also comes in variants: with or without an IR-cut filter. Removing the IR filter allows the camera to capture near-infrared light (typically ~750–1000 nm), which is valuable for things like crop health analysis or vegetation surveys (NDVI imaging). Users can choose the IR-capable version for specialized applications ^[176].

Lenses: Hasselblad provides a set of nine H System lenses adapted for aerial use, from 24 mm up to 300 mm focal length ^[177]. These lenses have special locking mounts to prevent any vibration-induced play, and their focus is fixed at infinity (since aerial work focuses at far distances) ^[178]. They also have reinforced leaf shutters that can fire up to 1/4000 s shutter speed, minimizing motion blur from fast-moving aircraft ^[179]. The combination of fast shutter and leaf shutter (which has negligible rolling distortion) helps freeze motion and avoid image smear even if the plane or drone is vibrating or moving at speed.

Use Cases: The A6D is used in mapping and surveying – for instance, creating high-resolution orthomosaics of terrain, city 3D modeling, or environmental monitoring. Aerial survey companies might mount a few A6Ds belly-down in a plane to cover wide swaths. With 100 MP per shot, the ground sampling distance (resolution on the ground) can be extremely fine, enabling, say, counting individual trees or inspecting infrastructure from the air. Some A6Ds have also been used pointing upward in high-altitude aircraft for near-space photography or scientific research (capturing things like stratospheric weather phenomena). Essentially, anytime a mission requires the highest image quality from the air, medium format sensors are in play – and the A6D is one of the few turnkey solutions in that space.

Pros: The A6D’s strength is that it’s purpose-built. It’s lighter and simpler than strapping a normal H6D onto a plane, and it handles remote control and multi-camera sync elegantly. The 100 MP images it produces are rich in detail and cover a very large footprint (larger sensor = wider field of view for a given focal length, which is beneficial for capturing more ground in one shot). The specialized lenses and lack of moving mirror make for reliable operation under vibration – leaf shutters don’t mind movement like focal plane shutters would. The presence of an IR option expands its utility for scientific imaging.

Cons: For an individual photographer, the A6D isn’t practical – it’s not even meant to be handheld. It has no screen or traditional interface. Everything is remote, which means a complicated setup with power supplies, control units, etc. It’s also extremely expensive – Hasselblad didn’t publish list prices, as these are often sold B2B, but an A6D setup can easily run tens of thousands of dollars per camera unit (likely $25k-$30k each, plus lenses). Another con is that it’s a very niche tool – the average Hasselblad user would never encounter or need one. But for completeness, it shows the breadth of Hasselblad’s offerings.

Note on Drones (DJI Partnership): In 2017, not long after acquiring a stake in Hasselblad, DJI incorporated a Hasselblad-branded camera into its DJI M600 Pro drone, essentially pairing the A6D-100c with a drone for high-end aerial work ^[180] ^[181]. More famously, DJI’s consumer drone Mavic 2 Pro (2018) featured a “Hasselblad L1D-20c” camera – a 20 MP 1-inch sensor compact camera co-engineered with Hasselblad for superior color and image quality in the drone segment. That was a more marketing-focused collaboration (bringing Hasselblad natural color science to consumer drones). In 2021, the DJI Mavic 3 again sported a Hasselblad-branded camera (a 4/3 sized 20 MP sensor). While these drone cameras are not “Hasselblad cameras” in the standalone sense, they indicate how Hasselblad’s expertise permeates aerial imaging at various levels. DJI being the majority owner means we may see more such cross-pollination.

Other Industrial Applications

Hasselblad’s high-resolution cameras also find use in other industrial or scientific roles. For example, the H6D-400c Multi-Shot has been used to digitize paintings and cultural artifacts for museums (capturing 400 MP images with true color accuracy helps archivists see brushwork and texture). Some Hasselblad backs have been mounted on microscopes or in labs for imaging in research. The company even had a line of products called “Hasselblad Industrial” which packaged cameras like the A5D/A6D for specific tasks ^[182].

Another interesting area is photogrammetry and 3D imaging – companies have used multi-Hasselblad setups in rigs to capture 360° photos of objects or scenes for 3D modeling. The synchronization feature of the A6D is beneficial here too.

While not “industrial” per se, it’s worth noting Hasselblad’s space legacy: they famously provided modified film cameras for NASA’s Apollo missions. Today, that mantle is carried by Phase One (whose 150 MP sensor is used in some satellite imaging). Hasselblad doesn’t have current space cameras on the market, but the brand’s association with high-end, durable imaging carries on in spirit through these industrial systems on Earth and in the air.

Recent Developments and Announcements (2023–2025)

The past couple of years have been eventful for Hasselblad, marking significant transitions and new product introductions:

H Series Discontinuation (2023): As detailed, Hasselblad officially ceased production of the H system medium format DSLRs in early 2023 ^[183]. This was a long-anticipated move as mirrorless took priority. The news, confirmed by Hasselblad via dealers, meant no new H6D cameras or lenses would be made and remaining stock was gone ^[184] ^[185]. It was the end of an era, but also freed up Hasselblad’s resources to focus entirely on the X and related systems. For existing H users, Hasselblad assured continued support (repairs in Sweden, and the new XH adapter to use H lenses on X bodies helps extend their investment).
X System Lens Expansion: Hasselblad has been steadily expanding the XCD lens lineup. In 2022, alongside the X2D launch, they introduced the new “V Series” XCD lenses – notably the XCD 2,5/38V, 55V, and 90V, which are more compact, wide-aperture designs ^[186]. These lenses maintained Hasselblad’s optical excellence but in smaller, lighter packages (e.g. the 38V and 55V weigh only ~350 g each). They also focus faster, aiding the newer bodies. In 2023, firmware updates enabled focus bracketing and other improvements with these lenses. Then in August 2025, Hasselblad launched its first XCD zoom lens since the 35-75: the XCD 2.8–4/35–100 Zoom ^[187]. This versatile lens (28–76 mm full-frame equivalent) covers wide to portrait focal lengths and was touted as having “flagship” prime-level image quality ^[188] ^[189]. It also features the fastest AF motor in any XCD lens to date ^[190], complementing the AF-C in the X2D II. These lens developments show Hasselblad’s commitment to making the X system more complete and appealing to a broader range of photographers (one can now have a two-lens kit: the 35-100 zoom and maybe a fast 80 or 90 for low light, and cover a lot of needs).
907X Anniversary and CFV 100C (2021–24): In late 2021, Hasselblad released a limited 907X Anniversary Edition Kit to celebrate its 80th birthday. This kit had a special black and chrome 907X with engravings, a CFV II 50C in matching trim, and a commemorative plate – a nod to the classic Hasselblad look (it even came with an optical finder and control grip). All 800 kits quickly sold, showing the strong collector interest. Then in January 2024, the CFV 100C and updated 907X were announced ^[191], as detailed earlier, bringing the 100 MP option to the modular system. This was a major development for V system fans, essentially keeping that line alive with cutting-edge tech.
X2D II 100C Teaser and Launch (2025): Hasselblad started teasing a new camera in mid-2025 – a silhouette appeared on their social media and website stating an announcement for 26 August 2025 ^[192]. Speculation ran wild (some wondered if it might be a video-focused camera or maybe a new 50 MP body). But it turned out to be the X2D II 100C with the features we covered. This launch is quite fresh – the camera started shipping in September 2025 and has garnered extremely positive initial reviews, with some calling it “the finest stills camera Hasselblad has ever made” ^[193]. The concurrent release of the XCD 35-100 zoom made it a one-two punch of camera and lens that significantly bolster the system’s capability.
Firmware and Software: Hasselblad has rolled out several firmware updates for the X1D II, 907X, and X2D over this period, adding requested features. For instance, focus bracketing, interval timers, and image rating were added to the X1D II/907X in firmware. The X2D got improvements like exposure bracketing and initial tweaks for AF. They’ve also kept their Phocus software (for desktop and mobile) updated to handle new formats like the Ultra HDR JPEG from the X2D II ^[194] ^[195]. Phocus Mobile 2 became compatible with iPhones (not just iPads) and got more editing functions.
Corporate Moves: While not product announcements, it’s worth noting Hasselblad’s corporate alignment. By 2023, DJI’s ownership was solidified (they reportedly own 100% of Hasselblad now, after initially acquiring a majority stake in 2017). This influence is seen in technology sharing (like LiDAR focusing coming into the X2D II from DJI’s systems ^[196]). There were rumors of DJI possibly leveraging Hasselblad tech for a DJI-branded camera (perhaps joining the L-Mount alliance to produce a drone-friendly full-frame camera) ^[197]. As of late 2025, nothing concrete has materialized on that front, but it’s an interesting space to watch. The partnership certainly helped Hasselblad financially and technologically, giving them the stability to develop cameras like the X2D series.
80th Anniversary and Cultural Projects: 2021 marked 80 years of Hasselblad. Besides the special edition camera, Hasselblad did some promotional campaigns highlighting photographers and running events (albeit limited due to the pandemic). They also continued their Hasselblad Heroines series, showcasing female photographers, and educational content on their channels.

All in all, recent developments show Hasselblad doubling down on what it does best: medium format innovation. The discontinuation of older lines and the introduction of refined new models indicate a focus on quality over quantity. Unlike some competitors, Hasselblad doesn’t release many products, but when they do, they make them count.

What’s Coming Next: Upcoming and Rumored Hasselblad Gear

As of September 2025, Hasselblad’s publicly revealed roadmap centers on delivering the X2D II to customers and continuing lens development. There aren’t any officially announced next cameras – Hasselblad tends to keep plans under wraps until close to launch. However, based on industry chatter and logical progression, we can discuss what might be coming, distinguishing between confirmed plans and speculation:

Confirmed / Expected: One could argue that the X2D II itself is an “upcoming” model since it was just announced and is beginning to ship in Q4 2025. But beyond that, Hasselblad has not officially confirmed any other new bodies or backs at this time. There is an expectation of firmware updates to add any missing features to the X2D II (for instance, perhaps enabling tethered multi-shot modes or improving the new AF system even further). On the lens side, Hasselblad has shown a prototype of a tilt-shift adapter and mentioned working on more XCD lenses – possibly ultra-wides or telephotos to round out the lineup. We might see, for example, a 22 mm XCD or a 135 mm macro in the next year or two, since those are gaps in the system. But again, no official word on specific lenses yet.
Rumored: CFV 100C II and 907X Updates: Digital Camera World reports “rumblings that Hasselblad is set to update its CFV 100C digital back” now that the X2D II is out ^[198]. A hypothetical CFV 100C II could incorporate the X2D II’s improvements: mainly the expanded PDAF array, new AF algorithms, and the HDR imaging features. To do so, Hasselblad might release a firmware for the current CFV 100C or if hardware is needed (say, a LiDAR sensor or different IBIS unit), they might make a revised back. DCW speculates that including LiDAR would require redesigning the 907X to have a LiDAR module window, which seems unlikely in the short term ^[199] ^[200]. So, perhaps we’ll see more of a firmware-level upgrade for CFV 100C owners that gives them better AF and maybe some HDR functionality. If not, a Mk II back in a couple of years could do it.
X2D 50C / “X1D III” Possibility: A common question is whether Hasselblad will release a lower-megapixel sibling to the X2D II, akin to how Fujifilm has 50 MP and 100 MP lines. The X1D II 50C filled that role for a while, but with the X1D II now discontinued and stock mostly gone, there is a gap for a ~$5000 model. Some photographers would love an “X2D 50C” – essentially an X2D body with a latest-generation 50 MP sensor (perhaps the 50 MP BSI used in Fuji’s GFX 50S II). This could offer newer features (IBIS, phase-detect AF) but at a lower resolution and cost. No strong rumors have surfaced about this, but it stands to reason that Hasselblad could do it if they see market demand. Given Hasselblad’s smaller scale, they may decide to focus only on the 100 MP tier for now (which differentiates them from the more affordable Fuji 50 MP cameras). So while an “X1D III” or X2D 50C is speculative, it’s one of the more plausible future products if Hasselblad aims to broaden its user base with a mid-range offering.
Next-Gen Sensor Tech: Looking further out, the next leap in sensors could be global shutter sensors or even higher megapixel counts (150 MP?). Sony has showcased global shutter medium format sensors (e.g., a 127 MP global shutter sensor was announced for industrial use). If such tech becomes viable for cameras, Hasselblad (and others) would likely adopt it to eliminate rolling shutter and allow features like flash sync at any speed without leaf shutters, truly silent operation, etc. However, those might be a few years away still in a consumer camera. A 150 MP sensor (54×40 mm) is already in Phase One backs – could Hasselblad use it in a future H or X body? Possibly not in X (it might be too large for X mount’s image circle), and since H is gone, maybe not at all. More likely, Hasselblad sticks to the 44×33 mm format for portability and will ride the 100 MP sensor until a higher-res 44×33 (maybe 120 MP?) comes along.
DJI Integration Rumors: There have been persistent rumors that DJI might launch its own camera that leverages Hasselblad’s knowledge. One rumor suggested DJI is working on a full-frame mirrorless camera that could use L-Mount (since DJI joined the L-Mount Alliance in 2022) ^[201]. If that happens, Hasselblad might not directly be making it, but it’s conceivable Hasselblad could contribute color science or design input. It could even be branded as a Hasselblad in some form. This is highly speculative, but interestingly if DJI released a full-frame, it wouldn’t directly compete with Hasselblad’s medium format (different sensor size), so it could expand the brand’s reach in a different segment.
New Special Editions or Collaborations: Hasselblad has a history of limited editions (remember the Lunar and Stellar cameras – essentially Sony cameras with luxury rebrands in 2014, which didn’t go well). Now they focus on their own gear, but we might see more partnerships like the Earth Explorer X2D edition, or perhaps a collaboration with fashion brands for special releases. These don’t change the core tech, but they do generate buzz and cater to collectors. Given the positive response to recent special editions, expect Hasselblad to occasionally sprinkle these in.
Medium Format Market Competition: While not a Hasselblad product, Fujifilm’s aggressive moves (e.g., the new GFX100 II at $7,499 and upcoming 55 mm f/1.7 and tilt-shift lenses) will likely influence Hasselblad’s next steps. If Fuji pushes 100 MP cameras into lower price brackets or introduces novel features (like perhaps a GFX with global shutter or advanced video), Hasselblad may respond by emphasizing their strengths – perhaps doubling down on even better build, maybe a Hasselblad X2D “Video Edition” is unlikely, but they did surprise us with 4K in H6D so one never knows. As of now, though, Hasselblad seems content focusing purely on stills excellence.

In conclusion, what’s coming next for Hasselblad appears to be an evolution rather than a revolution. The X2D II will likely be the mainstay for a while. Any near-term new model might be a lower-MP variant or a slight 907X kit update. The rumor mill points to incremental updates (CFV backs, maybe more AF improvements). And of course, if we peek into the long-term crystal ball, there’s always the possibility of surprises. But one thing is sure: Hasselblad will continue to prioritize image quality, elegant design, and the medium format experience. As one industry watcher put it, “Hasselblad seems to still be strong… leaving DSLRs behind, but used by a new generation of professionals” ^[202]. The coming years will tell how they maintain that momentum. For now, medium format fans have an “ultimate showdown” of Hasselblad models to enjoy – each with its own charm and purpose, all carrying the storied name into the future.

Hasselblad X2D - HONEST Opinions 2 Months Later

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