Summary
- Diageo (LSE: DGE) rallied about 7% in London on Monday after the company named former Tesco chief Sir Dave Lewis as its next CEO. [1]
- Closing print:1,859.5p, up +7.7% on the day; intraday range:1,832.5p–1,863.5p. [2]
- Lewis will take the helm on 1 January 2026; interim CEO Nik Jhangiani returns to the CFO role; Lewis will step down as Haleon chair at year‑end. [3]
- The bounce follows last week’s forecast cut that pushed shares to a decade low. [4]
Diageo share price: what happened today
Diageo shares surged after the Guinness and Johnnie Walker owner confirmed that Sir Dave Lewis—renowned for his turnaround at Tesco and a long career at Unilever—has been appointed chief executive. The news lifted confidence that Diageo can accelerate cost discipline and brand execution after a tough year. In response, the stock rose around 7%, making it one of the FTSE 100’s top gainers today. [5]
By the London close on 10 November 2025, DGE settled at 1,859.5p (up +7.7%), having traded between 1,832.5p and 1,863.5p intraday. Those moves put the shares roughly 11% above last week’s 52‑week low (1,664p on 6 November) but still well below the 12‑month high near 2,619.5p. [6]
The catalyst: a new CEO with a turnaround pedigree
In an official statement, Diageo said Lewis becomes CEO and joins the board on 1 January 2026. The board praised his record in “building and marketing world‑leading brands.” Diageo also confirmed Jhangiani will continue as interim CEO through year‑end before resuming as CFO, while Deirdre Mahlan continues to support finance through the transition. Lewis will step down as Haleon chair on 31 December 2025. [7]
Markets welcomed the appointment. Coverage from Reuters described the move as a “pleasant surprise” for investors, highlighting expectations that Lewis will tighten costs, reduce debt, and sharpen growth plans. [8]
Why the bounce matters after last week’s slump
On 6 November, Diageo cut its fiscal 2026 outlook, citing weakness in the U.S. and China, and said sales could be flat to slightly lower with only low‑ to mid‑single‑digit operating profit growth—sending the stock to its lowest level since 2015. Today’s rally recovers part of that drop but leaves the year‑to‑date picture still negative versus late‑2024 highs. [9]
Today’s market context
The broader European market also firmed, aided by improved risk sentiment, with Diageo standing out on the FTSE 100 leaderboard. London market wraps consistently flagged Diageo as a top riser on the CEO news. [10]
Key numbers at a glance (10 Nov 2025, London)
- Last price (close):1,859.5p (+7.7% day‑on‑day) [11]
- Day range:1,832.5p–1,863.5p; open:1,840.0p; previous close:1,726.5p [12]
- 52‑week range:1,664.0p–2,619.5p [13]
- Top‑riser status on FTSE 100: confirmed in multiple market wraps today [14]
What to watch next
- Leadership blueprint: Investors will look for Lewis’s early priorities—portfolio focus, marketing spend, premium tequila strategy, and any deleveraging or asset disposals. [15]
- Execution vs. guidance: After last week’s outlook reset, progress on U.S. and China demand, inventory health, and cost‑savings will be key checkpoints. [16]
- Board & governance changes: With Lewis exiting Haleon’s chair and Vindi Banga set to succeed him there, cross‑board dynamics around consumer brands will continue to draw attention. [17]
News sources referenced today (10 Nov 2025)
- Reuters: “Spirits giant Diageo brings in former Tesco chief Dave Lewis to revive growth” (shares up ~7%; effective early 2026; strategy focus). [18]
- Diageo press release: “Sir Dave Lewis appointed Diageo plc CEO” (effective 1 Jan 2026; leadership transition details). [19]
- The Guardian: Coverage of the appointment and market move; Haleon succession note. [20]
- Reuters (Nov 6): Outlook cut and decade‑low share price context. [21]
- Market data: FT markets page and Hargreaves Lansdown “Top risers” for today’s close and ranges. [22]
This article is for information only and is not investment advice. Prices and ranges refer to the London listing (LSE: DGE) on 10 November 2025.
References
1. www.reuters.com, 2. www.investing.com, 3. www.diageo.com, 4. www.reuters.com, 5. www.reuters.com, 6. www.investing.com, 7. www.diageo.com, 8. www.reuters.com, 9. www.reuters.com, 10. www.reuters.com, 11. www.investing.com, 12. markets.ft.com, 13. markets.ft.com, 14. www.hl.co.uk, 15. www.reuters.com, 16. www.reuters.com, 17. www.theguardian.com, 18. www.reuters.com, 19. www.diageo.com, 20. www.theguardian.com, 21. www.reuters.com, 22. markets.ft.com
