Persimmon Plc (PSN) Share Price Today: New Scone Site, 1,270-Plot Land Deal and 795-Home Planning Win Expand UK Pipeline

LONDON, 26 November 2025 – Persimmon Plc (LON: PSN), the FTSE 100 housebuilder, is in the spotlight today as it adds fresh developments to its land bank, wins a key planning appeal and continues to deliver affordable homes across the UK – all against the backdrop of a solid trading update and increasingly positive analyst sentiment.

Persimmon share price today: PSN holds around 1,300p

Persimmon shares traded around 1,300p on Wednesday, with intraday moves between roughly 1,295p and 1,314p, leaving the group valued at a little over £4.1bn. ^[1]

Official data from Hargreaves Lansdown shows a closing sell price of about 1,298.5p and buy price of 1,300p as at the close on 26 November 2025, implying a price/earnings ratio of around 14x and a forward dividend yield of about 4.6%. ^[2]

Persimmon’s own website shows the stock at 1,308p at 08:47 and 1,300.5p by late morning, highlighting typical intraday volatility but an overall steady tone. ^[3]

For long‑term context, the shares remain below their 52‑week high near 1,418p, but well above the year low just above 1,030p, reinforcing the view that PSN has recovered from the worst of the 2022–2023 housing downturn but is still trading at a discount to historic valuation multiples. ^[4]

New Scottish development: breaking ground at Palace View in Scone

The most eye‑catching operational news today comes from Scotland.

Scottish Housing News reports that Murdo Fraser MSP has officially broken ground at Palace View, a new Persimmon Homes North Scotland development in Scone, near Perth. The scheme will deliver 104 new homes, ranging from two‑bedroom semis to four‑bed detached houses. ^[5]

Key details from the Scone project:

104 homes in total
37 properties to be handed over to a local housing association, boosting affordable housing provision
Mix of energy‑efficient homes, aimed at local families
First completions expected in spring 2026 ^[6]

Persimmon executives emphasised that the development will combine affordable, energy‑efficient homes with housing association units to “make a real difference for families in Scone and the wider area”, while the MSP praised the firm’s record on apprenticeships and local employment. ^[7]

For investors, Palace View illustrates Persimmon’s strategy of regional diversification and continued volume growth in Scotland, complementing its strong positions in England and Wales.

Planning win near the M5: appeal clears the way for up to 795 homes

At the same time, Persimmon has secured a major planning victory in Gloucestershire.

A report carried via Yahoo News and Gloucestershire Live says a planning inspector has allowed Persimmon Homes’ bid for up to 795 homes next to the M5, after the company appealed against Stroud District Council for failing to determine its proposals for land west of the A4135 at Draycott in Cam. ^[8]

While full decision details sit with the inspector’s report, the ruling effectively unlocks another large scheme in Persimmon’s pipeline, in a region where demand for family homes remains robust but planning has historically been challenging.

This follows other recent approvals – such as more than 100 new homes at Sherburn‑in‑Elmet near Leeds, granted by the Planning Inspectorate in late October – underscoring Persimmon’s improving success rate in navigating the UK planning system. ^[9]

Land bank boost: 1,270-plot Tamworth site acquired from Henry Boot

Pipeline visibility is further strengthened by a major land deal in Staffordshire.

Several outlets including Inside Housing, Showhouse and CoStar confirm that Henry Boot’s land promotion arm, Hallam Land, has completed the sale of a 1,270‑home site on the edge of Tamworth (on the Warwickshire–Staffordshire border) to Persimmon Homes. The price has not been disclosed. ^[10]

The site, which already has outline planning permission, will ultimately support more than 1,200 new homes, giving Persimmon another large, consented opportunity in the Midlands – a region where the group has historically delivered strong volumes.

MarketScreener flags the deal today as one of the key corporate headlines linked to PSN, reinforcing that the acquisition is on investors’ radar. ^[11]

Warminster & Wiltshire: 15-home affordable tranche handed over at Jubilee Gardens

Persimmon is also making tangible progress on affordable housing delivery.

On 24 November, the group announced the latest phase at its Jubilee Gardens development in Warminster, Wiltshire. Persimmon Homes Wessex has formally transferred 15 homes on the second phase of the site to local housing association Selwood Housing – 13 shared‑ownership units and two for affordable rent. ^[12]

Key facts on Jubilee Gardens:

Scheme will ultimately deliver around 1,000 homes, with 300 earmarked for a housing association
Current handover: 15 homes (13 shared ownership, 2 affordable rent) on the latest phase
Two‑, three‑ and four‑bed homes for sale start from £259,995, according to Persimmon ^[13]

Local coverage from New Valley News highlights how this “latest batch” of homes will support affordable home seekers in Warminster, while community groups have welcomed the additional supply. ^[14]

This sort of partnership delivery is central to Persimmon’s positioning, particularly after the UK Competition and Markets Authority (CMA) probe into alleged information‑sharing by large housebuilders was dropped in October in exchange for a £100m sector‑wide contribution to affordable housing and behavioural commitments. ^[15]

Suffolk & other regions: new-look Charles Church and Leeds approvals

Beyond today’s developments, investors are also digesting news from earlier this week that will influence future volumes:

In Bury St Edmunds, Persimmon’s Charles Church brand is launching a “new‑look” flagship scheme at Abbots Vale, delivering 142 homes, including 48 for affordable or non‑market housing, with first completions expected in 2026. ^[16]
Near Leeds, a joint Persimmon–Redrow application for 106 homes at Sherburn‑in‑Elmet has been approved on appeal, with 20% of units to be transferred to a housing association or sold under affordable products such as First Homes. ^[17]

Taken together with the Tamworth, Scone, Warminster and M5/Draycott news, this paints a picture of a builder steadily replenishing and activating its land bank across multiple regions, despite a still‑patchy planning environment.

Trading update recap: forward sales up 15%, guidance reiterated

All of these site‑specific headlines sit on top of a bullish Q3 trading message released earlier this month.

In its 13 November trading update and associated Q3 call, Persimmon reported: ^[18]

Forward sales up 15% year‑on‑year to £2.79bn as of 2 November 2025
Private forward sales also up 15% to £2.09bn
Net private sales rate per outlet per week rising to 0.76, from 0.70 a year earlier
Land holdings up 3% to roughly 83,800 plots
A clear statement that Persimmon remains on track to meet 2025 market expectations

Hargreaves Lansdown’s analysis notes that the order book has grown 15% to around £2.8bn, with average selling prices up about 1.5% to ~£295,000, and management guiding towards underlying pre‑tax profit of roughly £429m for 2025, versus £395m in 2024. ^[19]

Crucially, the broker points out that Persimmon’s homes are typically priced about 15% below the national new‑build average, which tends to make its volumes more resilient when affordability is tight. ^[20]

Sector tailwinds: five-star rating and CMA probe resolved

Persimmon continues to lean heavily on its customer‑service credentials and brand rebuild.

The company has maintained its five‑star rating in the Home Builders Federation (HBF) national customer satisfaction survey for multiple years in a row, with Persimmon itself highlighting a 96% customer satisfaction score and a maintained five‑star rating in its 2024 and H1 2025 results. ^[21]
Earlier reputational issues around build quality and customer care have not disappeared, but the sustained five‑star score suggests ongoing improvement and is frequently referenced in regional press and planning documents as evidence of quality. ^[22]

Meanwhile, from a regulatory standpoint, the CMA has now formally dropped its competition‑law probe into seven major housebuilders, including Persimmon, in exchange for a package of commitments and a combined £100m contribution to affordable housing programmes. ^[23]

For investors, this removes a significant overhang of uncertainty about potential fines or adverse findings, while reinforcing the political pressure on the sector to deliver genuinely affordable, high‑quality homes – an area where Persimmon’s Warminster, Scone and M5/Draycott projects will be closely watched.

Analyst sentiment: Goldman Sachs ‘Buy’ and double‑digit upside

Analysts have turned noticeably more positive on Persimmon through November:

Goldman Sachs has just initiated coverage with a Buy rating and a price target of 1,446p, implying roughly 13% upside from the prior close at the time of publication, according to MarketBeat. ^[24]
MarketBeat also notes that consensus on PSN is a “Moderate Buy”, with five Buy and two Hold ratings and an average target price around 1,470p. ^[25]
A recent research piece from DirectorsTalk calculates potential upside of about 16%, based on an average target of 1,464p versus a then‑share price of 1,258.5p, and highlights Persimmon’s diversified brands (Persimmon Homes, Charles Church and Westbury Partnerships), 14% revenue growth and an attractive 4.7–4.8% dividend yield – albeit alongside negative free cash flow in the short term. ^[26]
Proactive Investors reports that a “leading bank” has turned constructive on UK housebuilders as the cycle “starts to thaw”, adding Persimmon to its list of buy‑rated names. ^[27]

In short, the analyst community broadly sees mid‑teens percentage upside from current levels, though opinions differ on how quickly that value will be realised given interest‑rate uncertainty and lingering planning bottlenecks.

The bigger picture: growth plans, volumes and risks

Looking beyond today’s headlines, Persimmon’s strategic direction is clear:

It plans to grow annual completions from 2024’s 10,664 homes to around 11,000–11,500 units in 2025, while keeping build‑cost inflation to low single digits. ^[28]
Half‑year 2025 figures show 4,605 homes sold and £1.5bn of revenue, with an average selling price of £284,047, underlining the group’s scale and mid‑market focus. ^[29]
The land bank stands at ~83,800 plots, bolstered by deals such as Tamworth, and enhanced by planning wins in Gloucestershire, Leeds, Suffolk, Scotland and Wiltshire. ^[30]

However, key risks remain:

Interest rates & affordability – while markets are increasingly pricing in UK rate cuts for 2026, mortgage costs are still high by recent standards, and Persimmon’s own trading update cites affordability pressures and uncertainty around property taxation and the delayed UK Budget as headwinds. ^[31]
Cost inflation – management aims to limit cost growth to low single digits, but wage and material inflation remain a structural challenge. ^[32]
Planning & politics – as the M5/Draycott appeal demonstrates, large schemes can be held up or reshaped by local politics and national planning reforms. ^[33]
Reputation & build quality – despite multiple years of five‑star ratings, Persimmon is still contending with historical criticism over build quality, and must continue to demonstrate genuine improvement on the ground. ^[34]

Key takeaways for investors watching Persimmon (PSN) today

Share price stable, valuation undemanding
- PSN trades around 1,300p, on a c.14x P/E with a 4.5–5% yield, below long‑run valuation averages but well above its 52‑week low. ^[35]
Pipeline visibly strengthening
- New schemes in Scone, Tamworth, Sherburn‑in‑Elmet, Warminster, Bury St Edmunds and the M5 corridor all expand Persimmon’s future outlet base across multiple regions and tenure types. ^[36]
Operational momentum improving
- Forward sales are up 15%, sales rates have ticked higher, and management has reiterated 2025 guidance, even as it navigates a choppy macro environment. ^[37]
Analysts broadly positive
- Goldman Sachs’ Buy initiation, sector upgrades and multiple pieces of research pointing to low‑ to mid‑teens upside suggest sentiment towards Persimmon – and UK housebuilders more broadly – is thawing. ^[38]
Regulatory cloud reduced but not forgotten
- The CMA’s collusion probe is now formally closed following the £100m affordable‑housing settlement, reducing legal risk but keeping the sector under political scrutiny. ^[39]

Final word

Persimmon enters the end of 2025 with rising forward sales, an expanding land bank and a series of high‑profile planning and development wins, including today’s Scone ground‑breaking and the green light for up to 795 homes near the M5.

For investors, PSN remains a cyclical, interest‑rate‑sensitive stock, but one where:

Earnings momentum is improving,
Dividend income is meaningful, and
Analyst sentiment has turned more constructive.

As always, anyone considering Persimmon shares should factor in their own risk tolerance, time horizon and the fact that share prices can fall as well as rise, and this article should not be taken as personal investment advice.

References

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