Lululemon (LULU) Stock Price, News and Forecast Before the December 1, 2025 Market Open

Lululemon Athletica Inc. (NASDAQ: LULU) heads into the first trading day of December with a bruised share price, a refreshed leadership structure, and intense debate about whether the stock is a turnaround opportunity or a value trap.

As of the close on Friday, November 28, 2025, LULU finished at $184.18, up about 1.2% on the day and roughly 9–10% over the past week, but still down about 50%+ in 2025 and more than 56% below its 52‑week high of $423.32. ^[1]

Between November 28 and 30, a wave of coverage from MarketWatch, The Wall Street Journal, Motley Fool, AInvest, Simply Wall St, Zacks and others has sharpened the narrative: Lululemon is a highly profitable global brand, but it’s wrestling with weak U.S. demand, tariff pressure, brand “cool factor” questions and execution risk.

Below is a detailed, Google News–friendly rundown of the latest price action, key news from Nov. 28–30, fresh analyst forecasts, and what to watch before the market opens on Monday, December 1, 2025.

1. Where Lululemon Stock Stands Heading Into December 1, 2025

Price, performance and valuation snapshot

• Last close (Nov 28, 2025): $184.18
• Day move: +1.23% on Friday, the fifth straight daily gain and an outperformer versus peers such as Nike, VF Corp and Under Armour. ^[2]
• 52‑week range: $159.25 – $423.32. At $184, the stock is only about 16% above its 52‑week low but more than 56% below its high. ^[3]
• Year‑to‑date: Down ~51.7% for 2025, making LULU one of the worst-performing stocks in the S&P 500 this year. ^[4]
• 1‑year change: Roughly –43% over the past 12 months. ^[5]
• Market cap: About $22 billion. ^[6]
• Profitability: Around $10.9 billion in trailing 12‑month revenue, with gross margin near 59%, operating margin around 21%, and net margin in the mid‑teens, plus ROE above 40%. ^[7]
• Valuation: Trailing P/E about 12–13x and EV/EBITDA roughly 7–8x, far below the >50x multiples the brand often commanded in past high‑growth years. ^[8]

In other words, LULU looks cheap on earnings and cash-flow metrics for a premium global brand, but that discount exists because investors are suddenly very unsure about the U.S. business, tariff overhangs and the brand’s trajectory.

2. Key News and Analysis From November 28–30, 2025

2.1 MarketWatch: Five-day rally, deep drawdown (Nov 28)

On Friday, MarketWatch reported that Lululemon’s stock rose 1.23% to $184.18, marking its fifth consecutive day of gains and outperformance versus major athletic-wear rivals. Still, the article emphasized that the stock trades over 56% below its 52‑week high, highlighting just how far it has fallen from early‑year levels. ^[9]

This sets the tone for Monday: short‑term momentum is positive, but it is happening inside a long, steep downtrend.

2.2 The Wall Street Journal: Founder vs. CEO and a “brand identity crisis” (Nov 29)

A widely discussed piece in The Wall Street Journal describes what it calls an “identity crisis” at Lululemon. Founder Chip Wilson, still the largest individual shareholder, has publicly criticized CEO Calvin McDonald and the board for allegedly:

• Letting the brand lose its edge and “cool factor” as trend‑setters shift to peers like Alo Yoga and Vuori
• Over‑expanding into non‑core categories (e.g., sweaters and licensed collaborations)
• Running the company in a way that prioritizes financial engineering over product innovation and design leadership ^[10]

The article points out that:

• Lululemon’s Americas sales have stalled, with no comparable‑store sales growth in the region since early 2024.
• The stock has lost more than 50% of its value this year, erasing over $25 billion in market value, including an estimated $2 billion hit to Wilson’s holdings. ^[11]
• McDonald has still tripled annual sales to about $10.6 billion since taking over in 2018 and pushed strong international expansion, but the U.S. slowdown and competition have raised big questions about the next act. ^[12]

For markets, this story reinforces the perception of internal tension and strategic drift just as the company needs clear execution on product, pricing and brand positioning.

2.3 Simply Wall St: Leadership shuffle and global growth narrative (Nov 30)

On Sunday, Simply Wall St published an analysis focusing on Lululemon’s latest leadership changes:

• Celeste Burgoyne, President of the Americas, will depart at the end of December 2025.
• André Maestrini will now oversee all global stores and digital channels, consolidating regional leadership. ^[13]

Their take:

• The reshuffle is part of a broader turnaround strategy aimed at stabilizing U.S. trends while leaning into faster‑growing international markets and product innovation. ^[14]
• Long‑term projections in their model assume revenue rising to about $12.8 billion and earnings to $1.9 billion by 2028, roughly a 5.4% annual revenue growth rate.
• Their fair‑value estimate sits near $193.54 per share, implying low‑single‑digit upside versus current levels. ^[15]

Investors heading into Monday will likely see the leadership consolidation as a sign that management recognizes the urgency of the U.S. slowdown, but it will take quarters—not days—to see if this new structure is effective.

2.4 AInvest: “Bargain buy or cautionary tale?” and brand heat questions (Nov 29–30)

AInvest published multiple Lululemon pieces over the weekend:

1. “Is Lululemon (LULU) a Bargain Buy or a Cautionary Tale?” (Nov 29)
   Key points from this AI‑assisted, human‑reviewed article: ^[16]
   • The stock is trading at a 12‑month low, driven by weak U.S. sales, product missteps and tariff risk.
   • Forward valuation metrics such as P/E around 12x and EV/EBITDA about 8x are well below Lululemon’s five‑year average and many apparel peers.
   • About 24 of 31 analysts rate the stock “Hold”, with two “Strong Sell” calls, underscoring skepticism about near‑term U.S. recovery.
   • The article frames LULU as a “calculated bet”: attractive metrics versus real operational risks, especially tariffs and changing consumer behavior.
2. “Is Lululemon’s Brand Losing Its Heat? Growth Momentum Amid Competitive Shifts” (Nov 30)
   This follow‑up zooms out to brand and strategy: ^[17]
   • Reiterates that full‑year 2024 revenue reached about $10.6 billion (+10% YoY), powered by 38% Q4 international growth and a “Power of Three ×2” strategy aimed at $12.5 billion in sales by 2026 through aggressive international and men’s/e‑commerce expansion.
   • Highlights brand strength and high consumer trust, but notes concerns around affordability, geopolitical risks in new markets, and the challenge of maintaining a premium image as the brand pushes beyond its yoga roots (e.g., into tennis and golf, with partnerships like Team Canada and athletes such as Frances Tiafoe and Max Homa).
   • Warns that historically high multiples left little room for error and that executing global expansion while sustaining margins will be a key test.

Together, the AInvest pieces capture the core contradiction of LULU: global expansion and strong brand metrics vs. a painful derating and structural questions in its largest market.

2.5 Motley Fool / Nasdaq: Returns, narrative shift and what must change (Nov 29)

Motley Fool authors, republished via Nasdaq, were especially active from Nov. 28–29:

a) “How Has LULU Stock Done for Investors?” (Nov 29)

This analysis notes that: ^[18]

• LULU is currently one of the worst performers in the S&P 500 in 2025, down about 52% year‑to‑date.
• Over the last three and five years, the stock is down roughly 50%, while the S&P 500 is up strongly over those same periods.
• In contrast, Lululemon’s business has more than doubled revenue and more than tripled EPS over five years, indicating that the operational picture is far better than the share price suggests.
• The stock trades at about 11.5x earnings, the lowest valuation seen in more than a decade outside of the Great Recession, implying pessimism may be overshooting fundamentals.

The author argues that if Lululemon can maintain profitability and grow internationally, returns over the next five years could be much better than the past five—but that is contingent on execution.

b) “Why Everyone Is Talking About Lululemon Stock Now” (Nov 29)

Another Motley Fool / Nasdaq piece explains why the narrative has shifted so sharply in 2025: ^[19]

• U.S. sales are clearly cooling, with the Americas region seeing declining comparable-store sales (about –4% in the most recent quarter).
• Margin pressure is mounting as new U.S. tariff rules and higher import costs bite, reducing gross margin by about 110 basis points and eroding LULU’s once‑exceptional earnings leverage.
• Competition from Alo, Vuori and others in premium athleisure has intensified, so Lululemon no longer owns the category.
• International markets, especially China and Europe, are still growing rapidly and are a critical offset.
• The article frames Lululemon’s current situation as a crossroads: either management stabilizes the U.S. business and recaptures product momentum, or the market will need to permanently reset growth expectations.

c) “3 Things Lululemon Must Fix Before the Stock Can Recover” (Nov 29)

A third Motley Fool piece lays out three concrete priorities: ^[20]

1. Rebuild product discipline
   • Recent assortments are perceived as inconsistent—too many bright colors and heavy logos versus the clean, technical aesthetic that built the brand.
   • Management has responded by planning to increase the share of new styles from roughly 23% to 35% and shorten design‑to‑shelf lead times.
2. Stabilize U.S. demand and store traffic
   • Recent quarters showed declines in U.S. revenue on a constant‑currency basis, with softer traffic and more price‑sensitive shoppers.
   • The article stresses that investors don’t need explosive growth, but they do need the U.S. business to stop shrinking.
3. Restore margin momentum despite tariffs and cost pressure
   • Tariffs and higher import costs, along with some markdowns, have knocked gross margin lower.
   • The path forward involves tighter inventory control, sourcing efficiency and disciplined pricing rather than aggressive discounting.

This framework is useful for traders on Monday: headline or management commentary touching any of these three levers could move the stock.

2.6 Zacks and other performance commentary (Nov 28–29)

Zacks and other outlets added further color around Black Friday: ^[21]

• A Zacks note on Nov 28 highlighted that LULU stock is down about 10% in the last three months, with consensus estimates for fiscal 2025 and 2026 EPS nudged lower over the past week, signaling caution about near‑term growth.
• Yet, Zacks still models about 3.7% revenue growth and nearly 12% EPS growth for fiscal 2025, implying operational progress even as sentiment cools.
• Another Zacks item pointed out that Lululemon recently outperformed the market in a session where it closed at $181.94 (Nov 26), reinforcing that there is pocketed buying interest when valuations compress. ^[22]
• Finviz/Nasdaq summaries emphasize that the stock has been a long‑term laggard despite strong international growth, underscoring the disconnect between price and business metrics. ^[23]

3. Tariffs, Forecast Cuts and the Macro Backdrop

Lululemon’s current situation can’t be understood without the tariff overhang and earlier forecast cuts.

3.1 Tariff impact and forecast reset

In early September, Reuters reported that Lululemon cut its annual revenue and profit forecasts, blaming: ^[24]

• Higher U.S. tariffs on imports from Asia
• The removal of the de‑minimis exemption, which had previously allowed certain shipments to enter the U.S. duty‑free
• Product issues and softer demand in the U.S.

The company estimated that:

• Tariffs and related policy changes would reduce 2025 gross profit by roughly $240 million, and
• Could cut operating margin by around $320 million in 2026 if not offset elsewhere. ^[25]

Those numbers help explain why recent analyst pieces put so much emphasis on margin recovery and why even modest gross‑margin improvements will be scrutinized in coming quarters.

3.2 Upcoming Q3 fiscal 2025 earnings (Dec 11, 2025)

According to the company’s Business Wire release, Lululemon will report third‑quarter fiscal 2025 results on Thursday, December 11, 2025, with a management conference call scheduled for 4:30 p.m. ET. ^[26]

MarketBeat notes that management has: ^[27]

• Set FY 2025 EPS guidance around $12.77–$12.97,
• Guided Q3 EPS to roughly $2.18–$2.23, and
• Is still expected by some analysts to deliver around $14+ in EPS for the current year, though those estimates have been drifting down.

This means that December 11 is the key near‑term catalyst; Monday’s session (Dec 1) is part of a pre‑earnings positioning phase where investors weigh whether expectations are now low enough.

4. Wall Street Price Targets and Consensus (as of Nov 28–30)

4.1 Analyst ratings and 12‑month targets

TickerNerd, aggregating data from 61 Wall Street analysts, shows: ^[28]

• Rating mix: 4 Buy, 29 Hold, 2 Sell
• Median 12‑month price target: $185
• Target range: $120 (low, Jefferies) to $303 (high, BTIG)
• With shares at $184.18, the median target implies only about 0.4% upside, while the high-end BTIG target implies roughly 60–65% upside.

Recent target moves include:

• BTIG (Janine Stichter): Reiterated Buy and a $303 target on Nov 25, signaling a long‑term bullish stance despite the drawdown. ^[29]
• Goldman Sachs: Cut its target from $200 to $180, with a Neutral rating. ^[30]
• UBS: Maintains a $183 target and Neutral stance, citing weak U.S. trends. ^[31]
• Jefferies: Underperform rating and a $120 target, reflecting a far more cautious view on the brand’s ability to regain momentum. ^[32]

Interpretation for Dec 1:
Consensus is bunched around the current price in the high $170s–$180s, with a handful of high‑conviction bulls and bears. That often leads to range‑bound trading into earnings unless a new catalyst emerges.

5. Fundamental Setup Before the Dec 1 Open

5.1 The bull case in late November 2025

From the recent analyses, the bullish narrative heading into Monday includes:

• Strong underlying business metrics
  • High gross margins (~59%), solid operating margins (~21%) and robust ROE (>40%). ^[33]
  • Revenue still growing mid‑single digits year‑over‑year, with international growth much faster. ^[34]
• International growth runway
  • International sales grew in the 20–30%+ range in recent quarters, and strategies like “Power of Three ×2” target aggressive expansion into Europe and Asia. ^[35]
  • Official partnerships, such as Lululemon’s role as Team Canada’s outfitter for the 2026 Milano‑Cortina Olympics, reinforce brand visibility on the global stage. ^[36]
• Compressed valuation
  • Multiple sources highlight that LULU’s current ~12x earnings multiple is one of the lowest in its public history, even though the business remains highly profitable. ^[37]
• Leadership changes and product reset as potential catalysts
  • The exit of the Americas president and consolidation under André Maestrini suggest a willingness to rebuild U.S. performance with a new organizational model. ^[38]
  • Management has acknowledged product fatigue and is introducing more new styles and faster innovation cycles, which could show up in 2026 results. ^[39]

5.2 The bear (or cautious) case

Bearish and cautious analyses over Nov 28–30 emphasize:

• U.S. slowdown looks structural, not just cyclical
  • Multiple articles note negative comps in the Americas, intensifying competition and a possible loss of cultural relevance that can’t be fixed overnight. ^[40]
• Tariff and cost headwinds are real and quantified
  • The expected $240 million gross‑profit hit in 2025 and further impact in 2026 from tariffs and policy changes give investors hard numbers to plug into models and justify lower multiples. ^[41]
• Founder vs. management friction can unsettle investors
  • Chip Wilson’s public criticisms—full‑page ads, interviews and social posts—could undermine confidence in the board and strategy, even if they eventually push the company toward needed changes. ^[42]
• Analyst sentiment is lukewarm
  • With most analysts at Hold and a median price target essentially at the current price, there is little incremental institutional buying support unless results or guidance surprise to the upside. ^[43]
• Execution risk on expansion plans
  • AInvest highlights challenges in scaling international operations, maintaining premium pricing in a tougher macro environment, and balancing rapid expansion with margin discipline. ^[44]

6. Scenario Thinking: How LULU Could Trade on Monday, December 1, 2025

No one can predict Monday’s open with certainty, but based on the pricing and narrative as of Sunday night, several reasonable scenarios stand out:

1. Range‑bound consolidation around $180–$190
   • With consensus targets near $185 and Q3 earnings only 11 days away, the most likely base case is a sideways to mildly volatile range as traders wait for hard numbers. ^[45]
2. Upside follow‑through if buyers embrace the “cheap quality” story
   • If pre‑market flows are dominated by investors focusing on valuation (11–13x earnings for a premium brand with strong international growth), the stock could push toward the high‑$180s or low‑$190s, especially if broader markets trade risk‑on.
3. Downside reaction if founder drama and U.S. fears dominate
   • On the other hand, headlines amplifying the “identity crisis” narrative or fresh downgrades could trigger renewed selling, potentially dragging LULU back toward the mid‑$170s where it traded earlier in November.

In all scenarios, liquidity and sentiment will likely be highly sensitive to any new analyst notes, management commentary or leaks about holiday performance.

7. What to Watch Pre‑Market on December 1, 2025

For readers following LULU before Monday’s bell, here are practical checkpoints:

1. Pre‑market price vs. $184.18
   • A firm bid noticeably above Friday’s close could signal that investors are leaning into the “undervalued but fixable” thesis.
   • A sharp gap below $180 would suggest renewed anxiety over the founder conflict, leadership changes or holiday demand.
2. Volume and order-book depth
   • Watch whether early moves are supported by strong volume or look like thin, easily reversed price action.
3. Fresh analyst notes or target changes
   • Any post‑weekend commentary explicitly reacting to the WSJ founder story, the leadership shuffle, or AInvest/Motley Fool coverage could quickly shift sentiment.
4. Cross‑reads from broader retail and athleisure names
   • Movement in Nike, Adidas, VF Corp and other apparel/athleisure plays may influence LULU, especially if macro consumer‑spending or tariff headlines hit wires. ^[46]
5. Options market and implied volatility
   • With earnings on Dec 11, option prices and skew may reflect how aggressively traders are positioning for a big move; rising implied vol without price follow‑through can signal hedging rather than outright conviction.

8. Medium‑Term LULU Stock Outlook Heading Into 2026

Pulling together the Nov 28–30 coverage:

• Short‑term (next few weeks):
  • The stock is likely to be headline-driven and earnings‑sensitive, with U.S. comp trends, holiday commentary, and tariff updates front and center.
• 12‑month view:
  • Street targets cluster around $185, with outliers from $120 (deeply bearish) to $303 (aggressively bullish). Overall consensus is neutral/Hold, reflecting the tug‑of‑war between cheap multiples and genuine fundamental risk. ^[47]
• Longer term (through 2028):
  • If Lululemon can reignite product desirability, stabilize U.S. traffic, and continue compounding international growth at a double‑digit clip, the current derating could look excessive in hindsight.
  • If not—if U.S. softness persists and tariffs plus competition keep margins under pressure—the stock may deserve a structurally lower multiple than it enjoyed in the 2010s and early 2020s. ^[48]

9. Final Thoughts (and a Quick Disclaimer)

Heading into the December 1, 2025 market open, Lululemon Athletica stands at a high‑stakes inflection point:

• Price and valuation now reflect deep pessimism, not the high‑flyer premium it once commanded.
• Newsflow from Nov 28–30 paints a nuanced picture: a still‑profitable, global brand with powerful international growth, but one facing U.S. demand erosion, tariff pain, brand‑positioning questions and governance friction.
• Investors and traders will be watching closely to see whether upcoming data and management actions support the case for a turnaround—or confirm fears of a longer reset.

This article is for informational purposes only and is not financial advice. It doesn’t take into account your individual objectives, financial situation, or risk tolerance. Always do your own research or consult a licensed financial adviser before making investment decisions.

References

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