Lululemon (LULU) Stock on December 1, 2025: Price, Latest News, Analyst Forecasts and 2026 Outlook After a 52% Sell-Off

Snapshot: Where Lululemon Stock Stands Today

As of the close on December 1, 2025, Lululemon Athletica Inc. (NASDAQ: LULU) trades around $184 per share, giving the premium athleisure brand a market capitalization of roughly $22 billion. The stock is changing hands at about 12.5× trailing earnings, based on earnings per share (EPS) of roughly $14.6 over the last year.

Despite today’s relatively calm session, 2025 has been brutal for shareholders. According to recent analysis from The Motley Fool, LULU is down about 52% year-to-date, making it the fourth-worst performer in the S&P 500 this year. A hypothetical $1,000 invested on Jan. 1 would be worth roughly $480 today. ^[1]

Zooming out doesn’t look much better: the same source notes the stock is down ~50% over both three- and five-year periods, while the S&P 500 gained 69% and 88% over those time frames, respectively. ^[2]

At the same time, Lululemon’s underlying business is still profitable, cash-generative and growing internationally. That disconnect between the brand’s fundamentals and the stock’s collapse is exactly why LULU is suddenly back on everyone’s radar.

Key Numbers for LULU on December 1, 2025

• Latest price: ~$184
• 52‑week range: approx. $159–$423 ^[3]
• Market cap: ≈ $22.2 billion
• Trailing EPS: ~$14.6; P/E ≈ 12.5× ^[4]
• YTD performance:≈ –52%, making LULU one of the worst performers in the S&P 500 ^[5]
• 3‑ and 5‑year total returns: roughly –50% each ^[6]

For context, this is a company that, until recently, routinely commanded premium “growth stock” multiples in the high‑20s or more. Today’s valuation looks more like a mature apparel name than a global growth story.

Why the Stock Has Crashed: Slowing Growth, U.S. Weakness and Tariffs

Q2 Fiscal 2025: Growth, but Less of It

Lululemon’s latest reported quarter is Q2 fiscal 2025 (for the 13 weeks ended August 3, 2025). In that period, the company delivered: ^[7]

• Net revenue: $2.53 billion, up 7% year-over-year
• Global comparable sales:+1%
• Americas comparable sales:–4% (constant currency)
• International comparable sales:+15%, with
  • China Mainland comps +16%
  • Rest of world comps +9%

Profitability slipped:

• Gross margin declined from 59.6% to 58.5%
• Net income fell from $392.9 million to $370.9 million
• Diluted EPS went from $3.15 to $3.10 ^[8]

In other words:

• International is booming.
• The Americas — especially the U.S. — are the problem.
• Margins, while still elite for apparel, are under pressure.

Guidance Cut and a New Tariff Hit

For fiscal 2025 (which Lululemon defines as the year ending February 1, 2026), management now expects: ^[9]

• Net revenue:$10.85–$11.0 billion, implying 2–4% growth vs. fiscal 2024 (or 4–6% if you adjust for the extra 53rd week in 2024).
• Diluted EPS:$12.77–$12.97, down from $14.64 in fiscal 2024.

Analysts, however, still model about $14.36 in EPS, highlighting a gap between Wall Street’s hopes and the company’s own guidance. ^[10]

Complicating matters, management has quantified a tariff and customs hit of roughly $240 million in gross profit for 2025, tied to changes in U.S. trade policy and the elimination of the “de minimis” import exemption. ^[11]

This combination — slower top‑line growth, weaker U.S. trends and a clear hit to margins from tariffs — is a big reason the market has dramatically repriced the stock.

Fresh December 1, 2025 Headlines: Big Seller, “Cyber Monday Deal” and a Divided Street

Schroder Dumps 76.5% of Its Stake

On December 1, 2025, MarketBeat highlighted a notable institutional move: Schroder Investment Management Group sold about 1.49 million Lululemon shares in Q2, cutting its holding by 76.5% to 457,511 shares, or roughly 0.38% of the company, worth about $108.7 million. ^[12]

The same report notes:

• Around 85% of LULU shares are held by institutions and hedge funds.
• Insiders own about 0.5% of the stock. ^[13]

Large holders rotating out is not, by itself, a thesis. But it underlines how quickly sentiment has changed around the name.

LULU as a “Cyber Monday Stock Deal”

Separately, a Nasdaq‑syndicated Motley Fool piece titled “3 Cyber Monday Stock Deals: More Than 50% Off in 2025” calls out Lululemon as a stock that has been “marked down” more than 50% this year, grouping it with Freshpet and Cava as potential bargains if their long‑term growth stories remain intact. ^[14]

That article points to:

• LULU’s steep share-price decline,
• Slower but still positive revenue growth, and
• The market’s shift from paying a growth premium to pricing in a long, messy reset. ^[15]

In short, the broader narrative as of December 1 is: “Lululemon is broken… or on sale.”

Leadership Shake-Up and Founder Backlash

Americas Chief Out, International Boss Steps Up

On November 21, 2025, Lululemon announced that Celeste Burgoyne, President of the Americas and Global Guest Innovation, will leave the company for a new opportunity. She’ll remain through the end of December to smooth the transition. ^[16]

At the same time, André Maestrini, previously Executive Vice President of International, was promoted to President and Chief Commercial Officer, consolidating responsibility for all global commercial operations under one leader. ^[17]

This is a big move:

• Maestrini has overseen rapid international growth, especially in China and other high‑growth markets.
• His new remit suggests the board wants to export that playbook, while also trying to fix the struggling U.S. business.

Investors will watch Q3 commentary closely for signs of how his strategy will unfold.

Chip Wilson vs. Management: “Identity Crisis” Headlines

Adding fuel to the fire, Lululemon’s founder Chip Wilson has launched a very public critique of the current leadership. A widely discussed Wall Street Journal piece, “Lululemon Is Having an Identity Crisis. Its Founder Blames the CEO,” describes Wilson accusing the board and CEO of allowing the brand to lose its “cool.” ^[18]

Key themes from that coverage and the ensuing online discussion:

• Wilson argues that product and brand direction have drifted away from what made Lululemon special.
• Current and former employees quoted in coverage highlight tension between innovation and Wall Street pressure.
• The founder’s comments amplify investor worries that Lululemon might be losing cultural relevance in North America, just as competition from brands like Nike, Athleta, Vuori and others heats up.

Wilson has no formal role at the company, but his criticisms are clearly influencing how investors frame the story.

What the Latest Analysts Are Saying: Mostly “Hold,” With a Few Bold Bulls

Consensus: Cautious “Hold” and Moderate Upside

According to StockAnalysis and MarketBeat, Wall Street’s view on LULU is now largely neutral: ^[19]

• Around 30–31 analysts cover the stock.
• The consensus rating is “Hold.”
• The average 12‑month price target is roughly $228–$229, implying about 20–25% upside from the ~$184 share price.
• Targets span a wide range from about $120 on the low end to over $300 on the high end. ^[20]

In other words, analysts broadly agree Lululemon is no longer a sure‑thing growth juggernaut, but they’re not ready to write it off either.

BTIG’s $303 Target vs. Goldman’s Cut to $180

Recent updates underscore how split the Street has become:

• BTIG (Janine Stichter)
  • Rating: Strong Buy
  • Price target: $303 (reiterated in October and again on November 25, 2025) ^[21]
  • That implies ~65–70% upside from current levels.
  • A Motley Fool recap of her call noted she sees “upside potential exceeding 70%” as the stock trades at depressed multiples. ^[22]
• Goldman Sachs (Brooke Roach)
  • Rating: Hold/Neutral
  • Target cut from $200 to $180 on November 18, 2025 — only a few dollars above where the stock trades now. ^[23]
• UBS and others have also trimmed targets into the low‑ to mid‑$180s, reflecting caution about U.S. demand trends and tariff pressure. ^[24]

An AInvest roundup notes that 24 of 31 analysts now rate the stock a “Hold”, with two at “Strong Sell”, highlighting that bullish voices like BTIG are very much in the minority. ^[25]

Are LULU Shares Cheap Now? Valuation vs. Fundamentals

Several recent valuation‑focused pieces argue that Lululemon is undervalued relative to its history and to peers, even after accounting for slower growth.

Discounted Cash Flow and “Fair Value” Estimates

• Simply Wall St “Narrative fair value”
  • Estimates a fair value around $193.54 per share, versus a recent close near $177.51, implying the stock is about 8% undervalued. ^[26]
• Sahm Capital
  • A recent DCF analysis pegs fair value at $253.26, about 35% above recent trading levels, and labels the stock “UNDERVALUED.” ^[27]
• AInvest
  • Highlights that Lululemon trades at a forward P/E of ~12.3× and EV/EBITDA of about 8.1×, which is well below its own five‑year averages and many branded apparel peers. ^[28]

Simply Wall St also notes that Lululemon scores 5/6 on its valuation checks, supporting the view that the market is pricing in a lot of bad news already. ^[29]

Why the Market Still Hesitates

Even the bullish valuation takes come with a big caveat: U.S. operations and margins must stabilize.

• AInvest and Sahm both stress the paradox of:
  • Attractive metrics (low P/E, strong brand, high margins historically) vs.
  • Real operational headwinds (weak U.S. traffic, tariffs, product issues). ^[30]
• Simply Wall St’s “Narrative” update notes that its fair value estimate actually slipped slightly in late November, reflecting downgraded analyst projections as sentiment turned more cautious. ^[31]

That tension — cheap if the business recovers, potentially a value trap if it doesn’t — is at the center of the LULU debate.

What Recent Deep‑Dive Articles Are Focusing On

Several long‑form analyses published in the days leading up to December 1 help frame what matters most for Lululemon now.

1. Product Discipline and Brand Heat

A widely circulated Motley Fool analysis, summarized via Finviz as “3 Things Lululemon Must Fix Before the Stock Can Recover,” highlights three priorities: ^[32]

1. Rebuild product discipline
   • The company drifted into brighter colors and heavier logo usage, moving away from its historically clean aesthetic.
   • Management has acknowledged this and plans to boost the share of new styles in assortments from 23% to 35% and speed up design‑to‑market cycles.
2. Stabilize U.S. demand and traffic
   • Recent quarters showed declining U.S. revenue on a constant‑currency basis, even as the global business grew. ^[33]
   • Investors are trying to determine whether this is cyclical softness or a structural shift in how U.S. consumers view the brand.
3. Restore margin momentum despite tariffs and higher costs
   • Gross margin has already ticked down, and the tariff impact will likely depress margins further in 2025. ^[34]

Another set of pieces under the theme “Is Lululemon’s Brand Losing Its Heat?” argues that: ^[35]

• Lululemon still has strong global brand recognition and loyal customers.
• But in North America, data points to cooling momentum, with consumers becoming more price‑sensitive and competition closing the gap in quality and style.
• Product execution matters more now that Lululemon is a mainstream brand, not a niche cult favorite.

2. The U.S. vs. International Split

Recent commentary repeatedly emphasizes how healthy the international business looks relative to the Americas:

• International revenue up 22% year‑over‑year in Q2, with high‑teens comparable sales growth. ^[36]
• Lululemon ended Q2 with 784 company‑operated stores, up from 770 at the start of the year, and continues to expand globally. ^[37]

AInvest’s “Is Lululemon’s Brand Losing Its Heat? Growth Momentum Amid Competitive Shifts” notes that the company’s “Power of Three ×2” strategy still targets $12.5 billion in revenue by 2026, largely by quadrupling international revenue, expanding to new markets like Spain and Italy, and doubling men’s and digital sales. ^[38]

3. Scenario Analysis Around December 1

A detailed TS2.Tech preview titled “Lululemon (LULU) Stock Price, News and Forecast Before the December 1, 2025 Market Open” suggests that, heading into today, the most likely near‑term scenario was a range‑bound trade around $180–$190, with Q3 earnings on December 11 acting as the next major catalyst. TS2+1

That piece outlines three short‑term possibilities: TS2

1. Sideways consolidation near current levels as traders wait for Q3 numbers.
2. Upside follow‑through if investors focus on the “cheap quality” story (low multiples on a still‑profitable brand).
3. Renewed downside if headlines about founder drama, U.S. weakness and tariffs dominate.

So far, the stock’s muted move today fits the “wait and see” script.

Upcoming Catalyst: Q3 Fiscal 2025 Earnings on December 11

Lululemon has scheduled its third‑quarter fiscal 2025 earnings release and conference call for December 11, 2025. ^[39]

MarketBeat notes that the company has guided to: ^[40]

• Q3 EPS of approximately $2.18–$2.23.
• Continued pressure from tariffs and higher import costs.

Given the current debate, investors will be laser‑focused on:

1. U.S. comparable sales and traffic
   • Do U.S. trends stabilize, or are they still deteriorating?
2. Gross margin and tariff commentary
   • How much of the ~$240 million gross‑profit hit plays out in Q3, and can the company offset it with pricing, mix or cost savings?
3. Updated 2025 guidance
   • Does management maintain its revenue and EPS outlook, trim it further, or offer an early look at 2026?
4. Strategic signals from André Maestrini
   • Any hints about changes to store strategy, merchandising or regional priorities as the new President & CCO assumes wider control.
5. Tone around the brand and founder criticism
   • Whether executives address the identity‑crisis narrative head‑on or downplay it.

The backdrop is a more supportive macro environment: U.S. markets rallied last week as expectations increased for a Federal Reserve rate cut at the December 10 meeting, which could ease macro pressure on discretionary retailers if it leads to lower borrowing costs and stronger consumer confidence. ^[41]

Bull vs. Bear: How the Market Is Framing LULU Now

The Bull Case (Summarized)

Recent bullish or optimistic analyses emphasize: ^[42]

• Valuation reset:
  • P/E in the low‑teens vs. a long history of much higher multiples.
  • Multiple independent DCF and “fair value” models pointing to 20–35% upside (or more) from current levels.
• Strong international growth runway:
  • High‑teens to mid‑20s growth in international comps, especially in China. ^[43]
• Premium brand and high margins:
  • Even after recent compression, Lululemon’s gross margin around 58–59% is still enviable in apparel. ^[44]
• Balance sheet strength:
  • Over $1.1 billion in cash and no heavy long‑term debt on the balance sheet, giving the company room to invest, repurchase shares or weather a downturn. ^[45]
• Fixable problems:
  • Product missteps can be corrected; merchandising and marketing can be refreshed; tariffs and costs can be managed over time.
  • Articles like “1 Reason to Be Very, Very Excited About Lululemon Stock Right Now” stress that the stock trades around 68% below its record high, while the brand still commands strong pricing power and loyalty. ^[46]

From this perspective, LULU looks like a high‑quality growth brand temporarily priced like a value stock.

The Bear (or Cautious) Case

More skeptical views, including recent coverage from AInvest, Simply Wall St narratives and TS2.Tech, focus on: ^[47]

• U.S. slowdown may be structural, not cyclical
  • Persistent negative comps in the Americas and evidence that U.S. shoppers are trading down or rotating to other brands. ^[48]
• Brand relevance risk
  • The founder’s “identity crisis” narrative and consumer data suggesting Lululemon may no longer be the automatic “cool” choice in its home market. ^[49]
• Tariffs and costs are real and quantifiable
  • The $240 million gross‑profit hit in 2025 and continued headwinds in 2026 give investors hard numbers to plug into models — and justify lower multiples. ^[50]
• Analyst and institutional caution
  • A heavy tilt toward Hold ratings, some recent downgrades to “Underperform” or “Sell,” and big holders like Schroder slashing their stakes. ^[51]
• Execution risk in expansion
  • Scaling internationally while fixing the U.S. business and protecting margins is a complex balancing act, not a guaranteed success.

What to Watch Next If You Follow LULU

For investors and traders tracking Lululemon, the next few weeks and months will pivot around a handful of datapoints:

1. December 11 Q3 earnings – especially U.S. comps, gross margin and updated guidance. ^[52]
2. Holiday commentary – any early indications of how Black Friday / Cyber Monday and December sales are trending. ^[53]
3. Product reset progress – evidence that new assortments and faster design cycles are resonating with customers. ^[54]
4. Impact of leadership changes – how André Maestrini reshapes the commercial organization and whether the Americas can piggyback on international best practices. ^[55]
5. Further analyst actions – any big target moves (up or down) or rating changes as new data comes in. ^[56]

Bottom Line

As of December 1, 2025, Lululemon stock is at a crossroads:

• The share price has been cut in half, wiping out years of outperformance. ^[57]
• The core U.S. business is under pressure, and the brand’s once‑unquestioned “heat” is being openly debated. ^[58]
• Yet the company still runs a profitable global franchise, with fast‑growing international operations, a strong balance sheet and a valuation that many models call attractive. ^[59]

Whether LULU proves to be a bargain or a cautionary tale will likely hinge on what happens in the next few quarters — particularly on U.S. demand, margin resilience and the company’s ability to re‑energize its product and brand without sacrificing profitability.

This article is for information and commentary only and does not constitute financial advice or a recommendation to buy or sell any security. Always consider your own objectives, risk tolerance and financial situation, and consult a licensed advisor if needed.

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