Intuit (INTU) Stock on December 8, 2025: AI Momentum, Big-Money Buying and Insider Selling Shape the Outlook

Published: December 8, 2025 – Not investment advice.

Intuit Inc. (NASDAQ: INTU), the company behind TurboTax, QuickBooks, Credit Karma and Mailchimp, is closing out 2025 with a mix of powerful AI‑driven growth, heavy institutional buying, and eye‑catching insider sales that investors can’t ignore.

As of the U.S. session on December 8, 2025, Intuit shares trade around $659 per share, down roughly 2% on the day, giving the company a market capitalization near $185–190 billion. ^[1] The stock sits well below its 52‑week high around $814 but comfortably above its 52‑week low near $533, with a trailing price‑to‑earnings (P/E) multiple in the mid‑40s and a P/E‑to‑growth (PEG) ratio around 2.7. ^[2]

At the same time, Intuit is delivering double‑digit revenue and earnings growth, raising its dividend, leaning hard into generative AI — and attracting both strong analyst support and fresh institutional inflows.

Intuit Stock Today: Price Action and Valuation

Recent data show Intuit trading near $659, down a little over 2% on the day, after opening around $671 and touching an intraday low around $659. MarketBeat’s latest snapshot of the stock lists: ^[3]

Market cap: ≈ $187.5 billion
Trailing P/E: ~46x
PEG ratio: ~2.76
Beta: ~1.27 (moderately more volatile than the market)
52‑week range: about $532.65 – $813.70

Benzinga’s overview broadly aligns with that picture, noting a trailing P/E just under 50x, a forward P/E around 29.5x, and a one‑year total return of roughly 7% with 2025 year‑to‑date gains around 5%. ^[4]

In other words: Intuit is still priced as a premium growth compounder, not a bargain bin value play. That premium is being justified — for now — by strong earnings momentum and an aggressive AI‑first strategy.

Earnings Check: A Strong Start to Fiscal 2026

Intuit’s latest results came on November 20, 2025, when the company reported Q1 fiscal 2026 (quarter ended October 31) and reiterated its full‑year outlook. ^[5] Key highlights:

Total revenue:$3.9 billion, up 18% year over year
Global Business Solutions (GBS):
- Revenue $3.0 billion, up 18%
- Online Ecosystem revenue $2.4 billion, up 21% (25% excluding Mailchimp)
Consumer revenue:$894 million, up 21%
GAAP operating income:$534 million, up 97%
Non‑GAAP operating income:$1.26 billion, up 32%
GAAP EPS:$1.59, up 127%
Non‑GAAP EPS:$3.34, up 34%

Management also reiterated full‑year fiscal 2026 guidance: ^[6]

Revenue:$21.0–21.2 billion, up about 12–13%
GAAP EPS:$15.49–15.69, up 13–15%
Non‑GAAP EPS:$22.98–23.18, up 14–15%
GBS revenue growth:14–15% (15.5–16.5% excluding Mailchimp)
Consumer revenue growth:8–9% (TurboTax ~8%, Credit Karma 10–13%, ProTax 2–3%)

For Q2 FY2026 (ending January 31), Intuit expects revenue growth of 14–15% and non‑GAAP EPS of $3.63–3.68. ^[7]

Taken together, the message is clear: double‑digit growth with margin expansion remains the plan, even after a strong multi‑year run.

AI as a Growth Engine: Intuit Assist, AI Agents and Enterprise Suite

Under CEO Sasan Goodarzi, Intuit is positioning itself as an AI‑driven financial operating system for consumers and small businesses.

Two key prongs of that strategy:

Intuit Assist: GenAI Across the Platform

Intuit Assist is a generative AI–powered financial assistant that the company is rolling out across TurboTax, Credit Karma, QuickBooks, Mailchimp and its broader small‑business platform. ^[8]

According to Intuit:

Intuit Assist is designed to deliver personalized recommendations to help users manage taxes, cash flow, credit and marketing. ^[9]
It is integrated across the ecosystem so that, for example, a small‑business owner can get AI‑driven insights on invoicing, payments and marketing campaigns within the same environment.

QuickBooks AI Agents and “Virtual Teams”

On the QuickBooks side, Intuit has introduced AI agents that automate core accounting workflows — including bookkeeping, payroll, bill payment and sales tax — effectively acting as a “virtual team” for small businesses. ^[10]

Intuit says these AI agents are designed to work alongside accountants and experts, aiming to save customers hours each week and free them up for higher‑value activities. ^[11]

In the latest BMO analysis (December 8), analyst Daniel Jester specifically highlighted the strength of the QuickBooks Online (QBO) ecosystem and Credit Karma, pointing to: ^[12]

Online Ecosystem revenue up 21% in FQ1 2026 (or 25% excluding Mailchimp)
A 29% jump in total online payments volume
Credit Karma revenue growth of 27% and TurboTax growth of 6%
Around 2.8 million customers already using Intuit’s AI “virtual team”

BMO now carries an Outperform rating with a trimmed but still bullish price target of $810 (down from $870), arguing that AI‑driven products are strengthening Intuit’s mid‑market and consumer proposition. ^[13]

Big Money Is Buying: Fresh Institutional Flows on December 8

December 8, 2025 brought a wave of new 13F‑driven headlines showing major institutions increasing their stakes in Intuit:

Natixis more than doubled its stake in Q2, adding 64,420 shares to bring its total to 123,990 shares worth about $97.7 million, making Intuit its 29th‑largest holding. ^[14]
Bank of Nova Scotia boosted its position by 55.6%, buying 83,940 shares in Q2 for a total of 234,960 shares worth about $185 million (roughly 0.08% of Intuit). ^[15]
Winslow Capital Management opened a new position of 993,711 shares valued around $782.7 million, making Intuit about 2.6% of its portfolio and its 11th‑largest holding, representing roughly 0.36% of Intuit’s shares. ^[16]
Jump Financial LLC disclosed a new Q2 stake of 14,784 shares worth roughly $11.6 million. ^[17]

Across these filings, MarketBeat calculates that about 83.7% of Intuit’s stock is now held by institutional investors and hedge funds, with giants like Vanguard, Price T. Rowe, Geode, Wellington and Norges Bank all significant holders. ^[18]

For long‑term investors, this level of institutional sponsorship often signals confidence in the company’s competitive moat and earnings visibility — though it can also mean more vulnerability if large funds decide to rotate out.

…But Insiders Are Selling: A Notable Counterweight

The bullish institutional tape is partially offset by aggressive insider selling:

MarketBeat data show that over the last 90 days, Intuit insiders have sold about 120,704 shares, worth roughly $78.6 million, with insiders now owning about 2.49% of the company. ^[19]
Director Scott D. Cook — the company’s co‑founder and long‑time board member — recently sold 75,000 shares at an average price around $656, a transaction of about $49.2 million that reduced, but did not materially dent, his multi‑million‑share stake. ^[20]
A Form 4 filing and subsequent coverage indicate that Cook’s family trust sold a total of ~$99.5 million in Intuit stock across December 4–5, 2025, at prices in the high‑$640s to mid‑$670s. ^[21]
QuiverQuant’s earlier analysis noted that over a recent six‑month window, all 107 recorded insider trades in INTU shares were sales, with no open‑market purchases. ^[22]

Heavy insider selling does not automatically mean trouble — executives often diversify for tax or personal reasons — but the scale and one‑sided nature of the activity is a clear watchpoint for investors who care about insider alignment.

Wall Street’s View: Strong Growth, Premium Valuation

Despite insider selling, analysts remain broadly constructive on Intuit:

MarketBeat (28 analysts) shows a “Moderate Buy” consensus, with: ^[23]
- Average 12‑month price target around $798
- High target $900, low target $530
- Implied upside of roughly 21% from recent prices
StockAnalysis (18 analysts) lists an average rating of “Strong Buy” and a $811.72 price target — about 23–24% above current levels, with a target range of $700–$880. ^[24]
Benzinga cites a consensus rating of “Overweight” based on 22 analysts, with an average target around $792.76 and recent high targets up to $880. ^[25]

Recent individual moves include:

BMO Capital cutting its target from $870 to $810, but reiterating Outperform, citing strong Credit Karma and QBO ecosystem trends. ^[26]
RBC Capital, Wells Fargo, Evercore ISI, Daiwa and JPMorgan all maintaining Buy/Outperform/Overweight ratings with targets largely in the $800–$875 range, according to aggregated forecast data. ^[27]

Put simply: the Street largely sees Intuit as a high‑quality compounder worth paying up for, but expectations are high and leave less room for execution missteps.

Fundamentals in Context: Revenue, Profitability and Capital Returns

Looking at the broader financial picture:

For fiscal 2025, Intuit generated about $18.83 billion in revenue, up roughly 15.6% from ~$16.29 billion the prior year, while earnings climbed to about $3.87 billion, up 30.6%. ^[28]
The company’s Q4 FY2025 results showed:
- Revenue up 20% to $3.8 billion
- GBS revenue up 18% to $3.0 billion
- Online Ecosystem revenue up 21% to $2.2 billion (26% ex‑Mailchimp)
- Credit Karma revenue up 34% to $649 million for the quarter, and 32% to $2.3 billion for the year. ^[29]

On capital allocation, Intuit has been returning substantial cash to shareholders:

Repurchased about $2.8 billion of stock in fiscal 2025, and $851 million in Q1 FY2026 alone, with more than $4.4 billion still authorized for buybacks. ^[30]
Approved a quarterly dividend of $1.20 per share, a 15% increase versus last year, implying a $4.80 annualized dividend and a yield around 0.7% at current prices, with a payout ratio in the low‑30% range. ^[31]

That combination of double‑digit top‑line growth, expanding margins, and ongoing buybacks and dividend growth is central to the bull case — and a key reason the stock commands a premium valuation.

Key Risks: IRS Direct File, Small‑Business Cycles and High Expectations

Even bullish analysts are quick to outline the main risks:

Competition from IRS Direct File: Benzinga’s analysis highlights the U.S. Internal Revenue Service’s Direct File program as a meaningful threat to TurboTax growth if adoption scales up, potentially pressuring Intuit’s Consumer segment. ^[32]
Small‑business sensitivity: Intuit’s GBS and QuickBooks ecosystems are closely tied to small and mid‑size business activity. A recession or prolonged slowdown in small‑business formation and spending could hit payment volumes and subscription growth. ^[33]
Valuation risk: With a trailing P/E in the mid‑40s, forward P/E near 30x, and PEG ratios near or above 2x, any deceleration in growth — or negative surprise around AI monetization — could trigger a sharp multiple compression. ^[34]
Insider selling optics: The recent wave of insider sales, particularly from founder‑level leadership, may make some investors cautious, even if the underlying reasons are benign. ^[35]

None of these are immediate “red alerts,” but they are pressures to watch against a backdrop of high expectations.

What to Watch Next

For investors tracking Intuit into 2026, a few near‑term catalysts and signals stand out:

Investor Conferences and Messaging
CFO Sandeep Aujla is scheduled to present at the Nasdaq 53rd Investor Conference in London on December 10, where management is likely to field questions on AI monetization, mid‑market expansion, and capital allocation. ^[36]
Adoption of AI Products
Metrics around usage of Intuit Assist, QuickBooks AI agents, and the Intuit Enterprise Suite will be key proof‑points that AI is more than just a buzzword in the story. ^[37]
Tax Season and Direct File
The upcoming tax season will provide real‑world data on how much the IRS Direct File program is impacting TurboTax volumes and pricing power. ^[38]
Macro and Small‑Business Health
Changes in small‑business credit conditions, startup formation and consumer credit trends (especially on Credit Karma) will feed directly into Intuit’s growth profile. ^[39]

Bottom Line

As of December 8, 2025, Intuit stock sits at the crossroads of several powerful forces:

Fundamentally, it’s delivering 18–20%+ revenue growth in key segments, expanding margins, and returning billions to shareholders. ^[40]
Strategically, it’s building what management frames as an AI‑driven financial operating system, with early traction in AI assistants and automated agents across its ecosystem. ^[41]
Market‑wise, large institutional investors are buying aggressively, while insiders are selling heavily, and analysts largely see 20–25% upside over the next year from today’s price — but from a starting point of rich valuation. ^[42]

For investors, the core question heading into 2026 is simple:

Can Intuit grow fast enough — and monetize AI deeply enough — to keep justifying a premium multiple despite competitive and macro headwinds?

How you answer that will likely determine whether INTU looks like a high‑quality compounder at a fair price… or a great business the market already fully appreciates.

Disclaimer: This article is for information and commentary only and does not constitute investment, tax, or financial advice. Always do your own research and consider speaking with a qualified financial advisor before making investment decisions.