PG Stock Snapshot: How Shares Traded on December 11, 2025
Procter & Gamble Company (The) (NYSE: PG) ended Thursday, December 11, 2025, with a modest but important rebound after a bruising start to the month.
- Regular session close: PG finished at $140.76, up 0.67% from Wednesday’s close of $139.82.
- Intraday range: Shares traded between $140.36 and $141.84, on volume of about 11.44 million shares. [1]
- After-hours move: In extended trading, PG nudged slightly higher, changing hands around $140.90–$141.00, adding roughly 0.1–0.2% after the bell. [2]
PG is still trading uncomfortably close to its recent lows. Over the last few sessions, the stock has hovered just above a 52‑week low near $138.14, well below its high around $179.99, putting it firmly in “pulled back blue-chip” territory. [3]
On December 11, broader consumer stocks had a relatively calm day, with MarketWatch noting that peers like Newell Brands and Clorox also posted small gains; PG’s roughly 0.7% advance slotted it in the middle of the staples pack. [4]
The Backdrop: Why PG Has Been Under Pressure
To understand Thursday night’s setup, you have to look at the last couple of weeks.
Hit to a Two‑Year Low After CFO Warning
On December 2, 2025, PG shares sank to their lowest level in about two years after Chief Financial Officer Andre Schulten sounded notably cautious at the Morgan Stanley Global Consumer & Retail Conference. [5]
Key points from his comments:
- He described the U.S. backdrop as “more volatile” than it has been in a long time, highlighting PG’s position as a bellwether for household demand. [6]
- PG saw “significant” declines in both sales volume and value in October, and Schulten said November wasn’t expected to look much better, reflecting nervous, budget‑constrained consumers. [7]
- Comparisons were made tougher by a prior port strike that had encouraged retailers to stockpile inventory, as well as a government shutdown and delayed SNAP benefits, all of which weighed on U.S. category sales. [8]
Investopedia and other outlets pointed out that PG’s broad portfolio—from Tide detergent and Pampers diapers to Dawn and Charmin—makes it a proxy for everyday consumer spending. The combination of softer volumes, macro instability, and price fatigue was enough to push the stock down sharply that day, even though it later trimmed losses into the close. [9]
Three‑Month Slide and Valuation Jitters
The recent bounce on December 11 comes after a rough three-month stretch:
- Zacks research notes that PG has fallen about 11.9% over the last three months, underperforming both the consumer staples sector and the S&P 500. [10]
- Another recent analysis flagged that PG delivered about –15.3% total return over the last year, a rare period of underperformance for the “Dividend King.” [11]
At the same time, PG still doesn’t look outright cheap on some traditional yardsticks:
- Zacks pegs PG’s forward P/E around 19–21x, modestly above the industry average near 17–19x, with a PEG ratio north of 4, implying investors are paying a premium for relatively modest earnings growth. [12]
- A relative-valuation model from ValueInvesting.io estimates PG’s peer-based fair value near $128–$129, about 9% below the current price around $140–141. [13]
That tension—quality franchise, but not obviously cheap—is exactly what’s driving the bull vs. bear debate heading into Friday’s session.
Fundamentals: Earnings Beat, Restructuring and Tariffs
Despite the share-price weakness, PG’s recent fundamentals haven’t fallen apart. The story is more about slowing growth and rising risks than about outright deterioration.
Q1 FY 2026: Earnings Beat, Modest Growth
PG’s latest major update came on October 24, 2025, when it reported fiscal Q1 2026 results:
- EPS: $1.99 vs. $1.90 consensus, a positive surprise of roughly 5%.
- Revenue: $22.4 billion vs. $22.18 billion expected. [14]
- Organic sales: Up about 2% year over year, with EPS up around 3%. [15]
Management also:
- Reaffirmed full‑year FY 2026 guidance for 0–4% organic sales growth and up to 4% core EPS growth, despite macro and cost headwinds. [16]
- Highlighted free cash flow productivity of about 102%, underscoring the company’s ability to translate profits into cash. [17]
Restructuring: Up to 7,000 Job Cuts
To protect margins and fund investments, PG has launched a major restructuring program:
- The company is targeting up to 7,000 reductions in non‑manufacturing roles, aiming to streamline overhead and reinvest in innovation and productivity. [18]
That move, combined with prior brand rationalization (exiting dozens of non-core labels in recent years), is meant to keep PG leaner as growth cools.
Tariff Headwinds vs. $15 Billion Shareholder Return
A fresh Zacks/Nasdaq analysis on December 10, 2025 framed the next leg of the story around tariffs and capital returns: [19]
- PG plans to return around $15 billion to shareholders in fiscal 2026:
- Roughly $10 billion in dividends
- About $5 billion in share repurchases
- At the same time, management now expects about $500 million in pre‑tax tariff costs in FY 2026. Some tariff exemptions and the removal of retaliatory duties have reduced the earlier hit, but it remains a material drag on margins.
- The company is trying to offset those headwinds through:
- Selective price increases, leaning on strong brands and relatively inelastic demand in categories like fabric care and baby care
- Productivity gains and supply-chain efficiency, supported by the restructuring program
Zacks notes that PG’s fiscal 2026 and 2027 EPS are forecast to grow just 2.6% and 5.5%, respectively, and that the stock trades at a forward P/E of about 19.4x vs. 17.6x for its industry, while carrying a Zacks Rank #3 (Hold). [20]
In other words: solid, but not spectacular growth at a still‑premium valuation.
Wall Street’s Take: “Dividend King on Sale” or Still Too Pricey?
There’s a genuine split in opinion going into the December 12 session.
Consensus Targets: Upside on Paper
Analyst aggregates broadly agree that PG has upside over a 12‑month horizon:
- ValueInvesting.io:
- Average 12‑month target:$172.19
- Implied upside:≈22% from around $140.76
- Range: $146.90–$195.30
- Consensus recommendation:BUY, based on 35 analysts (13 Hold, 15 Buy, 7 Strong Buy). [21]
- Investing.com / InvestingPro:
- Average target: about $168.7
- Upside: roughly 20%
- PG trades at about 19.8x earnings, 6.2x book, and 3.8x trailing sales, with a 3% dividend yield. [22]
- TipRanks:
- Average target: around $169.06 (≈22% upside)
- Consensus:“Moderate Buy”
- Hedge funds: Net increase of ~483,000 shares last quarter
- Insiders: About $5 million of net share sales in the last three months
- Technical profile:Negative, with a roughly –18.3% 12‑month price change, even before the latest bounce. [23]
So on one side you have valuation‑driven bulls, including recent pieces on Seeking Alpha describing PG as a “Dividend King… on sale” after the pullback, pointing to tax‑loss selling and fear around tariffs as possibly overdone. [24]
Skeptics: Premium Multiple, Modest Growth
On the other side, more cautious voices highlight that:
- PG’s earnings and revenue are expected to grow only around 3–6% annually over the next couple of years—slower than both the broader U.S. market and many growth stocks. [25]
- Simply Wall St notes that PG’s forecast 3.2% EPS growth and 3.1% revenue growth lag estimates for the wider U.S. market, where earnings growth is seen above 16% and revenues above 10%. [26]
- Value‑based screens even suggest the stock might be over fairly valued on P/E relative to peers, with one relative-valuation model putting PG’s P/E‑based “fair value” ~$128, below its current price. [27]
Zacks’ recent “Procter & Gamble Drops 11.9% in 3 Months: Buy the Dip or Stay Wary?” piece (summarized via FinViz) effectively lands in the middle, maintaining a Hold rating while flagging that PG still trades at a premium forward P/E and PEG ratio versus its consumer staples peers. [28]
Dividend and Buyback Story: Why Income Investors Still Care
Even after the selloff, income investors remain glued to PG.
- PG currently pays an annualized dividend of about $4.23 per share, equating to a yield around 3.0% at current prices. [29]
- StockInvest’s dividend table shows four 2025 payouts, including $1.06 per share declared in October (ex‑date October 24, paid November 17). [30]
- PG has paid a dividend for over 130 consecutive years and has raised it for roughly 68 straight years, placing it firmly in the elite “Dividend King” category. [31]
Layer on top the $15 billion total capital return plan for FY 2026—split between dividends and buybacks—and the cash‑return profile remains one of the major supports for the stock, even as growth expectations cool. [32]
Technical Picture: Short-Term Levels and Friday’s Setup
For traders eyeing Friday, December 12, 2025, the technicals are especially relevant.
Support, Resistance and Volatility
Technical service StockInvest.us, which updated its PG outlook after Thursday’s close, highlights several key levels: [33]
- Close on Dec 11:$140.74 (their data rounding), up 0.66% from the prior close.
- Short-term support:
- Primary support from accumulated volume at $139.82
- Additional support near $139.63 and $138.34 (recent low and 52‑week low).
- Short-term resistance:
- First major resistance around $145.86, with further levels near $146.98–$146.99.
- 14‑day Average True Range (ATR): Suggests a typical daily swing around 1.8–1.9%.
For Friday, December 12, StockInvest’s model projects: [34]
- Expected opening price: about $140.97
- Modelled intraday range: approximately $139.47 to $142.01, assuming a “normal” ATR‑based move
They characterize PG as:
- A “Sell candidate”, with several negative technical signals and a falling trend, despite the latest bounce.
- Nonetheless, because the stock is closer to support (around $139.82) than to overhead resistance (around $145.86), their system views the intraday risk/reward as attractive for nimble traders if support holds. [35]
Meanwhile, Investing.com’s technical dashboard still frames PG’s daily signal as “Strong Sell”, underscoring that downward momentum has not yet fully reversed. [36]
Ownership Flows: What Insiders and Institutions Are Doing
Ownership data around December 11 offers extra context for sentiment.
Congressional Buying
A December 11 MarketBeat report flagged that U.S. Representative Richard McCormick (R‑GA) disclosed a purchase of PG shares: [37]
- On November 5, McCormick bought between $1,001 and $15,000 worth of PG stock, along with similarly sized purchases in several other large‑cap stalwarts like PepsiCo, Berkshire Hathaway, Costco, and Microsoft.
- The article also reiterates PG’s “Moderate Buy” analyst consensus, an average target around $171.40, and its approximately 3% dividend yield. [38]
While small in dollar terms relative to PG’s scale, such moves often get attention because they highlight how politicians are positioning in defensive blue chips.
Big Institutions: Slight Trimming, Still Heavily Invested
Another December 11 MarketBeat piece highlighted The Manufacturers Life Insurance Company, which: [39]
- Trimmed its PG stake by about 0.6% in the latest quarter, selling 11,860 shares.
- Still held about 1.99 million PG shares, valued around $317 million, representing roughly 0.08% of the company.
- The article notes that Vanguard, Geode, Norges Bank and Northern Trust all hold large positions and that about 65.8% of PG’s stock is owned by institutions and hedge funds. [40]
Insider & RSU Activity
Separately, a recent Form 4 filing shows that director Joseph Jimenez received 341 shares of PG as restricted stock units on December 9, 2025, under the company’s incentive plan, a routine compensation grant rather than an open‑market buy or sell. [41]
TipRanks also tracks about $5 million of net insider share sales over the past three months, which, while not dramatic for a company of PG’s size, leans slightly toward light insider profit‑taking rather than aggressive insider accumulation. [42]
How the Broader Market Is Reacting to PG
PG’s moves this week have also swung the Dow Jones Industrial Average, where it’s a key component:
- On December 8, MarketWatch reported that PG’s 2.9% intraday drop alongside Nike helped pull the Dow about 258 points lower, showcasing PG’s weight in the index. [43]
- The next day, December 9, another MarketWatch update highlighted PG as one of the leaders in a 132‑point Dow rebound, with the stock up around 1.2% intraday. [44]
This volatility at a normally steady consumer giant helps explain why so many macro‑focused investors are watching PG as a read‑through for consumer health and tariff policy, not just as a dividend play.
What to Watch Before the Bell on December 12, 2025
Heading into Friday’s U.S. session, here are the key things traders and investors may want to monitor:
- Price Action Around Support (~$139.80)
- PG is sitting just above key support lines modelled around $139.82 and not far from its recent low near $138.17.
- A decisive break below that area could signal that the downtrend is resuming despite Thursday’s bounce, while holding above it might encourage short‑term dip‑buyers. [45]
- Follow‑Through After the Modest After‑Hours Gain
- After-hours trading saw PG edging toward $141. Watch whether the stock builds on that strength in pre‑market trading or quickly gives it back, which would hint at continued hesitancy. [46]
- Macro Headlines on the Consumer and Tariffs
- Any new data on U.S. consumer spending, employment, or inflation could hit PG hard, given the CFO’s comments about volatile demand and category declines. [47]
- Likewise, any fresh noise on tariffs or trade negotiations could impact sentiment, especially after Zacks highlighted a $500 million tariff bill still expected in FY 2026. [48]
- Rate of Analyst and Media Narrative Shifts
- Over just a few days, we’ve seen:
- If the tone shifts more clearly in either direction—from “Hold” to “Buy” or toward more downgrades—that could set the tone not just for Friday, but for the rest of December.
- Dividends and Upcoming Earnings Date
- PG’s next earnings report is currently expected late January 2026 (variously flagged as January 22–28 across data providers), which means market participants have a few more weeks of macro‑driven trading before fresh guidance. [52]
- With a ~3% dividend yield and a long history of steady increases, any additional pullback could make the stock increasingly interesting to income investors—but only if they are comfortable with the slower growth and tariff‑related uncertainty. [53]
Bottom Line
After the bell on December 11, 2025, Procter & Gamble’s stock is trying to stabilize near recent lows, closing around $140.8 and inching higher in after‑hours trading. The underlying company is still generating dependable cash, raising its dividend, and planning a $15 billion capital‑return program, but investors must weigh that against:
- Slowing volume growth and cautious consumers
- Tariff and cost headwinds
- A valuation that’s only moderately cheaper after the selloff
For long‑term, dividend‑oriented investors, PG looks like a high‑quality franchise in a temporarily unfriendly tape. For short‑term traders eyeing Friday’s open, the focus is likely to stay on support around $140, ATR‑based volatility near 2%, and whether buyers step in ahead of the weekend.
References
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