Salesforce, Inc. (NYSE: CRM) ended Tuesday’s session modestly lower and edged down slightly in after-hours trading—setting up a “watch-the-headlines” kind of morning for investors heading into a holiday-shortened Wednesday.
CRM closed at $263.43, down 0.45%, after trading between $260.52 and $264.24 during the regular session. In after-hours trading, shares were around $263.00 (down 0.16%) as of early evening. 1
That muted post-market move doesn’t mean “nothing happened,” though. Today’s flow of company updates, analyst commentary, and macro headlines kept Salesforce in the conversation—especially around its AI strategy and what several research notes frame as a potential “2026 comeback” setup.
Below is what mattered after the bell on December 23, 2025, and what to keep front-of-mind before markets open Wednesday, December 24, 2025.
Salesforce stock after the bell: a quiet tape, but active headlines
The after-hours action has been relatively calm so far, which is notable given the amount of Salesforce-related commentary circulating today. 1
Two context points help explain why the price may look “sleepy” even as headlines are active:
- Holiday liquidity is thinning. CRM traded about 4.28 million shares today versus a 30-day average volume of ~8.56 million—a sign that fewer participants are at the wheel this week, which can both mute “normal” reactions and sometimes amplify sudden ones. 1
- Tomorrow is a shortened session. U.S. markets close early on Christmas Eve (Dec. 24), which often shifts positioning activity into today’s close and tomorrow’s opening hour. 2
Today’s key Salesforce news: Regrello integration shows up in an equity awards filing
One of the most concrete company updates Tuesday was Salesforce’s announcement that it granted equity awards to Regrello employees under its inducement equity incentive plan.
- Salesforce said it granted 222,453 restricted stock units (RSUs) to 55 employees who joined Salesforce “in connection with the acquisition of Regrello.” 3
- The RSUs vest over four years, with a standard front-end vesting schedule followed by quarterly vesting. 3
Why it matters for CRM stock: this isn’t an earnings catalyst by itself, but it is a signpost that integration work is moving forward following the Regrello deal. Salesforce previously noted it completed its acquisition of Regrello on Oct. 1, 2025, so investors tend to watch for signals on retention, integration pace, and product roll-in—especially when AI/workflow automation is part of the strategic narrative. 4
Another Salesforce headline today: Agentforce adoption story in India via Garuda Aerospace
Salesforce also published a customer-focused update highlighting a collaboration with Garuda Aerospace, a Chennai-based drone manufacturer, to transform its customer lifecycle experience.
Salesforce said Garuda will leverage Agentforce Sales and Agentforce, and pointed to the effort supporting Garuda’s expansion into Southeast Asia and Africa. Salesforce also referenced the recent release of Agentforce 360 as part of the broader toolset. 5
Why it matters for the stock: Salesforce’s 2025 narrative has been dominated by whether its AI products are translating into repeatable, scaled monetization. Customer adoption case studies like this don’t settle that debate—but they add “proof points” that the product is getting deployed beyond pilot-stage conversations.
Analyst forecasts and research notes circulating today: “2026 comeback” language is getting louder
A cluster of commentary published today leans into a similar theme: Salesforce as a laggard-turned-comeback candidate if AI execution improves and revenue growth re-accelerates.
Evercore’s 2026 picks include Salesforce
A GuruFocus write-up referencing an Evercore client note describes Salesforce as a potential “comeback story,” pointing to improving momentum tied to its AI push and the possibility of revenue growth re-accelerating, while also noting valuation support via a “relatively low free cash flow multiple.” 6
TipRanks similarly summarizes Evercore’s stance, framing Salesforce as regaining support as its AI focus improves and citing increasing traction for Agentforce in vertical use cases (notably in life sciences). 7
BTIG “Buy” initiation keeps echoing through the tape
A widely-circulated recap of BTIG’s initiation reiterates a Buy rating and a $335 price target, centered on the view that the market may be undervaluing Agentforce momentum and Salesforce’s “second act” in AI. 8
Investors should treat that as analyst opinion—but it’s relevant because it can influence short-term sentiment in thin holiday trading.
Technical and positioning-style analysis: bullish signals vs. “washed out” framing
Two analysis pieces published today highlight technical and positioning narratives:
- MarketBeat points to a bullish moving-average crossover setup and argues the stock could be positioned for further strength into 2026 if momentum persists. 9
- A Barchart column calls Salesforce “washed out” relative to prior highs, while noting a recent rebound and citing the idea that improving AI execution could support a turnaround narrative into 2026. 10
Taken together, these pieces help explain why CRM can be only slightly down on the day yet still attract significant “what’s next” attention: the debate has shifted from whether AI matters to whether Salesforce can monetize it fast enough to change the growth trajectory.
A quiet but notable filing: Form 4 insider report filed today
Salesforce-related insider activity also surfaced via a Form 4 filing dated Dec. 23, 2025, tied to restricted stock units and related mechanics (including vesting schedule language typical of equity compensation programs). 11
Why it matters: Form 4s are common and often routine, but in slow weeks they can become part of the day’s “why is the stock moving?” conversation—especially for large-cap tech names.
The macro backdrop today: consumer confidence weakened into year-end
Salesforce is a large-cap enterprise software stock, and on many days it trades as much on macro + risk appetite as on company headlines.
On Tuesday, U.S. consumer confidence declined in December, with the Conference Board index falling to 89.1, and Reuters reported concerns around employment and income expectations as factors. Reuters
AP also reported the same 89.1 reading and highlighted tariffs and inflation among recurring consumer concerns. 12
Even though Salesforce is not a consumer company, macro sentiment can influence:
- enterprise IT budget narratives,
- valuation multiples across software,
- and short-term positioning going into year-end.
What to know before the stock market opens tomorrow (Wednesday, Dec. 24, 2025)
With CRM little changed after hours, the “tomorrow morning” checklist is less about a single headline and more about structure: the calendar, the tape, and the liquidity.
1) Tomorrow is a Christmas Eve early close
The New York Stock Exchange and Nasdaq close early at 1:00 p.m. ET on Wednesday, Dec. 24, 2025. New York Stock Exchange+1
Bond markets also typically run on an early-close schedule (often 2:00 p.m. ET), and SIFMA’s holiday guidance reflects an early close on Dec. 24. 13
What that means for CRM:
- Expect lighter volume and potentially more exaggerated moves if any unexpected headline hits.
- Watch the first 60–90 minutes after the open more closely than usual; price discovery often gets compressed.
2) Watch the 8:30 a.m. ET jobless claims release
Market calendars flag initial jobless claims for the week ended Dec. 20 as a key data point scheduled for 8:30 a.m. ET on Dec. 24. 14
Why Salesforce investors should care: jobless claims can shift rate expectations and risk appetite quickly—especially in a thin session—moving high-multiple software names even without CRM-specific news.
3) Keep an eye on “AI monetization” headlines—Agentforce is still the core debate
Even when the day’s news is about equity awards or customer wins, Salesforce’s stock narrative continues to orbit the same question: Is Agentforce (and Salesforce’s broader AI stack) translating into durable ARR and re-accelerating revenue?
Earlier this month, Reuters reported Salesforce raised its fiscal-year forecast as AI adoption picked up, highlighting Agentforce and Data offerings as contributors to growth. Reuters
That context matters because it shapes how investors interpret today’s adoption stories and analyst notes.
4) Know the basic valuation and range markers investors reference
Into tomorrow’s open, investors often anchor on quick “dashboard” metrics:
- Market cap: about $246.83B
- P/E: about 35.12
- Dividend yield: about 0.63%
- 52-week range:$221.96 to $367.09 15
These don’t predict tomorrow’s move, but they are the shorthand many desks use when comparing CRM against other large-cap software names in end-of-year positioning.
5) Expect “research recap” content to keep flowing
The Evercore/BTIG-style narrative is the kind of thing that can remain in circulation for days (and gets reposted heavily during holiday weeks). That can keep CRM on scanners even without a fresh company catalyst. 6
Bottom line for CRM stock tonight
Salesforce stock’s after-hours move on Dec. 23, 2025 is modest—but the information flow is not.
Going into tomorrow’s open, the highest-signal items are:
- the holiday-shortened session structure, 2
- the 8:30 a.m. ET jobless claims print, 14
- and whether “AI execution / Agentforce monetization” continues to gain credibility through customer deployments and analyst positioning. 5
If you want, I can also produce a tighter “morning briefing” version of this article (250–400 words) for a premarket push notification—still without charts, images, or a meta description.
