Starbucks Corporation (NASDAQ: SBUX) ended Tuesday, December 23, 2025 (23.12.2025) on a sour note, slipping while the broader market pushed higher. The stock closed at $83.86, down about 2.68% in regular trading, and hovered near $83.93 in after-hours trading, essentially flat versus the close—an early sign that investors aren’t yet chasing the dip heading into a holiday-shortened session. [1]
With Christmas Eve trading on Wednesday, December 24, 2025 set to feature an early close at 1:00 p.m. ET, the next session is less about long, trend-defining price discovery—and more about headline sensitivity, liquidity conditions, and any surprise macro data that hits before the opening bell. [2]
Below is what investors should know about Starbucks stock after the bell today (Dec. 23) and what matters most before the market opens tomorrow (Dec. 24).
Starbucks stock price today: the key numbers after the closing bell
Regular-session finish (Tuesday, Dec. 23, 2025):
- Close: $83.86 (about -2.68%) [3]
- Day range: roughly $83.38 to $86.14 [4]
- Volume: about 9.49 million shares [5]
After-hours (post-close):
- After-hours price: about $83.93 (roughly +0.08% vs. the regular close) [6]
- After-hours range: roughly $83.78 to $84.03 [7]
Where SBUX sits in its recent range:
- 52-week high/low:$117.46 / $75.50 [8]
- 50-day moving average (reference point): about $84.47, putting Tuesday’s close slightly below that level [9]
Takeaway: Tuesday’s drop was meaningful, but the lack of an after-hours follow-through suggests the selloff wasn’t triggered by a single blockbuster company headline after the close.
Why Starbucks fell today even as the market rose
The most important context for Tuesday’s move: Starbucks slid on a day when the market was broadly higher.
MarketWatch’s end-of-day roundup showed the S&P 500 up 0.46% and the Dow up 0.16%, while Starbucks dropped about 2.68%. [10]
Barron’s also flagged that U.S. stocks continued their late-year push, with the market’s attention turning toward the seasonally watched “Santa Claus rally” window—though trading volume has been unusually light into the holidays. [11]
So what likely drove SBUX lower on the day?
1) Consumer-facing names remain sensitive to demand signals
A notable macro headline on Tuesday: U.S. consumer confidence weakened in December, according to the Conference Board data reported by Reuters, reflecting greater concern about jobs and income. [12]
AP also highlighted the same report, noting the index fell to 89.1 and that the expectations component stayed at a level often associated with recession-risk signaling. [13]
Starbucks isn’t a discretionary luxury item in the traditional sense, but it is a high-frequency consumer purchase—and the stock tends to react to any narrative that spending could soften or become more value-driven.
2) Holiday liquidity amplifies moves
Late-December sessions can exaggerate price swings because fewer participants are active. Barron’s noted unusually low volumes in the market recently. [14]
That matters for Starbucks because even routine sector rotation can look dramatic when liquidity thins out.
3) Investors are still debating the valuation versus the turnaround story
A Barron’s piece published Tuesday framed Starbucks as one of several consumer names that bounced in 2025 and now has to “prove” the market right in 2026—citing expectations for same-store sales growth and revenue growth next year and noting the stock’s valuation multiple. [15]
In other words: when the market is optimistic, Starbucks can trade like a comeback story; when sentiment wobbles, the stock can reprice quickly.
Today’s Starbucks-related news and narrative investors are weighing
While Tuesday did not appear to feature a single dominant, company-issued catalyst after the close, there are several active storylines that form the backdrop for SBUX moves—and they help explain why investors may be cautious about buying aggressively into year-end.
Labor: the strike headline risk remains “live”
Reuters reported earlier this month that Starbucks Workers United expanded an ongoing strike, calling it the longest work stoppage in the company’s history and describing how it has spread across cities and stores while the union presses for a labor contract. [16]
Local reporting on Dec. 23 also continued to document additional walkouts tied to the broader strike effort. [17]
Even if Starbucks argues operational impact is limited, labor uncertainty can influence:
- near-term store operations and customer experience,
- cost assumptions (wages, staffing, scheduling),
- and the “multiple” investors are willing to pay during a turnaround.
Technology and operations: Starbucks is doubling down on store efficiency
One of the most concrete recent corporate developments: Starbucks named Anand Varadarajan (former Amazon exec) as EVP and Chief Technology Officer, effective January 19, 2026—a move Reuters linked to CEO Brian Niccol’s store-tech revamp and labor-efficiency push. [18]
Niccol also addressed the hire directly in a public message posted by Starbucks. [19]
For investors, the CTO move matters because Starbucks’ turnaround case increasingly relies on operational execution:
- faster throughput,
- better labor deployment,
- smoother mobile ordering and digital experience,
- and more consistent in-store service.
Strategic focus and 2026 expectations
Barron’s emphasized that markets are setting a higher bar for consumer names into 2026, and it cited analyst expectations for Starbucks’ growth metrics next year. [20]
That’s important going into a holiday-shortened session: if investors believe 2026 expectations are already “priced in,” dips may be bought selectively rather than broadly.
Analyst forecasts for Starbucks stock: what Wall Street expects now
“Forecasts” around SBUX right now are less about day-to-day price calls and more about where analysts see fair value over the next 12 months and whether the turnaround is strengthening.
Here’s how major tracking services currently frame Starbucks’ analyst consensus:
- MarketWatch analyst estimates: average recommendation “Overweight” and an average target price around $94.62 (based on dozens of analyst ratings). [21]
- Zacks price target summary: average target around $92.48 (with a wide range between low and high targets). [22]
- MarketBeat consensus: average target around $101.44 (also based on multiple analysts). [23]
Why those numbers matter tomorrow: In a thin, holiday session, traders often lean on “known” reference points—like consensus targets, key moving averages, and recent lows/highs—to frame quick decisions.
The big message from the range of targets: analysts are not unanimous, but many still see upside from the low-to-mid $80s—provided execution holds and the consumer backdrop doesn’t deteriorate.
The calendar: what to watch before the market opens tomorrow (Dec. 24, 2025)
Wednesday is not a typical trading day. Two things dominate the setup:
1) The market is open—but it closes early
The NYSE and Nasdaq will close early at 1:00 p.m. ET on Wednesday, Dec. 24, 2025, and markets are closed on Dec. 25. [24]
Implication for Starbucks stock:
- Expect lighter volume and potentially wider bid-ask spreads.
- Moves can look “bigger” than the news flow would normally justify.
- Reaction windows are shorter—morning headlines can matter more.
2) Jobless claims hit at 8:30 a.m. ET (moved because of the holiday)
The U.S. Department of Labor’s schedule shows the weekly unemployment insurance claims release will be published Wednesday, Dec. 24, 2025 at 8:30 a.m. ET (instead of the usual Thursday cadence because Christmas Day is a federal holiday). [25]
MarketWatch’s economic calendar also lists initial jobless claims for Wednesday morning. [26]
Why it matters for SBUX:
- Starbucks is a consumer-facing brand; labor-market data can influence perceptions of spending resilience.
- The market’s current debate about growth vs. inflation makes labor indicators especially “tradable” in the premarket.
What to know before the open: a practical SBUX checklist
Heading into Wednesday’s open, here are the most actionable things to monitor if you’re tracking Starbucks stock:
- Premarket price action vs. $83–$84: After-hours was essentially flat near $83.93; a sharp premarket move would suggest a new catalyst emerged overnight. [27]
- Macro headlines tied to the consumer: Tuesday’s consumer confidence drop is fresh in investors’ minds, and any follow-up commentary could sway sentiment toward consumer brands. [28]
- Any strike escalation headlines: labor updates can hit locally and spread quickly, and low-liquidity sessions tend to amplify reactions. [29]
- Holiday session structure: early close means less time for “dip buyers” and “late-day reversals” to appear. [30]
- Where the stock sits in its 52-week range: with the 52-week low at $75.50 and high at $117.46, investors may gauge whether $83–$84 looks like value—or a sign the market is discounting more risk. [31]
Bottom line for Starbucks stock heading into Christmas Eve trading
Starbucks stock fell sharply on Dec. 23 to $83.86, but after-hours trading stayed calm, suggesting no immediate second shock after the close. [32]
The bigger story isn’t a single headline—it’s the intersection of:
- a holiday-thinned market,
- a still-debated turnaround and valuation,
- ongoing labor negotiations/strike risk,
- and a consumer backdrop that just got a bit shakier after December confidence data. [33]
For Wednesday, the playbook is simple: watch 8:30 a.m. ET jobless claims, respect the 1:00 p.m. ET early close, and treat any outsized SBUX swings with extra caution—because in a shortened session, liquidity can matter as much as fundamentals. [34]
Note: This article is for informational purposes only and is not investment advice.
References
1. www.marketwatch.com, 2. www.nyse.com, 3. www.marketwatch.com, 4. finance.yahoo.com, 5. finance.yahoo.com, 6. public.com, 7. public.com, 8. investor.starbucks.com, 9. finance.yahoo.com, 10. www.marketwatch.com, 11. www.barrons.com, 12. www.reuters.com, 13. apnews.com, 14. www.barrons.com, 15. www.barrons.com, 16. www.reuters.com, 17. www.whqr.org, 18. www.reuters.com, 19. about.starbucks.com, 20. www.barrons.com, 21. www.marketwatch.com, 22. www.zacks.com, 23. www.marketbeat.com, 24. www.marketwatch.com, 25. oui.doleta.gov, 26. www.marketwatch.com, 27. public.com, 28. www.reuters.com, 29. www.reuters.com, 30. www.nyse.com, 31. investor.starbucks.com, 32. www.marketwatch.com, 33. www.barrons.com, 34. oui.doleta.gov
