Amazon Stock (AMZN) News, Forecasts, and Analyst Targets for Dec. 24, 2025

December 24, 2025 — Amazon.com, Inc. (NASDAQ: AMZN) is trading in a holiday-shortened Christmas Eve session, with U.S. equity markets scheduled to close at 1:00 p.m. ET (and closed Christmas Day). ^[1]

With liquidity thinner than usual, investors are using today’s quiet tape to reassess a familiar set of drivers for Amazon stock: AWS growth and AI monetization, the company’s massive infrastructure spending cycle, and a cluster of bullish Wall Street price targets clustered near $300—despite a stock that has spent months consolidating rather than breaking out. ^[2]

Below is what’s moving sentiment around Amazon stock on 24.12.2025, plus the latest forecasts and analyses shaping expectations into early 2026.

Amazon stock price today: where AMZN stands on Dec. 24, 2025

Amazon shares are hovering around $232 in early trading on Wednesday, after a strong finish to Tuesday’s session. ^[3]

Recent price context matters for how analysts and traders are framing the setup:

Tuesday, Dec. 23 close: about $232.14, up ~1.62% on the day. ^[4]
Year-to-date: AMZN is up roughly mid-single digits in 2025 (around ~5–6%, depending on the data source), trailing stronger “Big Tech” winners this year. ^[5]
52-week range: roughly $161.38 (April low) to $258.60 (early November high), leaving the stock ~10% below its recent peak. ^[6]
Market cap: roughly $2.5T at current levels. ^[7]

That “up from the April lows, but still below the November high” pattern is central to today’s most-read AMZN analysis: Amazon looks constructive on the longer-term chart, but it hasn’t yet delivered the kind of follow-through that turns bullish forecasts into a sustained trend. ^[8]

The biggest AMZN story on Dec. 24: the market is watching AI spending returns

The dominant narrative into year-end isn’t only Amazon-specific—it’s AI spending discipline across mega-cap tech.

A Reuters year-end outlook published today argues that AI investment, corporate profits, and potential Fed rate cuts are key supports for 2026—but that investor confidence increasingly depends on whether AI capital spending translates into durable earnings growth. ^[9]

That theme lands directly on Amazon because the company is one of the largest AI infrastructure spenders in the market—and it’s raising capital and announcing projects that reinforce how big the cycle is:

Reuters reported Amazon expected capital expenditure around $125 billion in 2025, with more spending expected beyond that, tied to AI infrastructure. ^[10]
Amazon has also leaned on debt markets again, with Reuters reporting a $15 billion U.S. bond raise—the first in about three years—amid AI infrastructure expansion across Big Tech. ^[11]

For AMZN shareholders, this sets up the core debate heading into 2026:

Bull view: spending now locks in multi-year AWS growth and margin expansion.
Bear view: spending is so large that markets will demand proof of payoff—faster AWS growth, better operating leverage, and resilient free cash flow.

Today’s AMZN forecasts: why analysts keep circling a $300 price target

Two widely shared pieces of analysis dated Dec. 24, 2025 capture the current “disconnect” around Amazon stock:

Investing.com (published 12/24/2025) highlights that multiple firms have reiterated bullish views and price targets around $300–$305, including updates cited from BMO, Cowen, and JPMorgan—even while the stock trades in a tight range. ^[12]
StockAnalysis’ consensus snapshot shows why the $300 level keeps appearing: the median analyst target is $300, with an average target around $284.7 and a high target around $340 (low around $195). ^[13]

Other consensus trackers published or refreshed around today’s date push the average target closer to the upper end of the range:

MarketBeat lists AMZN as a “Moderate Buy” with a consensus target around $295.50. ^[14]
TipRanks frames Amazon as having roughly high-20% upside potential over the next 12 months based on its dataset and highlights an example upgrade: Bank of America’s analyst lifted a target to $303. ^[15]

The takeaway for readers is less “one target is right” and more that Wall Street clustering near $285–$300+ reflects a shared belief that Amazon’s earnings power can expand—if AWS and higher-margin segments do what analysts expect.

Why the stock “feels stuck”: what today’s analysis says the market needs next

One of the clearest explanations for the stock’s muted action—despite bullish notes—is that the market is waiting for evidence, not more forecasts.

The Dec. 24 analysis published via Investing.com argues Amazon’s trading range reflects a market that isn’t bearish enough to sell aggressively, but also isn’t willing to chase the stock higher without clearer confirmation (for example, margin durability and sustained earnings power). ^[16]

That framing matches what traders tend to watch going into a new year:

Does AWS re-accelerate and sustain it?
Do operating margins expand even with heavy AI capex?
Does Amazon’s advertising engine keep growing as a high-margin contributor?
Do large AI-related deals convert into visible revenue and backlog strength?

Amazon has delivered evidence before: in its Q3 2025 earnings release (Oct. 30, 2025), the company reported AWS revenue of $33.0 billion (+20% year-over-year) and net sales of $180.2 billion (+13%), alongside details of special charges and investment-related items. ^[17]
But markets typically want to see repeatable proof points across multiple quarters—especially when the AI infrastructure bill is climbing.

The bull catalysts investors are citing today: AI deals, chips, and data centers

1) OpenAI + AWS: the headline that keeps resurfacing

In mid-December, Reuters reported Amazon was in talks to invest about $10 billion in OpenAI, in a discussion described as fluid, and that OpenAI could use Amazon’s AI chips. ^[18]

That story matters because Reuters also reported OpenAI signed a $38 billion deal to buy cloud services from Amazon in November—an eye-catching number that, if realized over time, would be a major AWS demand signal. ^[19]

TipRanks’ analysis published today explicitly links the BofA $303 target to this OpenAI narrative and to Amazon’s Trainium chip strategy. ^[20]

2) Amazon reshuffles leadership to unify AI models, chips, and quantum

Reuters reported Amazon is reorganizing its AI efforts, elevating long-time executive Peter DeSantis to lead a group spanning AI models, custom silicon (including Trainium and Graviton), and quantum initiatives—part of a broader push to compete more aggressively with Microsoft and Google. ^[21]

For equity analysts, that move is often read as a “focus” signal: unify the stack, speed up product cycles, and create a clearer line from R&D to revenue.

3) The infrastructure super-cycle is real—and Amazon is leaning into it

Amazon’s recent project announcements underscore why AWS remains the centerpiece of the AMZN bull thesis:

Reuters reported Amazon would invest up to $50 billion to expand AI and supercomputing capacity for AWS U.S. government customers, adding nearly 1.3 gigawatts of capacity across specialized government cloud regions, with work expected to break ground in 2026. ^[22]
Reuters also reported Amazon plans to invest about $15 billion in Northern Indiana data center campuses, adding 2.4 gigawatts of capacity, in a separate initiative. ^[23]

Those numbers are enormous—and they feed directly into the biggest forecast question: can AWS turn this spending into a stronger multi-year growth arc without eroding profitability?

The risks investors are weighing on Dec. 24: costs, competition, and execution

Even in a bullish analyst environment, AMZN has several live risk lines that matter for Google News/Discover readers tracking the stock:

Cloud pricing and “AI workload sticker shock”

A Business Insider report this week said Capital One has been evaluating AWS alternatives due to concerns about rising AI-related cloud costs, reflecting a broader enterprise trend toward multi-cloud and specialized providers for certain AI workloads. ^[24]

This is not necessarily an “AWS is losing” story—but it’s a reminder that AI demand growth can come with pricing pressure, optimization efforts, and churn risk in specific accounts.

Operational and regulatory overhangs still exist

Reuters reported Amazon’s autonomous-vehicle unit Zoox is recalling 332 vehicles in the U.S. over a software issue, though it also noted the fix had been deployed. ^[25]
On the regulatory front, the FTC’s official refunds page notes that eligible consumers may receive Amazon refund emails between Nov. 12, 2025 and Dec. 24, 2025, keeping attention on subscription and consumer-protection scrutiny. ^[26]

Cost control is part of the story, too

Reuters previously reported Amazon was targeting as many as 30,000 corporate job cuts (per sources), a move framed in part as an attempt to offset long-term AI investments and capture productivity gains. ^[27]

What to watch next for Amazon stock heading into 2026

With Christmas and year-end liquidity effects in play, the next “real” AMZN catalyst is likely earnings—and the calendar is still fluid.

Amazon’s Investor Relations events page currently shows past earnings calls (with Q3 2025 on Oct. 30) and does not yet present a confirmed Q4 2025 earnings date. ^[28]
Meanwhile, multiple market calendars estimate a late-January to early-February window (several point to Feb. 5, 2026, but note it may be unconfirmed/algorithmic). ^[29]

In practical terms, the next quarter’s narrative will likely hinge on:

AWS growth and AI backlog signals
Operating margin trend (especially in North America retail and AWS)
Capex trajectory and any guidance on pace/returns
Updates on major AI partnerships and custom silicon adoption

Bottom line on AMZN for Dec. 24, 2025

On a day when the market is focused on year-end positioning and AI’s 2026 payoff, Amazon stock sits at the center of the “AI spending vs. AI returns” debate. ^[30]

Wall Street’s message in today’s forecasts is clear: many analysts still see a path to $285–$300+ over the next 12 months, but the stock’s range-bound action suggests investors want the next leg of proof—AWS acceleration, margin durability, and clearer visibility into how today’s infrastructure build converts into tomorrow’s earnings power. ^[31]

This article is for informational purposes only and is not financial advice.