NEW YORK, December 28, 2025, 19:57 ET — Market closed.
- AppLovin shares last closed at $714.23, down 1.8% in Friday’s session.
- Investors are weighing the ad-tech firm’s rich run in 2025 against expectations for slower growth and a high bar for results.
- Monday’s U.S. calendar includes pending home sales data, a read on housing demand that can sway rate-sensitive growth stocks.
AppLovin (APP.O) shares ended the last regular session down 1.8% at $714.23, as U.S. markets headed into the final trading stretch of the year before shutting for the weekend.
The pullback matters because AppLovin has been one of 2025’s standout performers, leaving its stock more exposed to year-end repositioning and any sign that growth is cooling. A Nasdaq.com commentary published late Friday flagged valuation as a key debate for investors.
Investors are also tracking whether AppLovin can broaden its advertising business beyond its core mobile-gaming roots, particularly through tools aimed at self-serve advertisers — brands that can set up and manage campaigns directly rather than through a managed-service model. “We’re already seeing spend from these self-service advertisers grow around roughly 50% week-over-week,” CEO Adam Foroughi said on the company’s third-quarter call, according to Nasdaq.com. Nasdaq
Broader U.S. stock futures were little changed late Sunday as traders looked to finish the year on a firm note, with thin holiday liquidity still shaping price moves across equities.
AppLovin traded between $708.90 and $731.98 on Friday, with about 1.77 million shares changing hands, according to market data. There were no immediate company announcements tied to Friday’s move.
Moves among ad-tech peers were mixed. Trade Desk closed up about 0.5%, while Unity Software and Magnite slipped around 0.6% and 0.4%, respectively.
The company last set the tone for expectations in early November, when it reported third-quarter revenue of $1.405 billion and adjusted EBITDA of $1.158 billion. Adjusted EBITDA is a profit measure that strips out interest, taxes, depreciation and amortization and is widely used to compare operating performance.
AppLovin also said it repurchased and withheld 1.3 million shares for $571 million in the quarter and increased its share repurchase authorization, leaving $3.3 billion available as of the end of October.
For the fourth quarter, the company forecast revenue of $1.57 billion to $1.60 billion and adjusted EBITDA of $1.29 billion to $1.32 billion — numbers that investors will use as a yardstick for next year’s growth path.
Regulatory scrutiny remains another overhang. Reuters reported in October that the U.S. Securities and Exchange Commission had been probing AppLovin’s data-collection practices, citing a Bloomberg News report.
Before Monday’s session, traders will watch the U.S. pending home sales report for November at 10:00 a.m. ET, a release that can move Treasury yields and, in turn, influence valuations for high-growth technology stocks.
Technically, investors are watching whether the stock holds above the $700 area after Friday’s intraday low near $709, with the session high near $732 marking the next level bulls will want to retake.
The next major company catalyst is AppLovin’s fourth-quarter report. The company has not announced a date, and market calendars vary; Zacks, for example, estimates a February 11 earnings report based on past patterns.
