NEW YORK, December 29, 2025, 12:56 PM ET — Regular session.
- Disney shares were up about 0.4% in midday trading, lagging a modest gain in broader U.S. equities.
- A company officer filed a Form 144 notice covering a small planned stock sale that was executed during the holiday week.
- Traders headed into the final sessions of 2025 focused on year-end positioning and the early-2026 catalysts for media names.
Shares of The Walt Disney Company rose slightly on Monday as investors navigated thin year-end trading and weighed a new disclosure showing a small insider stock sale tied to equity compensation.
Disney shares were up about 0.4% at $114.02 in midday New York trade.
The day’s move came as U.S. stock-index futures softened ahead of the final stretch of 2025, with investors still watching whether the market can extend the so-called “Santa Claus rally” into early January. Investors
Disney disclosed on Monday that Sonia Coleman, listed as an officer, filed a Form 144 notice covering 2,431 shares, with an aggregate market value listed at about $277,134, according to the filing. SEC+1
Form 144 is a notice that an affiliate of an issuer plans to sell restricted or control securities under SEC Rule 144 — a regulatory framework that lays out conditions for such sales. SEC
The filing said the shares were acquired through the vesting of a restricted stock unit award on Dec. 15 and that the sale date was Dec. 24, adding that the submission was made later because EDGAR was unavailable over the holiday. SEC
Investors often treat small, compensation-related insider sales as routine, though disclosures can draw attention during quiet periods when company-specific headlines are scarce.
In the media sector, Disney’s stock has been sensitive this year to shifting expectations for streaming profitability, theme-park demand and advertising trends, alongside broader swings in risk appetite.
For Disney, the next major fundamental checkpoint is its next quarterly report, expected in early February based on past reporting patterns, though the date has not been confirmed by the company. Zacks+1
Until then, traders said the stock may take its cues from market-wide flows into year-end, plus incremental updates on streaming subscriber trends and the health of consumer spending that feeds into parks and experiences.
Disney did not immediately respond to a request for comment on the Form 144 filing. SEC
