NEW YORK, December 29, 2025, 21:44 ET — Market closed.
- Society Pass shares surged 61% to $2.93, with volume topping 150 million shares.
- The move followed the company’s launch of a TikTok Shop live-commerce offering in Thailand.
- Traders are watching for early traction metrics and any update on the next earnings date.
Society Pass Incorporated shares jumped 60.99% on Monday to close at $2.93, after the company said it launched a live-commerce platform on TikTok Shop in Thailand. The stock traded between $2.21 and $3.46, with about 153 million shares changing hands.
The rally puts a spotlight back on a thinly followed, small-cap name that has seen outsized swings in recent sessions, where newsflow can quickly translate into momentum trading. Volume was far above typical levels for the stock, a sign that the move drew in short-term traders as well as retail buyers.
Why it matters now: Society Pass is pitching investors on exposure to Southeast Asia’s fast-growing “social commerce” trend, where shopping happens inside social apps and livestreams. In Monday’s release, the company cited a Bain & Company projection for a $90 billion social commerce market in the region and outlined a revenue target tied to the new initiative. GlobeNewswire
Society Pass said its subsidiary Thoughtful Media Group Incorporated (TMGX) launched “TMG Social,” which it described as a live-commerce digital retail advertising platform in Thailand. Live commerce refers to selling products during livestreamed video, typically with in-app checkout that lets viewers buy without leaving the stream. GlobeNewswire
“Social commerce is the present and future of e-commerce in SEA,” Society Pass Chief Executive Raynauld Liang said. GlobeNewswire
TMGX Chief Executive Kriangkrai Chaimonglol said the unit is targeting $10 million of revenue in 2026 from the TMGX Social business line, according to the statement. He said the business will track gross merchandise value (GMV) — the total dollar value of goods sold through a platform — for each campaign.
TMGX Chief Financial Officer Heng Yan Rong also detailed a revenue model built around campaign, project and retainer fees, plus commissions tied to livestream sales, the release said.
The company positioned the launch against a backdrop of aggressive competition for livestream shopping in Southeast Asia, pointing to platforms such as TikTok, Shopee and Lazada. It also highlighted what it called a network of more than 10,000 influencers and creators across the region.
The broader market backdrop did little to explain Monday’s move. U.S. stocks ended lower, with the Dow down 0.51%, while Society Pass was among the top performers on the Nasdaq Composite, according to a market wrap.
Before the next session, traders will be watching whether SOPA can hold above the day’s $2.21 low after the stock spiked to $3.46 at the high. Those levels often matter for momentum names, where a break back below prior support can trigger fast profit-taking.
Investors will also be looking for any follow-through disclosure on monetisation — including early GMV trends, repeat campaigns with brands, or expansion beyond Thailand — after the company flagged commercialisation risk in the forward-looking statements section of its announcement.
Macro could also set the tone for risk appetite on Tuesday, with the S&P Case-Shiller home price index and Chicago PMI on the U.S. calendar. Society Pass’ next earnings date was not listed on Nasdaq’s earnings page, leaving traders to focus on newsflow and filings for the next catalyst.
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