Visa stock falls to start 2026 as CEO sale filing and late-January earnings loom
4 January 2026
2 mins read

Visa stock falls to start 2026 as CEO sale filing and late-January earnings loom

NEW YORK, Jan 4, 2026, 11:24 ET — Market closed

  • Visa ended Friday down 1.2%, lagging the broader market’s first-session gains of 2026
  • An SEC filing showed CEO Ryan McInerney filed to sell 10,485 shares after an option exercise
  • Investors are focused on technical support near $340 and the late-January earnings window

Visa Inc (V) shares ended Friday down 1.2% at $346.48, even as the S&P 500 edged up 0.2% in the first trading session of 2026. 1

The payments processor is a bellwether for consumer spending because it sits behind a large share of everyday card transactions. With earnings season approaching, traders are looking for early signals on whether holiday demand and travel trends are holding up into the new year.

Payment-network stocks were mixed. Mastercard (MA) slid about 1.4% while American Express (AXP) gained roughly 0.7% in Friday’s session, a split that suggests investors are being selective across the sector.

A Form 144 notice filed with U.S. regulators showed Visa Chief Executive Ryan McInerney proposed selling 10,485 Class A shares, valued at about $3.66 million. The shares were acquired the same day through a broker-assisted “cashless” option exercise — a transaction where shares are typically sold to cover the exercise cost and taxes — the filing showed. 2

The broader tape got a lift from a rally in chipmakers, while investors stayed quick to lock in gains. “Buy the dip, sell the rip” has become the dominant mentality, Joe Mazzola, head of trading and derivatives strategy at Charles Schwab, told Reuters. 3

Visa and Mastercard in late December reported U.S. holiday retail sales up about 4% through Dec. 21, based on preliminary figures drawn from transactions across their networks. The data are watched on Wall Street as an early read on card spending ahead of results from payments companies and retailers. 4

The next hard catalyst for Visa is its fiscal first-quarter report. Visa has not confirmed a date, but MarketBeat estimates results on Jan. 29 after the close, based on past reporting patterns. 5

Investors will focus on payments volume and “cross-border” volume — purchases made outside a cardholder’s home country — because cross-border fees tend to be higher margin. Guidance on fiscal 2026 trends will also be in the spotlight.

At its last quarterly report in October, Visa forecast low double-digit net revenue growth for fiscal 2026 and said cross-border volume growth had slowed to 12% year-on-year. Cross-border trends are a key swing factor for international transaction revenue. 6

Technically, Visa is sitting just above its 200-day moving average, a widely watched trend line, around $344, with the 50-day near $339. The stock’s 52-week range is roughly $299 to $375, according to MarketBeat data. 7

But any stumble in travel-related spending or a sharper pullback in consumer outlays would show up quickly in volume trends and could pressure the stock. Investors also remain sensitive to regulatory and litigation risks around card fees, which can weigh on valuation even when spending holds up.

Visa’s next scheduled corporate event is its annual shareholder meeting on Jan. 27, held virtually at 8:30 a.m. Pacific time, the company’s investor relations site shows. 8

With U.S. markets closed over the weekend, Visa traders head into Monday watching whether the stock can hold the $340 area ahead of the late-January earnings window and the shareholder meeting.

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