NEW YORK, Jan 4, 2026, 15:17 ET — Market closed
Procter & Gamble (PG) shares fell 1.06% to close at $141.79 on Friday, extending a four-session losing streak in the first trading session of 2026. The consumer products maker lagged a higher S&P 500 and Dow, and ended the day about 21% below its 52-week high. 1
The underperformance matters because P&G is a heavyweight “defensive” stock — a steady, cash-generating name investors often lean on when growth looks shaky. When Treasury yields rise, those shares can lose some of their appeal as bond returns look more competitive. 2
Focus now shifts to Jan. 22, when P&G said it will webcast a discussion of its fiscal second-quarter results starting at 8:30 a.m. ET. Investors want to hear whether demand is holding up as price increases fade and retailers push promotions to keep shoppers spending. 3
Zacks Investment Research expects P&G to post quarterly earnings of $1.87 per share on revenue of about $22.3 billion. For the full fiscal year, the same estimate compilation projects earnings of $6.99 per share and revenue of $86.87 billion. 4
In its most recent quarterly results in October, P&G maintained its fiscal 2026 outlook, including core earnings per share — a profit measure that excludes certain one-time items — of $6.83 to $7.09. Any change to that range on Jan. 22 would be a clear signal that costs, pricing or volumes are shifting faster than expected. 5
On the chart, PG is hovering near the bottom of its 52-week range of $138.14 to $179.99, according to Nasdaq data. A clean break below the $140 area would leave the December low as the next widely watched support level. 6
Beyond the headline numbers, investors will watch for updates on volume trends, input costs and foreign exchange — all key swing factors for a company that sells household staples around the world. Commentary on price gaps versus private-label brands will also be in focus as consumers stay value-conscious.
But the setup cuts both ways. If volumes soften or retailers demand deeper promotions, P&G could face renewed pressure on margins and a tougher path to hitting its full-year targets.
Macro data could also set the tone for defensives before P&G reports. The U.S. Employment Situation report for December is scheduled for Jan. 9 at 8:30 a.m. ET, and the December Consumer Price Index report is due Jan. 13, also at 8:30 a.m. ET. 7
After that, investors will look to the Federal Reserve’s Jan. 27–28 policy meeting for signals on the pace of rate cuts. For PG shares, the next company-specific catalyst is still Jan. 22, when P&G updates results and outlook. 8
