New York, January 5, 2026, 09:55 EST — Regular session
- Gold.com shares were little changed in early trade after closing its Monex acquisition and lifting its Atkinsons stake.
- Gold prices rose as investors sought safety after U.S.-Venezuela tensions escalated.
- Traders are watching Friday’s U.S. jobs report for the next signal on rate-cut expectations.
Gold.com Inc (NYSE: GOLD) shares were up 0.2% at $34.83 by 9:47 a.m. EST on Monday after the precious-metals dealer said it closed its acquisition of Monex Deposit Company and raised its stake in UK-based Atkinsons Bullion & Coins to 49.5%. 1
The deal expands Gold.com’s direct-to-consumer footprint and storage capabilities at a moment when sharp moves in bullion prices are driving customer activity. For dealers, higher volatility can mean more buying and selling as investors rebalance or hedge price swings.
Spot gold was up 1.9% at $4,411.90 an ounce by 1309 GMT, edging back toward last month’s record peak, as investors sought safe-haven assets — holdings bought for protection in periods of geopolitical stress — after the U.S. capture of Venezuelan President Nicolas Maduro, Reuters reported. “Gold is benefiting from the U.S.-Venezuela escalation over the weekend,” said Zain Vawda, an analyst at MarketPulse by OANDA, with December U.S. non-farm payrolls due on Friday. 2
Gold.com’s Monex purchase has been closely watched since the company agreed in November to buy the dealer for $33 million, with potential deferred payments tied to profitability, according to a Los Angeles Times report. The company has also been rebranding from A‑Mark Precious Metals and moved its shares to the NYSE under the “GOLD” ticker. 3
Gold-linked equities broadly moved higher alongside bullion. Newmont was up 2.7% and Agnico Eagle Mines rose 3.8% in early New York trade.
Investors will be watching whether Monex’s customer base and vault-storage operations translate into steadier fee income and higher cross-selling, versus the more cyclical revenue swings tied to trading volumes. Gold.com has pitched the Monex integration as a way to deepen distribution in bullion and collectibles while broadening its institutional reach.
Still, the near-term path depends heavily on the gold price itself. A pullback in safe-haven demand or a shift higher in U.S. yields can cool retail buying and squeeze margins, while integration work carries execution risk even when deal terms are fixed.
The next read-through for gold and gold-exposed stocks comes on Friday, Jan. 9, with the U.S. December payrolls report and any follow-on repricing of rate-cut expectations.
