New York, January 6, 2026, 09:47 EST — Regular session
- Nvidia shares rose about 1% in early trade after CEO Jensen Huang detailed the Vera Rubin platform at CES.
- The company said Rubin-based products will roll out via partners in the second half of 2026.
- Traders are watching a J.P. Morgan CES fireside chat later Tuesday and U.S. jobs data on Friday.
Nvidia shares rose 1.1% to $190.12 in early New York trade on Tuesday after CEO Jensen Huang said the chipmaker’s next-generation Vera Rubin platform is “in full production.” Huang told CES attendees the flagship Rubin server will use 72 graphics chips and 36 central processors and target a 10-fold gain in “token” efficiency — tokens are the small units AI models generate as output. 1
The update matters because investors are trying to pin down whether Nvidia can keep widening performance while lowering the cost of running large AI systems, as customers shift from training models to “inference,” the day-to-day work of generating answers. Nvidia said Rubin-based products will be available from partners in the second half of 2026, and it pitched the platform as lowering the cost per token versus its current Blackwell platform; “Rubin arrives at exactly the right moment, as AI computing demand for both training and inference is going through the roof,” Huang said in a company release. 2
Nvidia is also slated to speak at a J.P. Morgan CES fireside chat at 8:00 a.m. PT on Tuesday, according to its investor relations website, giving the market another chance to press for details on timing, customer deployments and supply.
On Monday, Nvidia also rolled out its Inference Context Memory Storage Platform, built around its BlueField-4 data processor, aimed at speeding up long, multi-turn AI interactions by storing and sharing “KV cache” data — context information models use to answer follow-up questions. The company said the system can boost tokens per second and power efficiency by up to five times versus traditional storage approaches. 3
Nvidia’s gain outpaced the broader market, with the semiconductor-focused VanEck Semiconductor ETF up 1.6%, while the tech-heavy Invesco QQQ Trust rose 0.3% and the SPDR S&P 500 ETF was up 0.1%. Among peers, AMD was up 0.2% and Broadcom fell 0.6% in early trading.
Analysts largely framed the CES message as a sign Nvidia is sticking to its product cadence. Vivek Arya at BofA Securities reiterated a Buy rating and a $275 price target, calling Nvidia his “top AI pick,” while Evercore ISI analyst Mark Lipacis reiterated an Outperform rating with a $352 target and labeled the stock a “Top Pick for 2026,” TipRanks reported. 4
But the roadmap comes with execution risk. Nvidia is asking the industry to follow its lead on new data formats and infrastructure choices, and the competitive field is tightening as rivals and large customers invest in alternative AI chips. Any slip in the rollout schedule or a slowdown in data-center spending could hit a stock that has come to trade on rapid product cycles.
Next on the calendar are U.S. labor-market and inflation readings that can swing rate expectations: ADP’s National Employment Report is due Jan. 7, followed by the Labor Department’s December employment report on Jan. 9 and December CPI on Jan. 13. Nvidia’s next major company catalyst is its fourth-quarter fiscal 2026 results on Feb. 25. 5
