Bitcoin price today holds near $94,000; Strategy (MSTR) stock slips as Morgan Stanley files for crypto ETFs

Bitcoin price today holds near $94,000; Strategy (MSTR) stock slips as Morgan Stanley files for crypto ETFs

New York, January 6, 2026, 10:08 EST — Regular session

  • Bitcoin was up about 0.6% near $93,800; Strategy shares fell about 1% in morning trade.
  • Morgan Stanley filed with the SEC for ETFs tied to bitcoin and solana, widening big-bank exposure to crypto.
  • Traders are watching U.S. jobs and rate signals that can sway demand for risk assets, including bitcoin.

Bitcoin steadied near $94,000 on Tuesday while shares of Strategy Inc slipped, as investors weighed fresh Wall Street activity around crypto exchange-traded funds. Bitcoin was up 0.6% at $93,837 and Strategy (MSTR) fell 1.1% to $162.90.

A filing showed Morgan Stanley is seeking U.S. Securities and Exchange Commission approval to launch ETFs tied to the prices of bitcoin and solana, marking its first such push as a big U.S. bank. ETFs are funds that trade like stocks, giving investors a regulated wrapper for exposure without holding the token directly. 1

Strategy, formerly MicroStrategy, reported it bought 1,286 bitcoin from late December through Jan. 4, taking total holdings to 673,783 coins valued at $50.55 billion as of Jan. 4. It said it posted a $17.44 billion unrealized loss in the fourth quarter and a $5.40 billion unrealized loss for 2025 — paper losses reflecting bitcoin’s move — and funded recent purchases through an at-the-market share sale program, which lets a company sell stock into the market over time. 2

Crypto-linked shares rallied on Monday as bitcoin touched a more than three-week high, with Strategy up nearly 5% and Coinbase Global up 7.8%. Goldman Sachs upgraded Coinbase to “buy” from “neutral,” and investors also looked ahead to Friday’s U.S. nonfarm payrolls report, the closely watched monthly jobs data. 3

Dean Chen, an analyst at crypto derivatives exchange Bitunix, told Investopedia that Venezuela-related headlines were “not a direct bullish catalyst” for bitcoin, but said “escalating pressure without direct military conflict” can reinforce the case for holding crypto amid geopolitical uncertainty. 4

Other bitcoin-linked names were mixed on Tuesday. Coinbase (COIN) was little changed, while miners Marathon Digital and Riot Platforms moved in opposite directions; the iShares Bitcoin Trust ETF slipped about 0.7%.

Broader markets stayed constructive, with European stocks rising and U.S. futures pointing higher as traders focused on the data calendar. “It doesn’t look like it’s rattling the market in any serious way at all,” said Fiona Cincotta, a senior markets analyst at City Index, referring to the weekend Venezuela shock. 5

But bitcoin remains prone to sharp reversals, and it is still well below its October record high of about $125,836. Any renewed drop can hit “bitcoin proxy” stocks such as Strategy harder than the token itself because their earnings and balance sheets swing with crypto prices. 6

Investors are watching rate expectations and the dollar for the next cue, after a run of risk-on trading pushed many assets toward highs. Fed funds futures are pricing about an 80% chance the Federal Reserve holds rates at its Jan. 27-28 meeting, according to CME’s FedWatch tool. 7

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