NEW YORK, Jan 6, 2026, 13:22 EST — Regular session
- Carvana shares rose about 1% in afternoon trading
- SEC filing showed COO Benjamin Huston exercised options and sold shares under a 10b5-1 plan
- Investors now look ahead to the company’s next earnings update, expected in February
Carvana Co. shares were up about 1% at $434.50 on Tuesday, giving the online used-car retailer’s stock a modest lift in regular U.S. trading.
The move came after a regulatory filing showed Chief Operating Officer Benjamin Huston exercised stock options and sold 10,000 Class A shares in multiple trades on Jan. 2, after a small share withholding to cover taxes. The transactions were made under a Rule 10b5-1 plan, a preset trading program companies use to schedule trades in advance. 1
Why it matters now: Carvana’s stock has become a high-profile momentum name since it joined the S&P 500 late last year, pulling in index-linked flows and sharpening attention on any signals from company insiders. 2
A separate Form 4 filing showed Chief Brand Officer Ryan Keeton had 341 shares withheld to cover taxes tied to vested restricted stock units, or RSUs — a form of stock-based pay that vests over time and can trigger tax payments when it converts into shares. 3
Elsewhere in the auto retail space, CarMax shares were up about 0.7%, while the SPDR S&P 500 ETF Trust was up roughly 0.4%, offering little sign that Tuesday’s action in Carvana was driven by broader sector moves.
Still, insider selling can weigh on sentiment in stocks that have run hard, especially when liquidity thins and options activity rises. Any shift in used-car demand or funding costs can also hit Carvana’s model, which relies heavily on financing markets and access to capital.
Investors are also watching for the next earnings report, expected around Feb. 18, according to Zacks’ earnings calendar, with traders focused on unit trends and any update on margins and financing conditions. 4
Next up, the key catalyst is the company’s next quarterly results and guidance, with markets likely to react quickly once Carvana confirms the earnings date and sets expectations for early 2026.
