New York, Jan 6, 2026, 15:51 EST — Regular session
Roblox Corp shares fell about 5.6% to $76.47 in afternoon trading on Tuesday, sliding as low as $75 after a mix of outage reports, insider selling disclosures and a bearish broker note kept the focus on user engagement heading into the next results.
The pullback matters now because Roblox’s valuation hinges on sustained time spent on its platform and the pace at which it turns that attention into bookings and advertising revenue. Any sign that engagement is cooling into the new year can quickly reset expectations for the quarter.
TD Cowen analyst Doug Creutz cut his price target to $70 from $77 while keeping a sell rating, pointing to what he described as a sharper-than-expected slowdown in December engagement. Creutz said “hours spent” — a measure of time users spend inside Roblox experiences — grew 74% year over year in December, versus 99% in November and 110% in October, with the final week of December up 66%. 1
A separate filing showed director Anthony P. Lee sold 59,000 Class A shares on Jan. 2 at weighted average prices ranging from about $79.24 to $81.52, with the transactions marked as executed under a Rule 10b5-1 plan, a pre-arranged trading program. 2
Operational jitters also surfaced overnight, when users reported problems accessing Roblox, according to outage tracker Downdetector. Reports peaked above 20,000 around 1:40 a.m. and eased by early morning, the report said, and the cause was not immediately clear. 3
Earlier on Tuesday, Roblox also pushed its advertising message at CES 2026, unveiling a new “Homepage Feature” ad format and expanding programmatic access through platforms including Amazon DSP and ad-tech firms such as Magnite. “Brands are seeking distinctive ways to engage Gen Z and Gen Alpha audiences in immersive environments,” Chris Conetta, a director at Amazon DSP, said in the company post. 4
Roblox last raised its 2025 bookings forecast in October, citing strong in-game spending on viral titles and stronger search and discovery, with fourth-quarter bookings guidance of $2.0 billion to $2.05 billion. Bookings are a closely watched measure of player spending that includes deferred revenue. 5
But investors are also weighing what could go wrong: if the late-December slowdown proves persistent, or if outages recur, Roblox could miss its own outlook and face renewed doubts about momentum after a strong 2025. Advertising initiatives may also take time to translate into material revenue.
