NEW YORK, January 6, 2026, 21:23 (ET) — Market closed
- Nike shares rose 1.27% in the regular session and slipped slightly after hours.
- A Bank of America downgrade of Adidas revived questions about what consumers want in footwear.
- Investors turn next to U.S. labor-market data on Wednesday and Friday.
Nike, Inc. (NKE) shares closed up 1.27% at $65.35 on Tuesday, and were last down 0.12% at $65.27 in after-hours trading, which takes place after the regular session ends. The stock traded between $63.41 and $65.43 and is up about 3.3% from its Jan. 2 close.
The move keeps Nike stock on traders’ screens after a volatile stretch in late December, when investors punished the company for margin pressure and a slow recovery in key categories. For now, the tape is rewarding signs the stock can hold ground above $65 without fresh company news.
Nike said last month that second-quarter revenue rose 1% to $12.4 billion, but gross margin — a key measure of profitability — fell 3 percentage points to 40.6%. CEO Elliott Hill said Nike was in the “middle innings of our comeback,” while CFO Matthew Friend pointed to headwinds from repositioning the business.
A fresh round of sector commentary also fed into the session. Bank of America analyst Thierry Cota double-downgraded Adidas and cut his price target, saying the sneaker “casualization trend has peaked,” MarketWatch reported, highlighting how quickly sentiment can swing across sportswear names.
The broader backdrop was supportive. Major stock indexes pushed to record highs on Tuesday as investors looked ahead to market data this week that could shape expectations for Federal Reserve policy.
Nike’s shares sit within a 52-week range of $52.28 to $82.44, Investing.com data show. The same data show Nike is set to release its next earnings report on March 19. Investing.com
But the rebound remains vulnerable if investors see more discounting in footwear and apparel, or if tariffs and supply-chain costs keep squeezing margins. Reuters reported after Nike’s last results that the company was still wrestling with margin pressure as it works through its turnaround.
Ahead of Wednesday’s U.S. session, investors will focus on the Job Openings and Labor Turnover Survey for November, due at 10:00 a.m. ET, and Friday’s nonfarm payrolls report for December. Those releases can move rate bets and, in turn, appetite for consumer-discretionary stocks such as Nike.
