New York, January 7, 2026, 10:07 EST — Regular session
- Nvidia shares rose 1.4% in morning trading, bucking a muted start for the broader market.
- CEO Jensen Huang said Nvidia’s next-generation “Vera Rubin” platform is in full production, outlining performance and new AI features.
- Investors are looking ahead to Nvidia’s February 25 results for demand and rollout timing.
Nvidia shares rose 1.4% to $189.84 in morning trade on Wednesday, after Chief Executive Jensen Huang laid out fresh details on the chipmaker’s next-generation “Vera Rubin” platform at CES in Las Vegas.
The move comes with U.S. stocks steady at the open as investors paused after an AI-driven rally and waited for a labor market report due later in the day.
Huang said the next generation of Nvidia chips is in “full production,” and claimed they can deliver five times the artificial-intelligence computing of the company’s prior chips for chatbots and other AI applications. “This is how we were able to deliver such a gigantic step up in performance,” Huang said. 1
His CES remarks spilled into other chip trades a day earlier, helping drive a surge in memory and storage names and pushing the Philadelphia chip index to a record. “All those capex estimates” — Wall Street shorthand for capital spending — “are going to be revised higher again,” said Jed Ellerbroek, a portfolio manager at Argent Capital. 2
Nvidia’s Rubin platform is built from six separate chips and is meant to be linked into larger systems. Huang also pitched what he called “context memory storage,” a new storage layer aimed at helping chatbots answer long prompts faster, while acknowledging some of the performance gains rely on a proprietary type of data the company wants the wider industry to adopt.
The company is facing heavier competition as it tries to extend its lead beyond training AI models into running them for hundreds of millions of users. Huang singled out Advanced Micro Devices and Alphabet’s Google, which has also been building its own AI chips, as rivals in parts of the market.
Nvidia also touted a new generation of networking switches using co-packaged optics — a way of moving data in and out of servers — as it competes with Broadcom and Cisco. The company said CoreWeave would be among the first to use Vera Rubin systems and said it expects Microsoft, Oracle, Amazon and Alphabet to adopt them.
China remains a swing factor. Huang said demand in China was strong for Nvidia’s H200 chip, and CFO Colette Kress said the company has applied for licenses to ship the chips but is waiting for approvals from the U.S. and other governments.
But the CES pitch does not settle the harder questions investors keep circling: how long the AI spending boom lasts, whether customers squeeze pricing as they build more in-house silicon, and how export rules reshape Nvidia’s sales mix over the next year.
Nvidia is scheduled to report fourth-quarter fiscal 2026 financial results on February 25, and traders will be watching for guidance on data-center demand and the pace of Rubin deployments.
