New York, Jan 9, 2026, 12:45 EST — Regular session
Shares of SoundHound AI Inc (SOUN) were up about 9% at $12.01 in midday trading on Friday after hitting an intraday high of $12.305. The stock traded as low as $11.15, with about 27.5 million shares changing hands.
The move follows a choppy stretch for the voice-AI company after brokerage D.A. Davidson cut its price target to $14 from $17 while keeping a “buy” rating, according to a Reuters Breakingviews “BUZZ” item. The broker said SoundHound’s go-to-market plans — its sales rollout — look more complex than expected, which could stretch out the revenue ramp. (Sahm)
CES has kept SoundHound in the mix. The company said it is showing what it calls “agentic” voice commerce at CES 2026 in Las Vegas, which runs Jan. 6-9 — software agents that can take actions, not just answer questions, including making restaurant reservations and paying for parking through voice commands. CEO Keyvan Mohajer said SoundHound is showcasing “a whole ecosystem of AI agents” at the event. (SoundHound AI)
Earlier this week, TomTom said it would pair its AI Agent and automotive navigation application with SoundHound’s voice platform to demo a unified in-car assistant. SoundHound’s Matt Anderson said the tie-up aims to make driving “more intuitive and truly voice-enabled.” (GlobeNewswire)
SoundHound’s gain outpaced a broader lift in tech and in other AI-linked names. The SPDR S&P 500 ETF was up about 0.7% and the Invesco QQQ ETF gained about 0.9%, while C3.ai rose about 1.8% and BigBear.ai added about 3.9%.
But CES demos are not booked revenue, and the stock has a record of sharp swings on sentiment and timing. SoundHound reported a GAAP net loss of $109.3 million in the third quarter and said it had $269 million in cash and cash equivalents at Sept. 30, 2025. (GlobeNewswire)
Next up is the earnings clock. SoundHound has not confirmed its next report date, but MarketBeat estimates it will report on Feb. 26, based on past reporting schedules. (Marketbeat)
