New York, Jan 9, 2026, 14:32 EST — Regular session
- Carvana shares rose about 2.6% on Friday, reversing a 1.8% drop a day earlier. 1
- Morgan Stanley kept an Overweight rating and a $450 price target, and raised its bull-case scenario to $750. 1
- A regulatory filing showed a planned sale of 1,174 shares under SEC Rule 144. 2
Carvana Co. shares climbed about 2.6% on Friday, trading at $453.95 in afternoon dealings, after a Morgan Stanley analyst lifted the firm’s bull-case view on the online used-car retailer. 1
The move matters because Carvana has been a fast trader’s stock, prone to sharp swings on analyst notes and insider-trading headlines. Even small filings can move it when positioning is crowded and the stock’s direction ties closely to rates and risk appetite.
Friday’s broader tape helped. A softer-than-expected U.S. jobs report kept hopes alive that the Federal Reserve could cut interest rates later this year, a backdrop that tends to buoy consumer-facing names tied to financing costs. 3
Morgan Stanley analyst Andrew Percoco maintained an Overweight rating and a $450 price target, but raised his bull-case scenario to $750, pointing to Carvana’s push into franchised dealerships as an expansion beyond used cars, according to a TheFly report carried by TipRanks. 1
Separately, a filing dated around Thursday showed Carvana executive Benjamin E. Huston filed a Form 144, a notice required for the public resale of restricted or control securities, covering a proposed sale of 1,174 shares valued at about $529,216. 2
Used-car retail stocks have moved unevenly this week. CarMax shares rose 3.5% on Thursday while Carvana fell 1.8%, underscoring how company-specific headlines can outweigh sector reads day to day. 4
But the setup cuts both ways. If rates back up, or if investors decide the dealership push looks messy or slow to pay off, Carvana can give back gains quickly. Insider-sale chatter, even when small, can also sap momentum.
Next up, traders will scan the Dec. CPI report on Jan. 13 and the Fed’s Jan. 27-28 policy meeting for any shift in the rate path, while Carvana is expected to report results on Feb. 25 after the bell, according to Yahoo Finance’s earnings calendar. 5
