New York, January 11, 2026, 11:18 (EST) — Market closed.
Alibaba Group Holding’s U.S.-listed ADRs dropped 2.3%, closing at $150.96 on Friday. The decline came after China announced an investigation into aggressive competition among food-delivery platforms, drawing attention to the subsidy-heavy “instant retail” battle for one-hour delivery of products—from meals to over-the-counter medicine. Both Alibaba and rival Meituan said they welcome the probe and will cooperate. 1
This move matters now because delivery stands out as one of the clearest areas where Alibaba can boost user growth amid China’s packed consumer internet scene. It’s also a quick way to burn cash, making markets jittery about any spending shifts as U.S. trading kicks off again on Monday.
There’s a bigger issue here: policymakers aim to temper price wars without slashing demand. For Alibaba, this could translate into fewer discounts, rising compliance expenses, or pressure to alter its approach to merchants and couriers. None of that bodes well for neat forecasts.
China’s State Council announced the assessment will involve on-site inspections, interviews, and questionnaires, gathering input from merchants, workers, and consumers ahead of any proposed corrective steps. The commission in charge called on platforms to boost antitrust compliance and ensure fair competition. 2
The industry has been caught in a discount spiral for months. Kenneth Fong of UBS Investment Bank described the rivalry as a “high-stakes ‘game of chicken’,” while Moody’s Ratings analyst Ying Wang suggested that companies’ pledges to curb “involution” might “gradually rationalise” competition. 3
Alibaba highlighted faster delivery as a key growth driver. In November, the company surpassed quarterly revenue forecasts, boosted by investments in one-hour delivery that attracted more users to its shopping apps. Its cloud division also showed robust growth. 4
Rivals find themselves locked in the same battle. Meituan posted its first quarterly loss since late 2022 and signaled more losses ahead as a fierce price war with Alibaba and JD.com erodes margins, highlighting just how fast promotions can drain profits. 5
As the week kicks off, traders are on alert for any hint the regulator’s probe is shifting gears — whether that means softer subsidy offers, tougher merchant terms, or discussions around service-quality rules that could boost costs. If Alibaba changes course, it’ll probably surface first in tweaks to app traffic strategies and marketing budgets, rather than a big announcement.
The investigation cuts both ways. If platforms retreat too much, order growth could stall, pushing the battle toward other tactics — exclusive deals, delivery fees, or merchant commissions — which risk new scrutiny and consumer pushback. On the flip side, if Beijing falls short on effective measures, the price war could drag on, keeping margins razor-thin.
Alibaba’s upcoming quarterly earnings, slated for about Feb. 19 per Nasdaq’s earnings calendar, stand as the next major trigger for its stock. 6
