NEW YORK, Jan 11, 2026, 19:52 EST — The market has closed.
- Warby Parker’s co-CEOs revealed they sold shares through pre-arranged trading plans.
- WRBY closed Friday at $28.30, wrapping up a solid start to 2026.
- Investors are now eyeing any additional insider filings and when the quarterly results will drop.
Warby Parker’s co-chief executives reported stock sales in filings signed late Friday, giving investors new data ahead of Monday’s open.
The eyewear company’s shares closed Friday at $28.30, edging up 0.07% for the day and roughly 25% above their first closing price of 2026. Such gains often draw extra scrutiny to insider transactions, even if they’re standard. 1
The focus now shifts from selling to the setup. When U.S. markets reopen after the weekend, WRBY remains on a short-lived rally. Traders will soon find out if momentum buyers push forward or pull back.
Both co-CEOs tapped into Rule 10b5-1 plans—preset trading schemes that allow insiders to arrange sales ahead of time. These plans aim to minimize the chance that their trades are linked to non-public information.
Co-CEO David Abraham Gilboa swapped Class B shares for Class A shares and offloaded 75,000 Class A shares on Jan. 7, fetching an average price of $27.09. He sold an additional 19,906 shares on Jan. 9 at an average price of $29.09. After these transactions, he still directly holds 37,247 Class A shares, according to the filing. 2
Co-CEO Neil Harris Blumenthal converted Class B shares and offloaded 50,000 Class A shares on Jan. 7, fetching an average price of $27.08 each. After the sale, he holds 37,119 Class A shares directly, his filing shows. 3
The conversions are significant since Warby Parker issues several share classes. The filings note that Class B shares convert one-for-one into Class A, with automatic triggers linked to transfers and other events.
Investors aren’t just focused on the filings—they’re betting on a bigger narrative for Warby Parker: its move into smart eyewear. Last month, the company announced a collaboration with Alphabet’s Google to create “lightweight and AI-enabled” glasses, aiming for a first product launch in 2026. 4
That context makes any insider signal particularly noteworthy right now. While a planned sale isn’t the same as an impulsive sell-off, it can still spark fresh “now what?” questions after a rapid price shift.
There’s a risk, too. If excitement around wearable AI hardware fades — a space where Meta and Apple already hold early advantages — Warby Parker might end up with a costly development plan but limited short-term gains, leaving its core retail operation to shoulder the financial burden.
Monday’s session kicks off with a focus on volume and whether the stock sustains momentum after the latest disclosures. Additional Form 4 filings could extend the insider trading story. Investors are also waiting for the company to announce its next quarterly earnings date; Zacks projects Warby Parker will report on Feb. 26. 5
