New York, Jan 13, 2026, 09:36 EST — Regular session
- Amazon shares slipped roughly 0.4% in early Tuesday trading, mirroring a subdued start across U.S. markets.
- Italy’s antitrust watchdog slashed Amazon’s record fine, bringing it down to 752.4 million euros from the initial 1.128 billion euros.
- Traders are eyeing Amazon’s Alexa+ rollout cues alongside the upcoming earnings report set for Feb. 5.
Amazon.com shares slipped 0.4% to $246.47 in early trading Tuesday, following news that Italy’s antitrust authority reduced a record fine against the company to 752.4 million euros ($878.2 million). 1
The cut is modest compared to Amazon’s market value, yet it chips away at a headline risk that can quickly ignite when regulators turn their attention back to Big Tech’s market dominance.
The timing is tricky for the stock. Investors have moved past the 2025 year-end rally hype and are now zeroing in on what companies will actually deliver in 2026, with cloud demand, consumer spending, and margins taking center stage again.
Italy’s watchdog fined Amazon in 2021 over abuse of its dominant position in logistics, then adjusted the penalty following a regional administrative court decision in September.
Amazon is shifting its AI efforts beyond data centers, aiming to embed the technology into everyday products. This move comes as investors question the returns on the company’s heavy AI investments.
At CES, Amazon Alexa and Echo Vice President Daniel Rausch revealed that “Ninety-seven percent of devices we ever shipped can support Alexa+,” highlighting over 600 million devices sold as the foundation for the updated assistant. 2
Wall Street keeps trickling out price target updates. Wells Fargo’s Ken Gawrelski stuck with an “Overweight” rating, signaling he sees the stock beating its rivals. He bumped his price target up to $301 from $295, per a note covered by 5 .
Megacap tech stocks have shown clear sensitivity to rate moves. The latest U.S. consumer price index, a crucial inflation indicator, matched expectations closely, keeping hopes for rate cuts on the table. One investor noted the Fed would probably “take its time and absorb more data.” 3
The downside risk remains. Europe’s regulators continue to tighten the screws on logistics, marketplaces, and data practices, with legal timelines notoriously difficult to predict. A slip in cloud demand would hit as well—after all, AWS is where investors are counting on most of Amazon’s profit growth to come from.
Amazon’s upcoming earnings report on Feb. 5 will be a crucial event for the stock. Investors will zero in on AWS growth and the profit forecast through 2026. 4
