New York, January 13, 2026, 18:40 EST — After-hours trading
- Procter & Gamble shares climbed roughly 0.5% in after-hours trading
- The board approved a quarterly dividend of $1.0568 per share
- As the broader market dipped, consumer staples bucked the trend and outperformed
Procter & Gamble shares rose roughly 0.5% to $144.24 in after-hours trading Tuesday, following the announcement of its upcoming quarterly dividend. During the session, the stock fluctuated between $142.98 and $144.30.
P&G’s dividend is nothing new, but it comes at a time when investors are showing renewed interest in dependable cash-return stocks. In the next few days, the focus for major consumer staples won’t just be on the payout — it will be on whether the defensive buying holds up.
P&G announced its board approved a quarterly dividend of $1.0568 per share, set for payment on or after Feb. 17 to shareholders recorded by Jan. 23. The company highlighted its streak of paying dividends for 135 consecutive years and increasing them for 69 straight years. 1
Risk aversion took hold in some sectors. The Consumer Staples Select Sector SPDR Fund gained roughly 1.2%, while the SPDR S&P 500 ETF edged lower and the Dow-linked DIA dropped around 0.8%.
U.S. stocks closed lower, dragged down by a sharp drop in financial shares amid concerns over a proposed cap on credit-card interest rates, Reuters reported. “Financials are getting hit by Trump’s credit-card proposal,” said Tim Ghriskey, senior portfolio strategist at Ingalls & Snyder. The report also noted that December inflation data matched expectations, keeping hopes for rate cuts alive. 2
P&G investors have a clear timeline ahead. The dividend record date falls on Jan. 23, with the company’s next quarterly earnings report set to provide a fresh look at its fundamentals.
This is significant since staples stocks often serve as a bond proxy amid shifts in rates and growth forecasts. When investors zero in on income and stability, firms like P&G usually outperform the broader market during cyclical downturns.
That said, dividend news alone seldom shifts P&G’s outlook. Should the market swing back to risk appetite or if upcoming earnings reveal softer volumes, rising expenses, or trouble in core segments, the stock could lose momentum fast.
P&G’s fiscal second-quarter earnings call is scheduled for Jan. 22 at 8:30 a.m. ET. Investors will be watching closely for updates to the company’s sales and profit forecasts. 3
